Podcast Neil Wilkins

Data Mastery in AI MarketingLearn how to harness structured and unstructured data to power AI-driven insights.Introduction to Data in AI MarketingData is the foundation of AI-driven marketing.Two main types: Structured data (organised, easily searchable) vs. Unstructured data (text, images, videos).Why data mastery matters: Better insights, personalisation, efficiency, and competitive advantage.