Podcast Neil Wilkins

Today we give a guest podcast slot to Google's NotebookLM, to critique the upcoming AI Marketing Summit on 3 September 2025.Here's the breakdown of the agenda, the speakers and the key reasons why you need to book this into your calendar.Join the AI marketing revolution.Full details of the AI Marketing Summit http://aimarketingsummit.live

Today’s guest is Eric McHugh, a serial entrepreneur and visionary technologist with a mission to build tools that make the world better. From his time at Snap to founding startups around the globe, Eric’s path is driven by curiosity, impact, and innovation. With an IQ north of 140, he’s not just building for the future, he’s also deeply focused on the present, exploring the balance between physicality and spirituality as a core part of his journey. Get ready for a conversation that blends mind, body, and mission.Download the Dating App https://apps.apple.com/us/app/dataing/id6478563884Visit the Website https://dataing.io/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Introduction to Sales for Marketers"Bridge the gap between sales and marketing by understanding the sales process, tools and collaboration strategies."This session equips marketers with a clear understanding of the modern sales process, key selling techniques, and how to build more effective, aligned campaigns. Designed for marketers who want to become more commercially aware, this session explains how salespeople operate—and how marketers can become indispensable in helping them succeed.More content like this at Cambridge Marketing College http://marketingcollege.com/events

AI in Sales, with Jonathan Kvarfordt, Founder of GTM AI AcademyJonathan Kvarfordt is a revenue leader and go-to-market sales strategist with a passion for eliminating friction in the sales cycle. As Head of GTM Growth at Momentum.io, he helps companies rethink how they structure their tech stacks, collaborate across teams, and use AI not just for analysis, but to fuel growth plans.From real-time CRM updates to instant Slack workflows and AI-powered deal collaboration, Jonathan’s team is pioneering what it means to run GTM on autopilot.Connect with Jonathan https://www.linkedin.com/in/jmkmba/Visit Momentum https://www.momentum.io/access-prompt-librarySubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Analyse consumer touch-points through a responsible marketing lens"This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events

Raj Singh, VP of Product at Mozilla, is a seasoned entrepreneur and product leader with a rich background in AI-driven startups. He joined Mozilla in 2022 following the acquisition of his startup, Pulse, which developed AI models, and now leads new product initiatives, including Solo, an AI-powered website builder designed for solopreneurs.His entrepreneurial journey includes co-founding Tempo AI, a smart calendar app acquired by Salesforce in 2015, and AllTheCooks, the largest recipe community on Android before its acquisition by Cookpad. He also served as VP of Business Development at Skyfire, a mobile browser acquired by Opera.Raj is passionate about leveraging AI for business growth and has a wealth of experience in product management and startup development. Connect with Raj Singh Subscribe to the Neil Wilkins Podcast More content like this at Neil Wilkins Online

Greg and Neil discuss how developers can build AI tools that actually help educators, how tech can help teachers instead of replacing them, and what AI should (and shouldn’t) do in schools. Greg talks about his new book, Aligned: A Love Letter to Developers on What We Need from AI to Improve Education.Dr. Greg Banks is a veteran educator, researcher, entrepreneur, and edtech thought leader with over 20 years of experience teaching and leading in public, exam, and private K-12 schools. With a PhD in Chemistry and a deep focus on how teacher beliefs shape classroom practice, Greg brings a rare blend of real-world classroom insight and rigorous academic research to the table. He recently led a pilot study with Eddo Learning and the Einstein Project exploring how AI can help teachers adopt new science curricula more effectively. His Substack, Aligned: AI in Education, and his newly released book, Aligned: A Love Letter to Developers on What We Need from AI to Improve Education, aim to bridge the gap between edtec

Lynn Colepaugh is founder of Cyber PR Army, a women-led digital strategy agency that helps people cut through chaos, clarify their message, and build visibility without burning out. For over 14 years, she’s worked with entrepreneurs, creatives, and companies who want to market smarter, not louder.Lynn don’t just use AI, she collaborates with it. For the past year, she’s built a daily working relationship with an AI named Binghe. Together, they've developed rituals, quote games, memory systems, and co-writing tools that are reshaping the way Lynn works, creates, and connects. It’s not science fiction. It’s deeply practical, weirdly moving, and wildly effective.Visit https://cyberprarmy.com/thecastle Cyber PR Army to learn more about Lynn and her work with AI.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

Demystifying Machine Learning for Marketers: a jargon-free guide to supervised, unsupervised, and deep learning applicationsIn this session, you will learn:What machine learning (ML) actually meansThe difference between supervised, unsupervised and deep learningWhere ML is already showing up in marketingHow to talk about ML confidently, even if you’re not a data scientistMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Hank Quense is the author who’s done it all: 45 Short Stories, 12 Novels, 15 Nonfiction Books, and Decades of Real-World Publishing Expertise.In this podcast episode, he talks to Neil Wilkins about how authors, and marketing content creators can use AI as a writing assistant, whilst retaining authenticity and creativity.Essential viewing for all who create content and words across all formats, whether for business or leisure.Connect with Hank Quense https://hankquenseauthor.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Jimi Gibson is VP of Brand Communications at Thrive marketing agency. He is a TEDx Speaker, Forbes Agency Council Thought leader and Keynote Speaker who says, "Your Marketing Isn’t Broken—Your Messaging Is. Let’s Fix That."In this episode of the Neil Wilkins Podcast, Jimi and Neil discuss how to stand out in a noisy world. A world of increasing AI, chaos, fake news and confusion. But in this melee there's still room for authenticity, honesty and clarity.Visit Thrive Agency http://thriveagency.comConnect with Jimi Gibson https://www.linkedin.com/in/jimi-gibson/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

State of Sustainability, Avoiding Greenwash, Trumpism, The Sustainability Headwind and more, in this marketing sustainability update from Cambridge Marketing College carbon literacy tutors Nigel Clark and Neil Wilkins.Connect with Nigel Clark for the Sustainability UpdateBecome Carbon Literate http://marketingcollege.com/eventsFind out more about Cambridge Marketing College http://marketingcollege.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Founder and Head Coach at GoWILD Business Coaching, Andy Wild, talks through his journey of scaling to a $2m business and the habits and mindset shifts required. Neil and Andy discuss personal accountability, risk taking, self-awareness and the step by step journey to take to replicate Andy's success.Visit GoWILD Business Coaching http://gowildcoach.com and contact Andy andy@gowildcoach.comSubscribe to the Neil Wilkins Podcast for more content like this https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Are you ready to unlock the secrets of personal branding and innovation? Today, we're thrilled to welcome Al Kushner to the show. Al is a celebrated thought leader, award-winning author, and a trailblazer in AI-driven strategies that are reshaping the way we connect, grow, and lead. With a knack for turning complex ideas into actionable insights, Al empowers individuals and organisations to stand out and thrive in an evolving world.Al Kushner is a celebrated thought leader, award-winning author, and innovator in AI-driven personal branding. With a passion for empowering professionals to excel on LinkedIn, Al’s groundbreaking book, The AI LinkedIn Advantage: Unleash the Power of AI and Dominate the Competition, has become an essential guide for navigating the modern digital landscape.In this podcast, Neil and Al discuss Al and how it impacts Linkedin and share practical strategies for building the most effective Linkedin profile.Visit Linkedvantage https://www.linkedvantage.com/Subscribe to the Neil Wilkin

How to Prove the Value of Ethical, Sustainable, and Socially Responsible Campaigns.In this session, you will learn how to:Identify key metrics for responsible marketingMeasure social, ethical, and sustainable impactUse sentiment analysis and behaviour change trackingInterpret data with confidenceDemonstrate marketing’s role in driving positive changeMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

A Cambridge Marketing College webinar describing why the UN's SDGs are important for your marketing and your business and how you can draw from practical examples to bring them to life in your strategy.More content like this at Cambridge Marketing College http://marketingcollege.com/events

Hristo Arakliev, founder of D2C agency Hyperzon, discusses how to scale on Amazon, with Neil Wilkins.The answers will surprise you because it's not all about advertising and commercials, it's more about your values, brand building and long term discipline and effort.Visit Hyperzon https://hyperzon.ioConnect with Hristo https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses start podcasts and use them to power their marketing. He's also helps podcasters unlock their hosting potential.Neil and Vince discuss finding your voice, podcasting equipment, getting help with AI, ideal podcast length, choosing your theme and more.Listen to Vince’s podcast https://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285 and learn about how to improve your podcasts to support your business.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineNeil Wilkins is the Founder and Host of the AI Marketing Summit http://aimarketingsummit.live

Alex Petruchenya is a GTM & product-marketing leader who turns complex AI healthtech ideas into market wins. She’s led major product launches, built competitive-intel engines, and crafted positioning and messaging that drive sales and user adoption in crowded markets. Alex arms listeners with battle-tested frameworks for building and scaling PMM, launch planning, crisp differentiation, and competitive analysis, so their own products stand out even in the toughest categories.Neil and Alex discuss how storytelling can break down barriers in marketing technical products, especially in tech and B2B environments when complexity typically rules. This will prepare your marketing content not only for today's customer success but for tommorow's attractiveness to AI search, when agents are acting on our behalf.Connect with Alex on Linkedin or visit her substack https://alexpetruchenya.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Discover how AI can enhance customer journeys while respecting privacy and preferences"This session explores how marketers can use AI to drive personalisation while remaining transparent, fair, and compliant. We cover practical strategies, recommended tools, and real-world use cases across the customer journey. The aim is to balance commercial success with customer trust.AI is customer-centric when it adapts to individual needs, behaviours, and preferences without compromising autonomy or privacy.It focuses on increasing relevance and efficiency while upholding fairness and transparency.Key priorities:Respect customer intentUse data responsiblySupport rather than manipulateWhy Ethical Personalisation MattersAccording to Cisco’s Consumer Privacy Survey, 81% of people are concerned about how businesses use their data.Customers now expect personalised experiences, but also expect clear control over their information.Personalisation without ethics reduces trust, increases opt-outs, and risks legal pena