Podcast Neil Wilkins

Neil Wilkins and Jeff Borschowa discuss strategy, tactics and the often rift between sales and marketing, in this deep dive into how AI may scale the issues in many businesses.But as they find out, there is hope and businesses willing to take conscious and mindful strategic steps, will open up new opportunities for growth and success in the new AI economy.Listen to Jeff Borschowa's Podcast https://pharosbusiness.com/resources/the-lighthouse-sessions-podcast/Connect with Jeff https://www.linkedin.com/in/jeff-borschowa/More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to refine and improve your content with AI, data, and insight."This session designed to show marketers exactly how to analyse performance, test variations, and tailor content to audience behaviour using AI tools.Participants will leave with a clear method for improving blogs, newsletters, and social posts — step by step.Learning ObjectivesUnderstand how content optimisation works across different channels.Use AI tools to test and improve existing content.Analyse performance data to identify areas for refinement.Apply a repeatable framework for ongoing optimisation.More content like this at Cambridge Marketing College http://marketingcollege.com

Director of Global Sustainable Transformation Practice at Kantar, Emily Hill, joins Neil Wilkins to discuss circular economy and circular business from a marketing perspective.Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising them on where to play and how to show up in order to drive sustainable business growth and positive social change.

Emily answers questions like: How can marketers can make a difference to accelerating the adoption of circular economy? Is circularity a commercial opportunity?
Connect with Emily Hill https://www.linkedin.com/in/ejsimons/Marketing Playbook for a Circular Economy https://www.ellenmacarthurfoundation.org/marketing/overviewMeasuring marketing success for circular business models | Ellen MacArthur Foundation https://www.ellenmacarthurfoundation.org/marketing/measuring-marketing-success-for-circular-business-mo

Introduction to Customer Journey, with Neil Wilkins at Cambridge Marketing College"From Awareness to Retention — how to choreograph meaningful customer experiences that drive lifetime value."This session introduces the customer journey as a living process rather than a funnel — one that moves through mindsets, emotions, and actions. You’ll learn how to map customer behaviours, stimulate trust, and design interactions that grow lifetime value.Session OverviewBy the end of this session, you will be able to:Understand the three core journey phases — Awareness, Conversion, Retention.Recognise customer mindsets within each phase.Design actions that move customers forward.Connect these steps to enhanced Customer Lifetime Value (CLV).More content like this at Cambridge Marketing College http://marketingcollege.com

Inclusive Marketing Channels: Reaching Everyone
"How to design and select marketing channels that reflect the diversity of your customer base."This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility, culture, and communications design.Why Inclusive Marketing Channels MatterInclusive marketing expands both reach and relevance.64% of consumers take action (purchase or advocacy) after seeing diverse or inclusive advertising (Kantar, 2023).“When you design for difference, you reach everyone.” – Microsoft Inclusive Design Principle.By the end of this session, you will be able to:Audit channels for inclusivity and accessibility.Select platforms that reflect audience diversity.Apply tools and frameworks for accessible, culturally intelligent communication.Build inclusivity into every stage of channel planning.More webin

Wes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.In this conversation, Neil and Wes discuss how to communicate the value of marketing, to managers, business owners and colleagues outside of the discipline. Often Wes find that simplicity is the key and reveals some secrets and debunks some myths in this interesting episode of the Neil Wilkins Podcast.Connect with Wes Towers https://uplift360.com.au/ for growth tips and blogs.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online

Sahil Patel is the CEO of Spiralyze and in this Neil Wilkins Podcast episode, shares the secrets from optimising over 34,000 landing pages for SaaS leaders like CrowdStrike, ActiveCampaign, and Deel by leveraging a prediction engine that harnesses the collective wisdom and data from over 130,000 A/B tests.Neil and Sahil discuss wow companies can escape the vicious cycle of pouring money into driving paid traffic to their landing pages, only to be met with disappointing conversion rates, particularly by adopting a more pragmatic approach and focusing on core principles for optimisation.Sahil also cracks the most common myths and misconceptions he’s seen in the world of A/B testing, and shares his key tactics for running successful A/B tests.Connect with Sahil Patel https://www.linkedin.com/in/sahilanamipatel/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online

What Does Purpose Mean in Marketing?Purposeful messages: Solve a real customer problem; Reflect brand values and tone; Inspire action or connection.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.com/events Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Automation Meets Strategy"How to make marketing automation serve your bigger picture, not the other way around."This webinar helps marketers use automation to enhance, not replace, strategy. It shows how to align automation with objectives, streamline workflows, and free time for the creative and analytical work that truly drives performance.More content like this at Cambridge Marketing College http://marketingcollege.com/events

Responsible Messaging in Social MediaHow to build trust, stay ethical, and create lasting impact through your contentEthical strategies for engagement, trust, and long-term brand integrityWebinar ObjectivesUnderstand the principles of responsible messaging in social mediaApply global best practices for ethical content creationUse trusted models to guide inclusive and transparent communicationIdentify and avoid common social media misstepsBuild content plans that align with your brand’s valuesMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

"Stop Fighting Bidding Wars: You're wasting precious budget on traffic that never converts because generic messaging fails to connect, landing pages don't deliver on ad promises, and manual optimisation can't keep pace with the market." says David from groas.aiIn this deep dive into paid and earned media with LLMs changing the entire playing field, David and Neil discuss what marketers and advertisers can do to protect themselves from the fast changing algorithms.Visit groas http://groas.aiVisit Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Harness AI tools to ideate, test, and refine your creative marketing strategies."This session provides marketers with hands-on, tactical steps for applying AI tools across campaign ideation, content development, social media, email, and wider communications.More webinars like this at http://marketingcollege.com/events

Sebastian Chedal, is the Founder and CEO of Fountain City. He has over 25 years of experience in digital marketing, systems design, and AI, and helps businesses scale through human-centered automation and intentional strategy.Sebastian brings a mindful approach to AI, focusing on how technology can enhance creativity, improve operations, and support long-term business goals.Connect with Sebastian Chedal
https://www.linkedin.com/in/sebastianchedal/

https://www.youtube.com/@SebastianChedal

https://testfox.ai/

 https://fountaincity.tech/More episodes like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Transparency in Advertising and Marketing"How marketers can embed transparency, credibility, and responsibility into advertising to build trust and meet sustainability standards."This session provides marketers with the strategic frameworks, tools, and checklists needed to design transparent campaigns and avoid greenwashing pitfalls.More content like this at Cambridge Marketing College http://marketingcollege.com/events

"Turning performance data into actionable recommendations for continuous improvement."This session gives practical guidance on how to review campaigns using both traditional metrics and AI-enabled insights. You will learn to analyse dashboards, spot what worked and what didn’t, and make evidence-based recommendations for future activity.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Michael Dodsworth, Founder and CEO of Fanfare, joins Neil Wilkins on the podcast, to talk about product launches, disappointed customers, VIP loyalty schemes and advocacy. Michael has spent two decades helping brands and artists navigate high-stakes product launches and events, often witnessing the agony of midnight meltdowns, crashed servers, and bot-infested queues firsthand.Frustrated by these recurring nightmares, he founded Fanfare to tackle the problem from both sides: delivering fairness and transparency to fans, and giving brands powerful tools to turn hype into lasting loyalty.Michael speaks from the trenches—building tools for the chaos, not just commenting from the sidelines. He’s here to dig into hype, loyalty, and what it really takes to earn fans in a world where attention is scarce and second chances are even more rare.If you want to launch like a legend? Grab Michael’s 5-Step Hype Drop Playbook and get the blueprint behind sell-outs http://fanfare.io/playbookSubscribe to the Neil Wilkins Podca

"Strong fundamentals, practical techniques, and the trends shaping social media in 2025."This session equips marketers with a grounded understanding of how platforms work, what content performs best, and how to build, grow, and engage audiences. It combines theory, current data, and recommended low-cost toolsWhy Fundamentals Still Matter in 2025Algorithms and formats change, but principles of relevance, consistency, and value creation remain constant.4.95 billion people use social media globally (DataReportal, Jan 2025).Effective strategies balance creativity with evidence-based fundamentals.More webinars like this at http://marketingcollege.com/events

"Blending traditional search optimisation with AI-era strategies for visibility, engagement, and growth."This session explores how marketers can optimise for both search engines and AI assistants, ensuring content remains discoverable in a shifting digital landscape. Practical tools, current theory, and actionable tactics are included.More webinars like this at http://marketingcollege.com/events

"Turn data into actionable foresight with AI-powered predictive models."This session introduces marketers to predictive analytics, explaining the models, methods, and tools that transform raw data into foresight. We will explore real-world applications, frameworks, and platforms that help marketing teams anticipate behaviour, optimise campaigns, and allocate resources more effectively.What is Predictive Analytics?Uses historical data + statistical algorithms + machine learning to forecast future outcomes.Moves marketers from reactive reporting to proactive foresight.Reference: Gartner defines predictive analytics as a key pillar of data-driven marketing maturity.Why Predictive Analytics Matters for MarketingAnticipates customer behaviour (churn, purchase, lifetime value).Improves efficiency of spend and targeting.Reduces reliance on intuition-only decision making.91% of top-performing marketers say predictive analytics is critical to their strategy (Forrester, 2024).More webinars like this at http:/

Redha Alayesh is a data-driven marketer and entrepreneur from Saudi Arabia. He’s the founder of multiple ventures focused on helping businesses and organizations grow through smart marketing strategies and innovation. Redha has helped companies across the region build high-impact marketing departments and transform their results with data. Today, he shares practical insights and proven frameworks to help listeners take their marketing—and their business—to the next level.Connect with Redha https://redhaalayesh.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887AI Marketing Summit http://aimarketingsummit.live