Podcast Neil Wilkins

Inclusive Marketing Channels: Reaching Everyone
"How to design and select marketing channels that reflect the diversity of your customer base."This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility, culture, and communications design.Why Inclusive Marketing Channels MatterInclusive marketing expands both reach and relevance.64% of consumers take action (purchase or advocacy) after seeing diverse or inclusive advertising (Kantar, 2023).“When you design for difference, you reach everyone.” – Microsoft Inclusive Design Principle.By the end of this session, you will be able to:Audit channels for inclusivity and accessibility.Select platforms that reflect audience diversity.Apply tools and frameworks for accessible, culturally intelligent communication.Build inclusivity into every stage of channel planning.More webin