Podcast Neil Wilkins

Hana is the founder of Gen Z Planet ─ a research, training, and advisory firm. She helps business leaders to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for insights with her commitment to support the integration of the next generation into society and into business As an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine, Hana is a sought-after speaker and business commentator and is the author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.Connect with Hana https://www.linkedin.com/in/hanabenshabat/Visit GenZ Planet https://genzplanet.com/contact-us/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

MV is the founder of Inbox Welcome, where she’s on a mission to make email marketing work for solopreneurs and small businesses, not against them. MV specializes in email deliverability and sender reputation—basically, the stuff that makes sure your emails actually reach the inbox. Her approach? She meets clients at their level, with a no-fluff, authentic style that’s all about tech made simple. If your email list is sleeping on its potential, MV’s here to wake it up and make it work for you.Email MV at mv@inboxwelcome.comMV's Website: https://inboxwelcome.com including 5 Reasons Your Emails Aren’t Reaching Inboxes (And How to Fix It)Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Lisa Raehsler is a PPC strategist and digital marketing thought leader with over 20 years of experience. Lisa is the founder of Big Click Co., where she’s helped hundreds of companies achieve their brand and growth goals through cutting-edge ad strategies, including paid search, social, and audience targeting. Named a Top 25 Most Influential PPC Expert and a Microsoft MVP award winner, Lisa has also been a go-to columnist for industry publications like Search Engine Journal and a sought-after speaker at conferences worldwide.Connect with Lisa Raehslerhttps://www.linkedin.com/in/lisarockssem/https://thepaidmediamix.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We’ll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we’ll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

A webinar demonstrating the key AI Marketing tools that marketers can focus on today. In this webinar by Neil Wilkins for Cambridge Marketing College, we hear about:Research - PerplexityContent Creation - ChatGPTContent Editing - HemingwayImage Creation - GrokVideo Creation - SoraMusic Creation - SunoVisualisation - NapkinSEO - NotebookLMMeeting Management - FathomAgents - MakeAGI - Manusand why this might be the current definitive list of tools for marketers.

84% of marketing professionals say that accurately measuring what drives their revenue is a top priority, but only 17% of them are actually tracking performance across all digital channels. Why?Zeke Camusio is a Stanford data scientist, entrepreneur and founder of Data Speaks, an AI-powered marketing analytics platform. He has helped over 200 companies make data-driven decisions to grow faster and reduce advertising waste.Connect with Zeke Camusio https://www.dataspeaks.ai/The Data Speaks Playbook (free PDF download) describes the framework we've perfected over the last 20 years helping hundreds of companies make data-driven decisions and achieve record growth.It details the analytics best practices required to produce accurate insights and how to act on them to accelerate business growth.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Erich Archer is an Emmy Award-winning AI video specialist, creative media strategist, and innovator in generative AI tools. With nearly two decades of experience at the cutting edge of video production and storytelling, Erich has earned recognition as a thought leader who bridges the gap between creativity and technology.Connect with Erich Archer https://www.cgacreative.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

The Journey to AGII, in Conversation with Cheryl CunninghamCheryl Cunningham is the Founder and CEO of Huro AI, one of the Top 20 AGI Leaders, and an innovative voice in the emerging AI technology wave.Find out more about Huro AI https://www.huroai.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

The AI Ethics Framework for MarketersFairness & Bias Prevention – Avoid discrimination in AI-driven decisions.
Transparency & Explainability – Make AI processes understandable to users.
Privacy & Data Security – Ensure responsible handling of consumer data.
Accountability & Governance – Define who is responsible for AI decisions.The Future of Ethical AI in MarketingAI ethics is not just a compliance issue—it’s a trust-building strategy.Responsible AI will define the brands that last.“AI is the future. But the future must be ethical.” – Tim Berners-LeeMore content like this at http://marketingcollege.com/events

Mario Wissa is a social communication expert with a passion for helping individuals and organisations improve their communication skills. As a researcher, author, and public speaker, he has dedicated over 17 years to studying intrapersonal, interpersonal, and group communication. He’s authored three books on the subject and has traveled extensively, gaining valuable insights from diverse cultures and interculture communication.Connect with Mario Wissa https://mariowissa.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

How to Increase Content Visibility, with Emily AbornEmily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. In this conversation we explore how to increase content visibility.Connect with Emily Aborn https://emilyaborn.com/instagram/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Building Trust, Loyalty, and Long-Term Success through Responsible Marketing.Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations. More webinars like this at Cambridge Marketing College http://marketingcollege.com

Sustainability isn’t just about doing good, it’s smart wholesome marketing and business growth.Let’s explore how marketers can embed sustainability into their strategies by balancing profit, people, and planet. Using the Mindful Marketing Model (Product, People, Process, Profit) and Responsible Marketing principles, we’ll cover actionable ways to make sustainability an integral part of the marketing mix.More content like this at Cambridge Marketing College http://marketingcollege.com

With a background in entertainment, digital marketing, and AI networking, Daniel Goddard offers valuable insights for the audience. As a former soap star, turned tech entrepreneur, Daniel goes deep into personal and professional development concepts. If you are striving to break into entertainment, build a successful personal brand, start your own business, or master the art of networking, Daniel has the experience and expertise to guide you towards success. He understands the challenges of starting from scratch, building confidence, and pushing through adversity.Connect with Daniel https://www.underthein.com/http://dysko.coSubscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Brittany is a tech entrepreneur with special interest in marketing, sustainability, strategy, and global responsibility. Neil and Brittany answer questions like, “What strategies can brands adopt to thrive in today’s rapidly changing tech landscape?” and, “Is sustainability about saving the planet or is it a political agenda?”Whatever the challenges, this conversation evidences that balancing a clear ROI with sustainability is the way to go for all businesses.Connect with Brittany https://www.linkedin.com/in/brittany-a-hansen/Brittany’s website http://www.viiision.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Data Mastery in AI MarketingLearn how to harness structured and unstructured data to power AI-driven insights.Introduction to Data in AI MarketingData is the foundation of AI-driven marketing.Two main types: Structured data (organised, easily searchable) vs. Unstructured data (text, images, videos).Why data mastery matters: Better insights, personalisation, efficiency, and competitive advantage.

What is AI Generated Content, with Kabir HemrajaniKabir is a tech founder building a product for teams to scale this process organisation-wide, with truly outstanding results. He does this by sourcing context from the entire team, which leads to better content. Kabir’s insights add so much value in the answers to question around optimisation, creation, relevance and the human-centric approach to AI generated content.http://riffraff.aiRiff raff turns team Slack conversations into outstanding deliverables. Teams that use riff raff fully leverage AI, not just to work faster but to deliver exceptional work every time.This is a conversation that explores what is AI generated content, how to collaborate, where it fits in the client agency relationship and more.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Nathalie Doremieux helps women entrepreneurs build profitable businesses creating life changing E-learning experiences while generating recurring revenues (she helps them build online courses and membership sites that make money). Nathalie is a business strategist, marketing automation strategist and co-founder of New Software Marketing and The Membership Lab. In this conversation on the Neil Wilkins Podcast, Nathalie and Neil explore building communities, membership strategy and customer relationships through deep connection rather than simply scale. Connect with Nathalie https://themembershiplab.com/gift Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins

Bobby Donohue is the Founder of Planet Bonehead, a “Teacher Learning Center” to empower educators to confidently address climate change with young learners. His professional development courses offer certifications that cover climate change facts versus myths, innovative teaching strategies, lesson planning, and ways to integrate climate change across various subjects.Bobby is excited to launch “Planet Symposium”. These events will provide teachers with direct access to guest lecturers including scientists, environmental leaders, and frontline change-makers, offering firsthand insights necessary to prepare students for careers in green tech and STEAM fields.Planet Bonehead is used in classrooms across 86 countries, empowering the next generation to build a sustainable future.Visit Planet Boneheadhttp://planetbonehead.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More content like this at Neil Wilkins Online http://neilwilkins.online

Gabriel Kaam is the CEO and Cofounder of the KNR Agency in Paris. Since 2016, he was worked with some of the world’s biggest fashion, beauty and luxury brands to help them grow in e-commerce. Notable clients include LVMH, L’Oreal and Givenchy, giving Gabriel a deep insight into what we can all learn from luxury brand marketing. Neil and Gabriel discuss many opportunities including Gabriel's comment, "Customer feelings become data points." Connect with Gabriel https://www.linkedin.com/in/gabriel-kaam/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online http://neilwilkins.online