Podcast Neil Wilkins

Francis Brero is the VP of AI Strategy at HG Insights, where he leads the company’s AI-native transformation across product and operations. With 15 years of experience across AI, data science, and product strategy, Francis focuses on how agentic workflows, unified GTM data, and machine intelligence can help teams work smarter and make better decisions. He previously co-founded MadKudu and built production AI systems used by leading B2B revenue organisations worldwide.In this episode of the Neil Wilkins Podcast, Neil and Francis explore how effective collaboration is the only way to truly blend technology, sales and marketing.Visit HG Insights https://hginsights.com/Connect with Francis https://www.linkedin.com/in/francisbrero/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0RsvMore Conversations like this http://neilwilkins.online

A CMO’s Perspective of AI, with Brian ReedBrian C Reed is Chief Marketing Officer at Corsha and a 6x CMO with over 25 years in cybersecurity and enterprise software. He has spent his career at the intersection of product, market, and revenue, scaling companies, building networks, speaking and evolving thought leadership in the field of technology marketing.In this episode of the Neil Wilkins Podcast, Neil discusses with Brian how AI has flattened marketing and everyone now sounds the same.Visit Corsha https://corsha.com/Connect with Brian https://www.linkedin.com/in/briancreed/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0RsvMore Conversations like this http://neilwilkins.online 

How to plan, create, distribute and measure content that works across the full customer journeyReflection: Is your content currently planned as a connected system, or as a series of separate channel tasks?Content is now central to search, social, email, sales enablement, customer experience, AI visibility and brand trust.The problem is not lack of content, but often lack of direction.CMI defines content marketing around “valuable, relevant, and consistent content” designed for a clearly defined audience and profitable action. Tactical focus: Create useful assets for real audience needs.Strategic focus: Build a content system that supports business goals.Session aimsBy the end of this session, you should be able to:Build content plans from objectives, not habitsMatch content to audience needs and journey stagesChoose channels more intentionallyRepurpose content without becoming repetitiveUse governance to protect quality and consistencyMeasure content by contribution, not noiseMore webinars like this at Cambri

Neil and Saul discuss industry trends and what we can all learn from this cutting edge industry. The conversation also goes deeper into the psychology and nuances of communication.For marketing strategy support in medtech and healthcare businesses, reach out to Saul http://outcomesrocket.comCheck out the Outcomes Rocket Podcast https://podcast.outcomesrocket.com/More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast on your favourite channel https://www.google.com/url?sa=i&source=web&rct=j&url=https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887&ved=2ahUKEwimu5aUkI6WAxVuRkEAHXcOPPEQy_kOegoIAggACAAICBAC&opi=89978449&cd&psig=AOvVaw3BHadYZWARi0bnjWupdhf9&ust=1786178657123000

Ralf Gehrig, Global Chief Experience Officer at WongDoody, spearheads a dynamic team of over 2,000 designers and creatives focused on creating human-centric digital solutions. With a wealth of experience exceeding 20 years in design, digital strategy, and technology, Ralf brings a unique perspective to solving complex digital challenges.Ralf and Neil discuss his latest research findings that show what brands fear about AI and how customers perceive AI-generated content. This is a must-watch for all marketers and communicators in business.Visit WongDoody and download the research https://www.wongdoody.com/More content like this at Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast #linkinbio

Session aimsBy the end of this session, you should be able to:Structure a clear campaign reportLink objectives, activity and outcomesSelect relevant evidenceExplain results rather than simply list themWrite useful conclusions and recommendationsMore content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

How to produce more accurate, structured and consistently useful marketing outputsBy the end of this session, you should be able to:Diagnose why a prompt is producing weak resultsBuild prompts around clear outcomes and success criteriaSupply better context and source materialSpecify structure, constraints and quality requirementsImprove prompts through testing and targeted iterationCreate reusable prompting systems for consistent marketing workMore content like this at Cambridge Marketing College http://marketingcollege.com/events

How to communicate clearly, manage expectations, and build productive relationships with senior colleaguesReflection: Which senior stakeholder relationship currently feels easiest, and which feels hardest? Why?Marketing rarely works in isolation. Much of the role involves influencing people with different priorities, time pressures, and definitions of success. HBR’s recent guidance describes managing up as proactively building a productive, mutually beneficial relationship with your boss through understanding priorities, tailoring updates, and balancing their needs with your own. Key point: Managing upwards is not politics in a grubby suit. It is part of doing your job well. By the end of this session, you should be able to:Understand what managing upwards actually involvesRecognise what senior stakeholders usually care aboutCommunicate in a clearer, more useful wayManage expectations before problems growBuild trust, credibility, and better working relationships upwardsMore webinars like this at Cambridge Mar

Wiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master’s background from Bauhaus University, she approaches book publishing as a functional system, where clarity, structure, strategic positioning, and high-quality design work together. She helps non-fiction experts turn their ideas into professionally published, market-ready books built for long-term impact.(Apologies for the appearance of the rooster and the cat, in this episode… some things we cannot control in a live environment!)This link gives you access to a free market analysis of your non-fiction book idea or manuscript. It helps you evaluate market potential, ideal positioning, and whether publishing is a smart next step, before investing your time or money.Connect with Wiebke on LinkedInMore content like this at Neil Wilkins Online Subscribe to the Neil Wilkins Podcast

Social media is awash with AI generated content. 71% of images being uploaded everyday are made by AI, and in some platforms over 45% of the users are bots. You are not interacting with people any more, because the 'social' has gone from social media. My guest on this episode of the Neil Wilkins Podcast, is Ross Thorpe, the CEO of Rooverse and a founding member of the AI Trust Council. Rooverse, is a social media platform that blocks users from uploading any AI generated content. Just people interacting with people, and it’s the only social media platform backed up in space. Connect with Ross https://www.linkedin.com/in/ross-thorpe-01768a45/Explore Rooverse: Built for real humans. Experience social media without bots, algorithms, or AI-generated content. Just authentic human connections https://web.rooverse.app/More content like this at Neil Wilkins Online Subscribe to the Neil Wilkins Podcast

How do we remain authentically human while the world around us changes at an accelerating pace?After more than 45 years in mental health and working with over 30,000 patients, my guest today, Dr Fred Moss, has become deeply interested in this question, that feels increasingly relevant in the age of AI and digital transformation.Fred is the founder of Welcome to Humanity and creator of the Undoctor Reset™ program, where he helps people move beyond labels, burnout, and disconnection through communication, creativity, self-expression, and genuine human connection.Let’s explore, staying human in the AI era.Connect with Fred Moss https://drfred360.com/A central hub connecting to Dr. Fred Moss’s books, community, courses, podcasts, and ongoing conversations, allows those who resonate, to continue the dialogue in a way that feels natural and human https://welcometohumanity.net/More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https:

How to turn data and research into useful insight that improves relevance, decisions and campaign performanceAudience understanding sits at the heart of effective marketing, but data alone is not insight. Gartner describes the role of data and analytics as helping businesses make better decisions and improve decision outcomes. McKinsey’s insights and analytics work similarly focuses on translating consumer insights and big data into concrete initiatives that drive growth. The job is not to collect more information. It is to turn information into better choices. By the end of this session, you should be able to:- Understand the difference between data, research and insight- Use practical models to build audience understanding- Turn research into clearer decisions and better campaigns- Avoid shallow personas and weak assumptions- Improve relevance by focusing on needs, motivations and behaviourMore content like this at http://marketingcollege.com/events

How to build capability, visibility and professional confidence in a way that fits your own SMART goalsBy the end of this session, you should be able to:Define a career goal using SMART thinking
Assess your current capability more honestly
Identify the skills, behaviours and visibility needed for your next step
Build a practical development plan around your own goals
Strengthen confidence through evidence, not guesswork More content like this at Cambridge Marketing College http://marketingcollege.com

Aarti Anand is an AI-first CEO, focusing on business automation and AI enablement. Aarti helps business owners leverage AI automations to automate the "boring" and "repetitive" tasks so they can get more time on their calendar to do things that make them “human".Connect with Aarti https://cal.com/aarti-anand82/15min and http://instagram.com/aartianand82Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

How to move beyond vanity metrics and build a measurement toolkit that supports better commercial decisionsReflection: Which marketing metric gets the most attention in your organisation, and does it genuinely influence a better decision?
Why this matters nowMeasurement is still one of marketing’s biggest credibility challenges. Marketing Week’s 2025 effectiveness survey found that only 39.2% of brand marketers currently measure whether their work is delivering business outcomes, while Gartner says only 52% of CMOs and senior marketing leaders can prove marketing’s value and get credit for it. Manager focus: Choose measures that show business contribution, not just marketing activityExecutive focus: Report numbers that help explain what is working, what is not, and what should happen nextKey point: If measurement does not help a commercial decision, it is reporting theatre, not performance management. 
Session aimsBy the end of this session, you should be able to:Distinguish meaningful metrics from vanity met

Confidence is not just about personality. It affects whether people contribute ideas, ask questions, speak up, and take appropriate professional risks. Psychological safety research summarised by CIPD shows that in safer workplaces, people are more comfortable offering ideas, asking questions and admitting mistakes without fear of ridicule or punishment. 
By the end of this session, you should be able to:Understand what professional confidence really is
Use theory to build confidence through action
Ask better questions and contribute ideas more effectively
Communicate with greater clarity under pressure
Develop habits that strengthen confidence over timeMore content like this at http://marketingcollege.com/events

Christina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this challenge. Let’s explore how to roll out content strategy that connects with local users, wherever you are targeting.Connect with Christina Spaulding at Manzanita Marketing https://manzanitamktg.com/about/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g

The Stoic Systems Marketer is the concept of Staying Mindful When Your Stack, Your Stakeholders, and Your AI Tools Are All Shifting. We live in complicated times, so in this episode of the Neil Wilkins Podcast, with Michael Lukich, we are going to unpack what’s needed to successfully navigate turbulent waters.Connect with Michael Lukich, The Stoic Systems Thinker https://www.linkedin.com/in/lukich/Find The Stoic Systems Thinker book https://www.stoicsystemsthinker.com/For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/episode/0kB97QXR0kniF4M3o4vhai?si=FpJmgQfGSyOgN69TbCJi_g

How marketers can use AI powerfully, responsibly and credibly through better judgement, governance and practiceAI capability is expanding quickly across content, insight, personalisation, workflow and customer interaction
At the same time, trust, transparency and governance are becoming commercial as well as ethical issues
 By the end of this session, you should be able to:- Understand the main ethical risks in marketing AI use- 
Apply simple frameworks for responsible decision-making- 
Recognise bias, opacity and governance gaps- 
Use practical safeguards for content, targeting and automation- 
Clarify the marketer’s role in trustworthy AI adoptionMore content like this at Cambridge Marketing College http://marketingcollege.com/events

The SIGNAL FrameworkA best-practice framework for AI-era discovery, visibility and trust, inspired by a conversation between Neil Wilkins and Stephan Bajaio.The core idea from Stephan Bajaio’s narrative is that marketers should stop obsessing over “how do we rank in AI?” and instead ask:How do we become a genuinely useful, credible, human-validated answer wherever our audience is trying to solve a problem?SIGNAL works because it connects search behaviour, audience intent, AI-mediated discovery, human expertise and trust.S - Set the commercial contextI - Investigate real human intentG - Gauge the answer landscapeN - Narrate with credible human expertiseA - Activate useful experiences, not just contentL - Learn, govern and optimise continuouslyFind the full details of the SIGNAL Framework at Neil Wilkins Online http://neilwilkins.online“It’s not what AI can do, but what it changes about how humans find and trust information.”Stephan Bajaio, is one of the original co-founders of Conductor, one of the world's