Manage Smarter

Unlocking Innovation with Tony Ulwick Tony Ulwick, author of 'What Customers Want,' discusses the Outcome-Driven Innovation process and the Jobs-to-be-Done theory. He explains why 90% of new products fail and how his approach achieves an 86% success rate by focusing on unmet customer needs. Discover how AI intersects with innovation and the role of management in fostering a data-driven culture. "People don't want the quarter-inch drill, they want the quarter-inch hole. The shift in mindset is like, we are not solution creators, we are problem solvers." - Tony Ulwick Key Takeaways: -What is Outcome-Driven Innovation (ODI) and why is it important?  -How does the 'Jobs-to-be-Done' framework enhance product development? -Why do 90% of new products fail according to Tony?  -What role does management play in successful innovation?  -How can AI be integrated into the innovation you're creating as a manager? #managers #managesmarter #innovation #ai #artificial intelligence #productdevelopment #outcomes #business