Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we came up with together: That Mental Shit with Lauren Fritts TAGLINE:I inspire women to embrace and work through their mental shit to cultivate the life they deserve. HOW: Embrace your inner 5-year-old Be curious, ask why to keep digging deeper, and don’t accept the status quo Be like Mike! Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong. Feelings aren’t facts and they’re not forever. There is light at the end of this struggle you are in now. Really examine and question the feelings