Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : ) Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things: A tagline. “Can you say what you do in 10 words or fewer?” The “how” she accomplishes her “why.” Here are the notes showing what we came up with together: That Mental Shit with Lauren Fritts TAGLINE:I inspire women to embrace and work through their mental shit to cultivate the life they deserve. HOW: Embrace your inner 5-year-old Be curious, ask why to keep digging deeper, and don’t accept the status quo Be like Mike! Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong. Feelings aren’t facts and they’re not forever. There is light at the end of this struggle you are in now. Really examine and question the feelings

Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing better copy. Why helping your audience visualize their future with your product can improve conversions. What future pacing can do for your business. How to use future pacing in your headlines and landing pages. How my business coach used future pacing to get me to work with her. Read More:Shownotes for Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"

Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works. First interview with Jonathan: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro --> CopyThatPops.com/212 Jonathan's new workbook: My Family's Income Works for the Life We Want to Live: A Workbook for Life  --> CopyThatPops.com/income  --- For the full shownotes for this episode, visit us here: Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki  

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com!  With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the Copy That Pops podcast page for more info on this episode and others!

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me! STEP 1: Have ChatGPT Generate a Script Background info: The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!" I want you to act like a professional script writer for podcasters where you write only word-for-word exactly what the host will speak out loud. Please write a short script for teaching someone how to use ChatGPT and 11.ai to: Step 1. write them a short podcast script about using ChatGPT for writing short podcast scripts Step 2. use https://elevenlabs.io, a text to speech and AI voice generator, to read their script for use in th

Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with. To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. CopyThatPops.com/156  Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Childrens’ Book Author and Podcaster Angela Ferrari 2. CopyThatPops.com/223 Unlocking the Secrets of Children’s Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids’ Books 3. CopyThatPops.com/224 Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!) -- Hope you enjoy! To see the great illustrations, grab a copy of

Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club. Links to more: • Episode 223 with April Cox for more on how to write, illustrate, publish, and marketing a kids book: https://CopyThatPops.com/223 • Copyrigthing Your Copywriting with Jason Tucker, the Pirate Hunter: https://CopyThatPops.com/113 • Duck Buddies World: https://duckbuddiesworld.com • Duck Buddies: The Secret Clubhouse (Book 1 in a soon-to-be series): https://copythatpops.com/duckbuddies • Full shownotes: 224: Writing Kids Books Inspired by NFT Art, Web3, the Blockchain, and Impish Humor with Raj Khater (Plus

Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation! Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout in producing a high-quality book. Throughout the conversation, you will hear practical advice and personal anecdotes and experiences  in self-publishing to help with your goals of becoming a children’s book author. A Few Children’s Book Creation Highlights: A Few Children’s Book Creation Highlights: April Cox was inspired to write her first children’s book when she had grandkids and spent time reading stories with them. Soon, they

Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing. For nonfiction books: You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book. For fiction books: You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a story outline, and craft the first draft of your fiction book. In this podcast episode, my biz bestie Melissa Tucker and I record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write a book. This is the third installment of a three-part writing series. Want more? • Check out episode 220 for more on how to use ChatGPT to write blog posts • And see episode 221 for how to use Cha

Can we use ChatGPT to write social media posts in seconds? Yep, we sure can! AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online. Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts. Using ChatGPT, we write social media posts for: Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more! This is the second installment of a three-part series. Check out episode 220 for more on how to use ChatGPT to write blogs and episode 222 for how to use ChatGPT to write books! Video of How to Use ChatGPT for writing social posts: Link Outs Mentioned: AI Content Detector Business Women Group Social media posts created by ChatGPT (and then cleaned up my Laura and Melissa) to promote the blog on Making Money Writing Online: Tips

ChatGPT is all the rage these days -- but how do you use it and other AI tools as a writer or entrepreneur to create compelling written content that helps you make more money online? This episode is all about how to use ChatGPT to write blogs that need just a bit of cleanup to be ready for sharing. In this episode, Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to map out your blog posts. This (#220) is the first installment of a three-part series. - Check out episode 221 for more on how to use ChatGPT to write social media posts - And see episode 222 for how to use ChatGPT to write books Video of How to Use ChatGPT to Write Blog Posts: Link Outs Mentioned: AI Content Detector Business Women Group Blog post created by ChatGPT (and then cleaned up my Laura and Melissa): Making Money Writing Online: Tips and Tricks for Maximizing Your Earnings (link coming soon) Canva (free and paid versions) ChatGPT Hemingway Editor SEO Chrome =

I have a confession to make. Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a client! Did you know that: “In 2020, audiobook sales revenue in the United States reached 1.3 billion U.S. dollars, continuing the upward trend which began in 2018”? (according to Statista) So, in today’s episode, I thought it would be fun to take you along for a new journey into the world of audiobook creation. I have a client who has a series of 5 books for kids ages 8 to 12 and she just published them on Amazon as a Kindle boxset but wants to get the audiobook version up as well. I volunteered to jump in and help since I need to know the full process for myself too!   Here’s what we’ve done so far in the Audiobook making process: STEP 1:  We set up a free account at ACX.com  (Audiobook Creation Exchange) STEP 2:  On August 16, 2022, we uploaded a sample of the book and opened it up for voice actor auditions.  STEP 3:  As I pr

What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book? All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an investment banker on Wall Street, promoting speakers like Jim Rohn (and others mentioned above), rising in the ranks of academia, and hitting #1 bestseller in eight categories on Amazon with his new book. Mack has done it all, is a lifelong learner, shares openly, and is one of my favorite humans on this planet. You don’t want to miss this convo!   Video of Our Talk: See at shownotes: CopyThatPops.com/218 A Few Conversation Highlights: What did you learn on Wall Street? What did you learn about human psychology working so

On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.   By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale). It sold so many that Barnes & Noble broke for a lot of us trying to buy.   As I record this in mid-September, the book is no longer #1 in all of Amazon, that’s how the rankings work -- they change almost hourly -- but there is a lot we authors can learn from what Gary did to write and promote his book.   But let me backup and define a few things for you…   Who is Gary Vee? Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation so

Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes: French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.” When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term papers 15 or more pages long. But as a former teacher, professional copywriter, ghostwriter, and all around writing nerd for internet copy, I’ve come to learn they are profoundly true. I admittedly have the habit of ‘over communicating in writing.’ I tend to add too many details in emails -- and try to keep in mind that if something can be said with fewer words, it should be. Let me give some concrete examples for you… COPY EDITING EXAMPLES Bio Say you are writing about yourself for an author bio, for an about page on your webs

Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for... ...books ...emails ...social media posts ..."about me" pages even! The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow this breakdown written below and shared in audio in this podcast episode. Even though it is for fiction, we can learn a lot from it and apply it to our nonfiction writing as well. Can't wait to hear what stories you cook up! Source for this episode and to learn even more on the topic: https://www.masterclass.com/articles/what-are-the-elements-of-a-narrative-arc-and-how-do-you-create-one-in-writing#what-is-the-difference-between-a-narrative-arc-and-a-character-arc   See full details at copythatpops.com/214   Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new

Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world. Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating in the Bestselling Book Mastermind program (a new round starts Monday, August 24th! -- use the code "CTP" to save $50 and claim your spot at CopyThatPops.com/10weeks now). A Few Highlights from This Podcast: 4 bestselling authors answer the following questions: - "What held you back from writing your book in the past?"- "What strategy blew your mind that you learned working with Laura in the Bestselling Book Mastermind group?" - "How have you and/or how are you planning to leverage your book?" - "Advice for others doing a book launch? Or what would you do differently for your next book

Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.   Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not. His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to see it -- in simple, clear, plain English. Our conversation also covers... A Few Highlights from This Podcast: - A story about driving tanks in the Army- What did the Army teach Jonathan about business?- Why did Jonathan go into helping small businesses with taxes?- What are his best quick tips around taxes for entrepreneurs and business owners?- The $1,000,000 tax bill story. Eek!- Story about a guy who hid from IRS for 20 years - Audit Armor Basic Training Manual: Protect Your Growing Business from the IRS (grab J

Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital.  Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue.   A Few Highlights from This Podcast: - Starts first business as a language school in Mexico with wife (who used to be his Spanish teacher)...but then swine flu hits…and it forces them to go online, which leads to huge growth (got over 4 million visits in 2019) - Shares a lot of personal information on your site and podcast questions...why? Psychologically what is the reason? - Tips for coming up with a name for your business - 4 steps (plus a bonus 5th step!) for his proven content amplification process 1) Research 2) Create great content 3) Ampli

Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone! This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks. I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in time!   A Few Highlights from This Podcast: [05:45] - [5:00] : Alli kicks off call + Laura intro and why books matter   [12:22] : Tamar intro about the book she's work on …vulnerable stories …4 chapters so far …afraid bc of ego to dig into …wants the word “hope” in there Finding Hope Acceptance   [15:54] : Larry Roberts …1+1=Podcast …wrote it in 20 days …got emotional …Scrivener …bringing wife on the journey …how to start a VA business …Readily Random podcast …recovered alcoholic   ]23:47] : Nancy Foote…¾ done about classroom