Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over! On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks! Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-marketing...to launching...to hitting #1 on Amazon...and more! You deserve to be an author. Let's do this together. If you are ready to say goodbye to overwhelming analysis paralysis and achieve your authorship goals with a fun, small group of like-minded entrepreneurs...this is your shot. So join us for a FREE brunch to hear ALL THE DETAILS! More info and zoom link in this Facebook event page: https://www.facebook.com/events/720142385464799

UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}! Facebook Post where you can write and share your thoughts: We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself! But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out... HOW IT HURTS You see your hardworking, successful business buddies start podcasts, write books, and speak on stage. So, you think and feel like "everyone is doing it." You then think and feel "it's too late for me," "I missed the boat," or "I'll never be as good as they are, plus they got such a head start, so I won't do it." SO, YOUR PERCEPTION IS SKEWED The truth actually is that you are just hanging out with go-getters. Most people do NOT start podcasts, write books, or speak on stage. Most people consume but do not create. Most people overthink but do not take action. And, more and mo

No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter).   It's like mad libs on crack. For business.   You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button.   Then, it spits out scripts, full pages of copy, ad copy, video sales letters to read off a teleprompter. Like, anything you need for business. It's pretty ridiculous...in a good way.   I'm currently testing out a script for this $19 Offer Page for My [Secret] Amazon Bestselling Categories Formula. Hopefully, it will slay and help a lot of people too.   Try it out for free with a Headline Script Generator here:   PODCAST EPISODE BONUS: Listen until the end for a heartwarming, hilarious surprise. You are guaranteed to laugh and smile.

Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not).   This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19.   Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too.   A Few Highlights from This Podcast:   - Blog Outpost Group - Single Mommy Tribe Group - How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings - Book: Stay at Home Single Mom: Writing Your Way to Your Happy Ending  - How Kimberlee went from the financial industry to writing screenplays, business plans, blogs, ghostwritten books, and more (and how you can too) - What is the rate you can charge for your writing (and should you do it by hour, by word, by project?) - Tips to get your priorities and strategy clear - The biggest mistake to avoid as a fre

What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy. A Few Highlights from This Podcast: - how to attract, engage, and provide incredible value for your ideal audience members using quizzes  - how making a quiz is way easier than writing a book or other long-form content, but provides valuable insights for you while also helping your audience clarify what they want and need - the psychology behind using a quiz to build your brand and grow your business  - how you can use your audience’s quiz results to craft more impactful copy - platforms to use to make a quiz (Annmarie uses TypeForm and Interact) - where in the customer journey to use a quiz and why   Our Guest AnnMarie Rose is a Brand Impact Strategist who has spent more than 5 years helping hundreds of co

This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.   In this solo episode with just me -- no interview today -- we’ll cover: 1. What is TikTok and just how crazy big is it already?2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours)3. 5 TikTok Tips ...plus 1 bonus advanced tip if you stick until the end! ...and a bonus custom resource to help in your video planning!     So...   1. WHAT IS TIKTOK?   According to TikTok’s website:“TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.”   What do they mean by “short-form video”?60 seconds or less (often just 12 to 15 seconds). How do they “inspire creativity and bring joy”? Here are just a few of the things you can do, at the time of this writing, inside the TikTok app: - overlay a huge selection of songs - add

This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!...   But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses...   And I actually have a great interview with an expert on that coming up in episode 207 with Kimberlee Leonard.   But today for a quick copy tip -- recording as Baby Evren takes a power nap -- I wanted to share what I just learned about recently… How to get paid to write blog articles   ...a great spot that aggregates places willing to pay per blog article or per word in an article that looks really promising.   Step 1: go to https://moneypantry.com   Step 2: in the search bar, type in “Get Paid to Write”   Step 3: When you do that, a few blog articles will show up, but the one that caught my eye is title

Quick copy tip for you today about the uber fun punctuation mark called...the semicolon.   What does it look like? It’s like a colon on the top but a comma on the bottom.    Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won’t do!     WAY #1   To combine two independent clauses (aka sentences that could stand on their own as complete sentences) when their topics are highly related and you want them to sit a bit closer than if separated by periods.   For example…   Sentence 1:  Writing books is fun and effective. Sentence 2:  I plan to write and publish more this year.   Because these two sentences stand on their own and are highly related, I can combine them with a semicolon!   Writing books is fun and effective; I plan to write and publish more this year.   A comma wouldn’t work because they are independent clauses and a period would make them feel too separate.     WAY #2   Use in a list of things that already contain commas for extra clarity. For example

From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially.   Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists) to unlock the psychological code for how to engage effectively with others in social situations (after sometimes having to diffuse sexual tension to keep it platonic) and business relationships.   Now, Dan coaches others, leads intensive retreats in exotic locations, and is a regular host on a radio program!   A Few Highlights from This Podcast:   - Aspergers + trauma + suicidal thoughts - Beyond intention paradigm- Book writing journey- Best tips for writing books - The Game: Penetrating the Secret Society of Pickup Artists- Dan's 2019 bestselling book: Stepping Beyond Intention - How to make today a better day     Our Guest   After receiving a l

Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too!   Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use...   A Few Highlights from This Podcast:   - Background of Kelsey...Pinterest manager...singer/songwriter, positivity coach - Bestselling 2x -- 16+ categories - Tips and tricks for fast writing of your book, even if you have no idea where to start - Things that went wrong with the books - Beyond the book...getting products into stores, selling books and merch at in-person events, speaking on stage - Adult coloring book creation   Kelsey's Books: - Book 1: Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned From Full-Time RVing & Life After Roadschooling - Book 2: A Positively Delighted Coloring

4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.   Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question… “Oxford comma or not?”   ----- PRODUCT SHOUT OUT -----   I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game-changer as a new parent! Lifehack. :)     ----------------------------------------     What is the Oxford Comma anyway? Another name for it is the serial comma. It’s when you put a comma before the and in a list of 3 or more things.   For example, “I love the movies Die Hard [comma] Just Go With It [comma] and Independence Day.”     Should I use it?   Yes. Always.     Why?   The short answer is because it’s more clear. Some argue it’s a stylistic choice and to ‘just be consistent in your usage.’ Okay, fair enough. But, there is no denying that writing with the extra comma is more clear!     Here are 4 examples to c

What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.   A Few Highlights from This Podcast:   - Journey to where Priscilla is now - What is hypnosis? - What is spiritual coaching and how can it help you? - Best tips for writing and publishing your book - Priscilla's first bestselling book of 2019: Self-Esteem Solution: The Breakthrough Plan To Overcome Obstacles, Determine Your Destiny, and Pursue Your Extraordinary Life - Priscilla's second bestselling book of 2019: RISE & Shine: Your Day-By-Day Guidebook To Healthy Self-Esteem   Our Guest Priscilla A. Keresey is a trained professional in hypnosis, spiritual coaching and psychic mediumship readings with clients all over the country and the world including Israel, Russia, and Canada. Since 2002 when she was certified by the National Guild of Hypnotists, Priscilla has been working with her clients as t

Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.   Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon!   Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by influencers in the health and wellness space plus everyday people just like you and me.   Listen to this episode to hear: - more about the Food Heals book and why everyone should check it out (and the new documentary Game Changers produced by Arnold Schwarzenegger, James Cameron, and Jackie Chan) - a few sounds of baby Evren ;) - 5 important lessons learned and insights around writing and self-publishing a bestselling book on Amazon   5 Lessons Learned / Insights:   Here are some good lessons learned about writing a book and self-publishing it with Amazon that I learned (or added to my knowledge data bank!) by working

3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen! This quick copy tip will have your copy popping in under 90 seconds! Full shownotes here.

This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!   Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me!   I’m going to add this in my free Facebook group at copythatpops.com/facebook (for aspiring bestselling authors!).   Head to my insta to see pics from Travis’ event in Las Vegas + book prelaunch party! (I’m at @laptoplaura)   Link outs to episodes with: Ronsley Vaz Travis Chappell Melissa Tucker   Plus: Pat Flynn’s smartpassiveincome.com Sdentrepreneursgroup.com   Head over here to access full show notes.  

Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life.   Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psychology has to influence people.   A Few Highlights from This Podcast:   PART 1   - 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn copythatpops.com/147 - Savvy advice for people on introducing themselves at networking events - A full overview of the 7 principles from Cialdini’s books   Reciprocity Liking Consensus Authority Consistency Scarcity Unity   Plus: - Specific email wording examples to improve compliance with requests - The ‘personalize i’ + ‘ask a question instead of giving a command’ - The ‘does this answer your question?’ closing — so savvy! - Engage the principle of consistency and a

Sell more with stories. As they say, "Words tell. Stories sell."   How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson?   Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effective storytelling and understanding psychology -- to make more profit as a result.   Our guest is Yasmine Khater...she's back!     A Few Highlights from This Podcast:   - Episode 021 found at copythatpops.com/021 is Yasmine's and my first interview! Fun Fact: It's one of my most popular podcast episodes to date! - We met online first and did the podcast interview (linked to above) and then met in person at a digital nomad retreat in Greece in June 2016! - Why Yasmine gave up the digital nomad life and settled back in Singapore - Why Yasmine is transitioning out of the day to day of the 7-figure agency she built in under 2 years to focus on her new ventures - Arct

The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!). Links: • The I.T. Crowd • Laura's instagram @LaptopLaura (for baby pics)   Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]    Click here to access full shownotes

True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects   Answer:   True to both!    But how can you improve on this? There’s a free tool out there that I discovered!   It’s called the  Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.   The URL for it isn’t the easiest to say over a podcast, so I made a short link redirect to it for you…   Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer!     Once there, all you have to do is: 1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title 2. Select the category your business industry falls under 3. Click “Submit for analysis”     And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?   Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?   Well, now you can!   I recently discovered Swiped.co ...   Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples.     How to Use It to Improve Your Copy   Just type in Swiped.co …   And you can browse through examples of marketing copy and images based on…   Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad -