Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects   Answer:   True to both!    But how can you improve on this? There’s a free tool out there that I discovered!   It’s called the  Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.   The URL for it isn’t the easiest to say over a podcast, so I made a short link redirect to it for you…   Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer!     Once there, all you have to do is: 1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title 2. Select the category your business industry falls under 3. Click “Submit for analysis”     And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the