Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no matter what they may be) and get your book published and marketed to the masses.   A Few Highlights from This Podcast:     - Jule's book: Fool Me Twice: Confessions of a Perpetual Internet Dating Neophyte   - Copy That Pops Episodes That Helped Jules with Her Book and Marketing!      - Episode 011 – Why It’s Important to Have a Social Media Strategy with Corinna Essa https://www.copythatpops.com/011      - Episode 012 – How to Set Yourself Apart with Stories with Christoph Trappe https://www.copythatpops.com/012       - Episode 022 – Quick Copy Tip: #StayStrong Edition https://www.copythatpops.com/022       - Episode 043 – The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz [Book Influencer Mini-Series] https://www.copythatpops.com/043       - Episode 064: Overcoming Ent

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients. Nick Usborne is in the Copy That Pops house... Free Guide to conversational copywriting below too!   A Few Highlights from This Podcast:   - Nick grew up in England (now lives in Canada) - Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50 - How Nick got a job writing copy for an ad agency without education or experience. - How do we write for mobile? - What can we learn from print ad copy, direct response marketing, and writing for the web tips? - Does the visual pr

I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019   The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I would have been terrified and likely skipped it in the past].     I asked them both their thoughts about publishing a book as a marketing tool.     Neil is a New York Times Bestselling Author.   Eric, I had heard, is working on a book and considering self-publishing (and I'm sure it will be a smash hit).   So, what were each of their perspectives?   Neil's answer surprised me! But, I think it just comes down to your goals and your plan to achieve them.   Listen to this quick episode and let me know YOUR thoughts and experience on books as a marketing and business growth tool!   xo Laura   PS: Neil and Eric also ran the a

"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence. The problem, however, is that statistics actually support this statement... [watch video below to learn more and hear the rest of the story!]   Globally, 97% of female start-ups fail in the first 5 years -- 2x our male counterparts. Why is this the case? • Women complete 2.6x more unpaid work than men do.  Shopping for food, preparing meals, cleaning, washing clothes, collecting water, looking after children, family members, and those with disabilities -- this unpaid work falls mostly on women. (Source: United Nations & Newsweek, 2018) • Women are less likely to get funding. Just 2.2% of all venture capital in the U.S. goes to companies founded solely by women. Companies with all-male founders receive funding after their first-round close to 35% of the time, but this is less than 2% for companies with female fo

  Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!   Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too!    A Few Highlights from This Podcast:    Bestselling Author Wall of Fame How Valerie and I met at Social Media Marketing World 2018 on the live stage- How is “thinking like an architect” helpful in marketing and business? Valerie's connection with Pat Flynn of Smart Passive Income Why work-life balance important (and different for everyone) What’s working right now in social media and marketing….in terms of copy? What’s working right now in social media and marketing….in terms of visual images, videos, etc.? How to increase your impact, influence, and success online in a noisy world? Best post types that get the most engagement from people on social media. Canva.com Valerie

Dominatrix + copy tips? Yes!   Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.   So many times people ask, “What’s the best word to use here?" Or, "How can I improve my copy?”   These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your copy shouldn’t sound like anyone else. It should sound like you.   But if you don’t feel confident to step up as you, purely, in your writing -- this is impossible and people will sense it.    You won’t attract all the right people that you could!   My guest Dana Pharant knows ALL about standing out and being unique.   Her personal brand of the Inner Dominatrix pushes people out of their comfort zone, challenges their preconceived notions, and has them stepping into a fierce determination to rock their Bold, Sexy Fun-Filled Lives!     A Few Highlights from This Podcast:     - How we met, in my free Facebook group for ne

At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more.         5 Turbo Copywriting Hacks   "the right way” "the laws of ___” or “The X number of laws for ___” turbo “it simply works!” instead of “demo,” say “personalized webinar”   These five items are fast and easy to start using right away to improve your copy. Try them out in headlines, blog article titles, video titles, email subject lines, landing pages, Facebook ads, and more!   Then, let me know what works for you! I'm @LaptopLaura on the social channels!     Links   Marketing School Podcast     THE BEST (FREE) BOOK WRITING RESOURCES   Head over to CopyThatPops.com/free Where you can get access to some new free training.   An hour-long workshop I call the “Book Profit Blueprint” Email training mat

Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted! CopyThatPops.com/kelsey will take you there to see it!   Link Outs: • CopyThatPops.com/128 - Lego Method to Write Your Book Without Stress • Kelsey's book live on Amazon now   About Kelsey: Kelsey Henry from Positively Delighted is a singer/songwriter, positivity coach, coloring page creator, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17. She is a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun! You can find her traveling the country and running her business on the road from her converted glamper CR-V. She loves smiling and is always trying to make her inner roadschooled kid proud.   Advice for other auth

Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more!    That's what in store for you in this episode with the incredible Chris Cumby!   A few podcast episode highlights:   Chris lives in the Emerald Coast of Florida but is from Toronto Advice for people going through big changes or big moves What is “The Hero Within”? Good advice: Have a Coach Brendan Bouchard Abundance by Peter Diamandis Bold by Peter Diamandis Visioneer: The Peter Diamandis Story - Nick Nanton - SpaceX What is the root of the word “selling”? P.O.S.E. to Close Story Brand by Donald Miller Tips from how Chris closed million dollar deals How to play the game every day to win in business The story of the two wolves and how that applies to our psychology of all we do. 6 Powerful Questions to ask yourself… Who am I? What do I want? Why do I want it? What feeling will I feel when I get it? Why do I want that feeling? Why is that feeling missi

How can you craft a talk, deliver dynamically, and book a spot on the TED stage? If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando’s co-organizer Thomas Waterman! Psychology, Leadership, Vision, Purpose-Driven, TED Talks… …these are a few of the keywords from the notes I took during the conversation with today’s guest who is similar to me in that he loves interacting with people, studying psychology, and finding ways to help the audience he serves.  A few podcast episode highlights: – Hello from San Diego Startup Week (at the San Diego Convention Center) – P.S.T. Method (my method for helping new authors go from “no idea and overwhelm” to “awesome, detailed outline) – Johanna Walker on Episode 180 – more advice about speaking on stage! – How to win an election (the psychology of winning!) – Why is for-profit business actually able to help more people than nonprofits, when done right and with purpose? – The differences betwe

Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their stories and tell them in an impactful way.   We talk about: - How did Johanna get into speaking? (Hint: She used to be super shy and thought “men are smart and women are not...I am a female, so I must not have anything of value to say”) - Is it possible to learn to have presence and charisma on stage? - Johanna's experience studying abroad in Italy. - Tips for getting speaking engagements - Why you need to let YOURSELF know you are a speaker - Discovered she needed to speak for all women...and all people...to liberate all of us. - What's your "genie gem"? - Ignite Your Speaking Power (mini-training) free! JohannaWalker.com/copythatpops   Our Guest     Johanna Walker is the fear-blasting, storytelling maven for coaches, consultants, leaders, and change-makers. She’s the founder of Women Who Sp

My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas who hit #1 bestseller in 11 categories and #1 hot new release in 14 categories in the U.S. plus #1 in 2 categories in Mexico with her new book!       BOOK THAT POPS Podcast?   I’ve gotten feedback from some listeners of the show that they’d love a “book only focused” podcast, so I do have the idea to make a Book That Pops podcast JUST about writing, self-publishing, launching, and leveraging bestselling books!   It’s what I teach in my Bestselling Book Accelerator...and I love the idea of sharing some of the lessons learned from there in podcast form.   Would you listen? Let me know!     THE BEST (FREE) BOOK WRITING RESOURCES   If you can’t bear to wait until I can produce another show (and with being pregnant now, I may not get to it as fast as I’d like!), I can share a new resource with you all that is free...   Head over to CopyThatPops.com/free Where yo

Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!   Read (and watch) below for the 9 spots to look for proof you got bestseller...SEE it in action the day that my private client Mark Wills went live with his book!     9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the video!]     In last week’s episode I revealed my big SECRET...which, if you missed it, is that I am pregnant! Due September 20th. My husband and I do know the gender at this point, but we are keeping that a secret until after the baby shower. I do not want a pink or blue explosion of gender-stereotypical decor and gifts.   Also, if we have a girl, her name will be gender-neutral or something often used for boys. So, her name will not be anything like Laura, Michelle, Ashley, Monica, or the like.   Fun fact. ;)   As I shared in episode 177 about being pregnant, super sick and tired all the time, and needing to cut back on things to get more efficient in my business, I men

Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.   #1: Big Big Announcement: I’m preggo! I actually found out that I was pregnant in mid-January. Thank god I had just gotten my new podcast audio editor and shownotes person up and running with a great system, or this show would have stopped in its tracks!   My first trimester was miserable.   I never threw up, but I felt like I had 2 solid months of mild food poisoning. Not so bad that I had to barf, but bad enough that I couldn’t get much done each day.   I’d sleep 10-12 hours a night (getting up to pee 3-4 times), have just a couple of hours to work on helping my book writing and bestseller launch clients before the nausea hit me like a ton of bricks and send me running back to bed for a 3 hour nap or just general day-long unproductive malaise.   My respect for all mothers has skyrocketed.     Now, I’m in the second trimester and feeling a lot better. I’m not 100% back to my ol

Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on how you can do that!   We talk about: - Why Lisbon & how many languages?! - Entrepreneurial journey - How she helps clients today: 3 step process - Speaking first model - Why writing a book matters to grow your thought leadership - Public speaking fear & 3-month walkthrough - Constant support for public speaking - Helping people figure out their big idea and making sure it's present in all elements - Research your idea - Self-published vs. Publisher - Writing your book, better teacher? - Storyteller on stage - Thought leadership & why it's powerful   Get Daria's Book & Contact her! - Daria's Book: Social Media for Artists and Creatives: How to Build a Supporting Community, Manage Your Time and Sell Your Creative Work Online - Want to learn more about Daria's work? There are even free masterclasses that you can join! Th

Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive into these great questions and answers with our guest today!   We talk about: - Where to start in profiling: with yourself - Tips for profiling others - How to apply those tips to better communicate in person - Can we apply profiling tips from photos to better improve our written communication with people? - Tips to read faces - Profiling Britain's Royalty - Bestselling Author of TWO books - How to profile the perfectionist - How can we apply profiling to increase sales and improve customer loyalty?   Get Alan Stevens' Books & Courses - The Face - How to get your ideal careers to match your personality - Game Changers: Entrepreneurs Leading Change - Online Course: Harness the Power of Reading People to Persuade and Influence Outcomes   Our Guest   Alan Stevens is an International Profile an

The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.” I agree 1000%. People often ask me How long should my book be? How long should my blog article be? How long should the email be? How long should my bio be? As long as it takes to deliver value to the intended reader or audience but, the shorter you can do that, the better. "I would have written you a shorter letter if I had more time." It’s been attributed to: Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, and so much more.  But, it does lend evidence to the fact that writing both well and briefly is harder. Great writing and editing is the cutting away of the unnecessary. The more you do it, the better you’ll get at writing succinctly and well. It really is a practice makes perfect sort of thing. So, if you don’t feel like a strong writer right now, all hope is NOT lost. It’s not a gift one is born with. It is

CONTEST GIVEAWAY Love Handle These smartphone grips that you stick on the back of your phone to better be able to hold it.   18 to give away, in colors of: Light blue Red Rainbow Black Pink Rose gold To participate visit -> www.copythatpops.com/173

Another quick tip episode for you today...I’ll keep it pithy and productive for you!   You never know when one introduction can lead to great things!    Writing introductions are important for many cases: Introducing guests on your own podcast Introducing guest speakers at a local meetup, an online live stream, or a stage where you may have another expert on with you Helping podcast hosts or emcees to properly introduce you to the audience Introducing yourself in-person, on interviews, or even in writing inside a blog or your book & so much more!   Introduction Tips   1. Proper Preparation I’m not one to completely wing something new when I want to do a good job. Luckily, the Director of Events for SMMW Phil Mershon ran an incredibly helpful online training for we who would be Track Leader emcees!   He shared two resources that really helped inspire my own preparation, which were:   How to Be a Good Master of Ceremonies  How to be a great MC - Emcee - Master of Ceremonies #1 "Secrets to a Great Introdu

Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!   Pride   I have reached 100,000   Shame   Part of me feels shame at the number. My friends have done that within the first month, 3 months or 1 year. It took me 3 years. So much wrong with thinking less of myself, my show, my accomplishment because of comparing myself to others.   Gratitude   It’s over 6-digits, baby!   I’m grateful to you for listening. For sharing with your friends. I’m grateful to my two team members helping me bring this show to you each week: Joao Zurzica in Lisbon, Portugal and Tiffany Petersen (no relation!) in Wisconsin. I’m grateful for my past team members who helped me along the way like Leslie in Texas, Lauren & Tom in Thailand (originally from New Jersey). I’m grateful for Tom again who sings the music I use for my intro and outro. Tom Camp, he’s amazing! I’m grateful for biz buddies and fellow podcasters who have supported and encouraged me for as long as I can remember like Me