Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Does copy, psychology, and… photography …really overlap??? Spoiler Alert: YES! Special guest Jason Malouin shares how to capture the visual communication of an experience in a photo and how that relates to your copy and more. We all care about better communication and this episode is packed with unique insights you won’t hear anywhere else. We talk about: – Podcast episode 135: With We Are Podcast conference organizer Ronsley Vaz “Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz” – How and why Jason got started in photography – Elegant Tension – Micro-direction in photography – The process of making things more 3D – The analogy of a wave – What we can learn about communication from Caesar Milan – The Dog Whisperer – Communication through portrait photography – The disaster during my speaking session at We Are Podcast – Why Laura ran away from public speaking for so many years (and how you can too!) – Pat Flynn, Jordan Harbinger, Dave Jackson, and other podcasters shouted out – Convincing Ja

Did you know there was a holistic way to hustle? With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business by listening to our biological self.   We talk about: - Tips for speaking on stage and converting fans with an ‘old-fashioned tried and true’ tip - A high performer in business...has run and/or spoken at thousands of events - Journey of biz and meditation - Quieting the noise and how meditation helps you know what to do next - Holistic, not hustle - Seasonal hustle - Women’s Podcast Network with Meditation for Women Podcast as the first one out. More {secrets!!!} to come! - Food Heals vegan retreat in Italy - How to shield from toxic people - How to Launch Your Brand Online: Create a Community of Loyal Customers in 10 Simple Steps (Biz Women Rock Official Guides)   Biz Women Rock  - Biz Women Rock Group   Our Guest Katie Krimitsos is a mom, wife, adventurer, podcaster, business coach and strategist, seeker and change maker.  

Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree. Well, that’s the goal of today’s quick tip episode!   Visualization and Mirror neurons are legit.   1. Visualization More and more elite athletes and their coaches are tapping into Sports Psychology and harnessing the power of visualizing success on the track, on the field, or in the ring. Imagining a positive outcome and all the scenarios that could arise help athletes perform better when the time does come to compete.   Inside our brains, it feels the same to see something and imagine seeing it!   2. Mirror Neurons  In the early 1980’s researchers, while studying primates, found that neurons in the brains of macaque monkeys fired not only when they themselves reached for a banana but also when the watched another monkey reach for a banana.  Those are mirror neurons at work.  We are wired to imagine things in our mind. And we even feel what others are feeling a

Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!   Confirmation Bias Defined Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm our beliefs.   Confirmation Bias Applied to Writing Because we tend to look for evidence to support what we already believe, a tactic you could employ in your writing...in emails or landing pages or blogs or long social media posts… could be to do the following: Start off with a statistic or a quote from a reputable source that supports what you will be talking about or selling Expand on your topic and give examples and case studies that are reinforced by the statistic. Conclude with a call to action that makes complete sense now that someone has(1) formed a belief and (2) be given stories and examples that reinforce

"Interviewing is like a date." Do you agree or disagree? This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more details. Tune in to hear tips for getting never-before-heard stories and top interviews out of people by the questions you ask. This advice is relevant beyond podcast hosting too! Think how you can put it to work in networking situations, improving your copy, and Facebook live streaming! :) On this podcast, we talk about: - Get the research for speaking gigs DONE FOR YOU by Davide Di Giorgio and me! CopyThatPops.com/MoreSpeakingGigs - How Eric planned to make a podcast for 10 years and finally did - Unstructured Podcast -- launched 2018 - What inspired Eric to start his interview show - Advice to get booked on more podcasts (how to melt the host’s heart!) - The intense prep that Eric does to be ready for a great host interview - How to make a guest look great - Eric wrote books since 2003! [Wh

Learn the REAL secret about getting more speaking gigs! Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting news and offer! You won't want to miss this offer! We talk about: - The magic of being on stage in front of people - Transition from teacher to becoming a speaker coach - One tip for dreamers who would love doing a TED talk - The REAL secret to getting more speaking gigs - The Research behind securing a speaking gig -Why we created the Speaker’s Secret Gig List!   What you need to know about Speaker's Secret Gig List: First 50 people in Feb Special pricing of just $27/month Full all access to all future training up our sleeve We really want to overdeliver for our Founding Member VIPers!   Get Access Now! - The Speaker's Secret Gig List   Our Guest Davide Di Giorgio is an international bestselling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world’s leading spea

THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book. Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and today, she is Hypnotherapist and Coach who hosts the popular Permission to Leap Podcast and wrote a bestselling book with over 115 reviews called Permission to Leap: The Six-Phase Journey to Bring Your Vision to Life. You may have seen her on the TODAY Show or Forbes! She has many tips and insights you'll want to hear.    We talk about: - Abroad adventure, watching TV shows to learn Italian - Shutting down her fashion business - Hypnosis therapy and the path to getting started - Rapid Transformational Therapy: Brains are like computers running old apps  - A clear message to write a book - Off to Seattle to write a book, wrote it in 3 weeks - How do you eat an elephant? Baby steps to writing a book - Advice around promoting your book: street team and reviews - Put exercises in the book and other re

Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle.  Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode you don't want to miss. We talk about: - Photoshoots with alpacas and llamas - Embrace failures and how it helps you psychologically - Advice to people who want to write a book but afraid of putting themselves out there - Advice to people on the formatting and the story behind it - Scrivener and content editor: Get it for Mac or PC - Top tips for marketing your self-published book - Picking categories for your book - ABSR: Amazon Best Seller Rank - Amazon Marketing Services - Watch Zoom video of our conversation   Get her books! - The Amy Binegar-Kimmes-Lyle Book of Failures: A funny memoir of missteps, inadequacies and faux pas - We're All A Mess, It's OK: A collection of funny essays and one-liners about the struggles of everyday life Our Guest Amy cares all about your failures and not af

Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up. She has 25 years of building and growing businesses, as well as, her own podcast Thought leaders Business Lab Podcast. If you're a thought leader or an inspiring one ready to play a bigger game and make more money, this interview is a must listen. We talk about: - How she got started in entrepreneurship at a young age - A seven-figure business built by late 20s (Dancewear) - Lessons learned, that only improve business mindset - Where she is today and the journey to get there - Power of a niche - Coaching around positioning (9 Principles) - Books are so powerful for positioning and branding - Two things to combat reading blocks: Ocean and Brian FM app - Biggest takeaway: Fear of showing up Free Download! - The Thought Leaders Positioning Checklist: Move from unknown to ‘in-demand’ and attract more clients and charge higher fees with these 5 points.  Our Guest She helps people become the go-to authority

What are the benefits of Podcasting at a personal and business level? First, a little information… A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he was doing a research project that focuses on Podcasting and the benefits it can have on both a personal and business level. So, I recorded my answers to his 14 questions right after I got home from vacation with my husband in New Zealand in November 2018 and sent them back to him. I believe what I said can help not just Miles and whoever he shares his project with, but all of you who are thinking about podcasting. I am sharing this with you now because in 2019 I want to do more ‘repurposing’ of content. Where I create something valuable and share it in more than one places and in more than one form. In my own journey, I started this podcast before writing books, but that is just one way to do it. If you already have a book or book plan, why not use your content for BOTH? If you have a course, why not tu

“All big changes come from the tiny leaps you take every day!”  This is the passion of your guest today. It is the concept that led him to start a podcast with 300+ episodes and growing, as well as publish a book - COMING OUT TODAY!  Simple personal development strategies, day to day changes, habits, and business growth is the concept that surrounds our guest interview today!    We talk about: - Our crazy business connection - Podcast lover? His story on starting a podcast after loving them himself - Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want -- in audio, ebook or physical form - Psychology of how you craft your podcast and book - Taking leaps in Tiny Leaps, Big Changes Podcast - The research behind Tiny Leaps, Big Changes Podcast - Scripted or casual talk on Podcasts? - Being open and honest while on a Podcast platform - Meditation podcast - How to apply Psychology to your marketing - Gregg's biggest tip on finding your consumer - His aweso

Quick copy and business leadership tip for you today...plus a behind-the-scenes recording! First, the Backstory… Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San Diego for coffee to get to know each other and be open to collaborations. I called it “Connecting SD.” There was never any firm agenda, though the times we had 10 or more people come, I did have to add in more structure so everyone could get to know one another! The idea was simple: connection I love living in San Diego and there are so many biz-minded people here, so why not do a better job connecting with them? Plus, I wanted to step up more as a leader, so I thought that starting my own group would be a great idea! And it has been. Some of the bestselling author clients you have heard on the podcast this past year have come from that group. • I never sold. • I never pitched. • I never pushed. I just got to know people and they got to know me. They saw me as a leader and witnessed my consistentl

Positioning yourself in your niche as an expert...how can we do that best? My lead domino is with a book. But, our guest today loves social media most of all! And she told me before we officially started recording: “Linkedin is a gold mine for copywriters because it’s all about the copy!” You don’t have to be a pro copywriter to leverage it though...you just have to listen to this podcast! 

Popping in with you this week just to: Wish you a happy start to 2019 (done and done!) Share a win from 2018 (and invite you to share with me too) Share plans for 2019 (and invite you to share your feedback with me also)   1: Happy New Year, my copy poppers!   Okay, so, we already got item #1 complete. Hope 2019 is the best year ever for you!   Now let’s talk about #2!   2: Share my wins from 2018 (and invite you to share with me too)   My New Year’s Eve was fabulous. I got together with some of my neighbors and friends. 6 of us were entrepreneurs and 2 were not, but are significant others of us crazy biz peeps (1 of which is my husband Devin).       Just before the clock struck midnight, we 8 stood around the fire (in our neighbor’s outdoor fire pit), drank adult beverages, and shared one of our favorite moments or wins from the past year.   What did I share?   Well, for me, I’ve run away from public speaking nearly my entire life. I remember distinctly a few instances from my childhood where I had to pres

If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you! Artist, podcaster, and children's book author Angela Ferrari reveals her tried and true tactics to sell more books, build a tribe of raving fans (including both young kids and parents), and grow her business network. A Few Highlights and Mentions:- How Angela got into storytelling for kids - How to write a story that connects with kids and adults - Make your message more clear, simple, and impactful! - Does Angela still think you should publish on Kindle if you do a children's book? - She Podcasts group on Facebook - How to use podcast marketing, live events, and collaboration to grow whatever you are working on! Notes from Angela: - Podcast Marketing: I launched my children's story podcast in tandem with releasing my first three books. I wanted to get my name out there as a storyteller and promote my books. Podcasting has been a great way to get the word out because I am g

What can a mindset coach to professional athletes teach us about business? Turns out...a lot! Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and self-publishing work in our favor as we become more powerful communicators and the leaders we aspire to be in our fields. A Few Highlights and Mentions:- Build Your Network podcast with Travis Chappell in Episode 121 - How Bhrett struggled in baseball - From a business major on the path to becoming a lawyer to becoming a clinical psychologist - Why do medical professionals wear white coats? (Hint: signs of authority and presence) - Why Bhrett decided to write a book. - Champ vs. Chump - Fascinating stories from Bhrett's podcast. - How do you communicate authority without coming off like a jerk? - What is the key to happiness? Maslow’s Hierarchy of Needs? Nah...all humans just need these three things (accomplishment, stability, social acceptance) - Winning the 101st wrestling competition (great

Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. How? Stories! Our guest Jeremy Enns, a story addict and a podcast-aholic, breaks down tangible advice for more connection, influence, and growth by utilizing stories. A Few Highlights and Mentions:– Laura’s “Print Your Own Shirt” story about growing up in Orange County under the oppression of the Senior Princesses + lessons learned about life and business – We all have been a “Senior Princess,” “Senior Queen,” and an “Invisible” — what can we learn from this? – [8:30] Meet our guest, Jeremy Enns! – When did Jeremy get interested in audio? – What Hollywood Can Teach Us About Podcasting: A Star Wars Story – How our guest Jeremy is a story addict and a podcast-aholic – Advice to craft stories to get more engagement on all that you write and create. – Hole in My Life book — what the author learned in jail about stories that are compelling – How to improve your websi

Hellllo and welcome! Today is a quick copy tip episode for you!   Quick shout out to Melina Palmer of the Brainy Business podcast. She was in San Diego from Seattle last week and I happened to be downtown for Pat Flynn’s surprise birthday party and a staycation at the Hyatt (while my husband had a conference), so we met up for coffee and nerded out on podcast, book writing, and using psychological and behavioral economics for pricing your products and services...and how to name things too!   Check out her podcast if you want more about applying behavioral economics to your business!   For today, I want to give you a quick copy tip (and free tool) to help you figure out what your audience actually wants so you can use it in your writing or in your naming of things...like books, podcasts, blogs, keywords to search for paid ads, SEO, and more. OKAY, SO HERE’S THAT QUICK TIP FOR YOU   I learned this from Jared Warner, who is on my Wall of Fame as bestselling book success story #17! He’s a marketing guy and taug

Forbes called her the “50 Million Dollar Woman.” She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, random anomalies, and people-watching in places and atmospheres that make her uncomfortable. A Few Highlights and Mentions: – Success Hangover: Ignite your next act. Screw your status quo. Feel alive again. Kelsey’s new book! – Kelsey’s unique way she introduced herself (amazing psychology and copy tips embedded in her answer!) – Link to the Forbes article that called Kelsey the $50M Woman – Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brene Brown – A story of Kelsey’s strong head game, gone too far – Shout out to Sally Hogshead – Winning global awards, then feeling like total crap…what make Kelsey able to navigate these high highs and low lows of business? – Kelsey’s podcast Future Proofing – How do we break out of a stalled place to become successful again? – SuccessHangover.com – Kelsey’s dark times fighting cancer and hating where she was type

Success compounds. Do you have the right mindset to achieve all you wish to in your life and business? From the 13 success principles of Napoleon Hill, to compound interest, to writing a monumental bestselling book, today's episode is jam-packed. Get ready to take notes!   A Few Highlights and Mentions: - Think and Grow Rich was the book that changed James Whittaker father’s life [3:55] - James' belief that you have to be truly motivated in order to excel in life [6:24] - Brian Tracy, Tony Robbins, and Jim Rohn were early influences for James [9:47] - Success comes from simple and consistent action. [11:05] - Why James shied away from becoming a writer because of the fear of not making enough to achieve financial freedom (and what he pursued for many years instead) [17:46] - How he managed a team of 30 Financial Advisors in Australia but always knew that there was something different for him - Self-help books and 'gurus' sell 'secrets' around the belief that 'something that is missing.' But James explains how