Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite. He had to overcome being raised by a heroin-addicted mother who used her welfare checks to get her next fix (instead of food for Jimmy and his two younger siblings), a biological father with Paranoid Schizophrenia, abuse, homelessness, violence, and a long list of other obstacles to get to where he is today.  His tell-all book is live now: CopyThatPops.com/Jimmy Despite it all, Jimmy Colson never gave up and wants others going through tough times to know there is a way out of the dark depths. Today, a successful business owner who loves to give back and make a positive difference, Jimmy found the process of writing his story cathartic and sees it as the start of more speaking, interviews, and reaching even more people. A Few Highlights and Mentions: - When did Jimmy first think about writing this book?  - Advice to others contemplating writing their story and sharing it with the world. - W

I need your advice for how to name and classify something! A book publishing company? Help! :) Plus, on this quick episode, I'm giving you a sneak peek into a big book release coming up that I am running on November 26, 2018 - Cyber Monday. This is both the 2-year anniversary of my first book (Copywriting for Podcasters) CopyThatPops.com/book that truly changed my life and business AND the birthday of my client and author. Jimmy Colson, new author of From the Depths: A Journey from Addiction, Abuse, and Homelessness to Positively Impacting the World. It will be live in a couple weeks and will be available on Amazon at CopyThatPops.com/jimmy after launch. Book Summary:The story of one man’s quest to discover a life of purpose and meaning out of the darkness of drug addiction, abuse, crime, and living on the streets. Now a successful entrepreneur with goals for massive impact, Jimmy Colson is one of the most relatable people you’ll ever meet and has the wisdom of a thousand thieves. The book is for anyone who

$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal: • how to make a lot of money from podcasts as a host and as a guest • how to grow your audience for your brand and business • the exact steps to take to find ideal shows to pitch yourself to be on It's all about understanding the psychology of what the host wants. A Few Highlights and Mentions:- Where in the world did I record this intro and outro? [Hint: "Puzzling World" in the Southern Hemisphere where Lord of the Rings was famously filmed all around!] - Larry dreams about living in New Zealand (...but I have not seen a Banana Tree yet) :-P - Rob Walch on Copy That Pops: Episode 127: Insider Writing & Growth Tips for Podcasters from a Podcast Pro Rob Walch - Kelly's idea to ask for $8 or $9 / month on Patreon to quickly monetize a podcast - Chat bot usage to grow your podcast - Are CPMs the only want to make money from podcasts? - How to make $2

What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing? If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you. Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you’ll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it! A Few Highlights: Advice for people on introducing themselves at networking events A full overview of the 7 principles from Cialdini's books Reciprocity Liking Consensus Authority Consistency Scarcity Unity Specific email wording examples to improve compliance with requests The 'personalize i' + 'ask a question instead of giving a command' The 'does this answer your question?' closing -- so savvy! Engage the principle of consistency and ask instead of tell

Where do podcasts, books, and smart media exposure intersect? Find out today! We sit down with Jessica Rhodes, founder of Interview Connections, the largest and most successful guest booking agency for podcasters and guest experts in the United States. They've booked thousands of interviews since their founding in 2013 and have booked interviews for some of iTunes’ most successful podcasts. Learn how to 'rock the mic' from both sides and use podcast interviews as a tool to amplify your book's success too. A few highlights: Why did Jessica write a book? Tips for book writing/organizing/repurposing Did a book help Jessica to get more podcasts and speaking gigs? What other benefits can you find you get from your book? Before and during your book launch...how can you leverage podcasts. Do you need to plan in advance? Best tips for authors who want to book more podcast interviews How to do a "Podcast Book Tour" Pitching yourself without sounding like a pitchfest...how to add VALUE to the AUDIENCE How Jessica got

9 days in Lisbon, Portugal to speak at the DNX festival...all boiled down fast into... • 1 Psychological Take-Away for entrepreneurs, whether digital nomads or not • 1 Fast Copywriting Challenge for you to do (hint: embrace your weird!)   PS: Sorry for the airport noise! :-P I really was in Newark airport when I recorded this for you!   LEARN MORE: • http://CopyThatPops.com   ENGAGE WITH ME: • http://Facebook.com/laurap23 (personal FB account) • http://Facebook.com/laptoplaura (business FB account) • http://CopyThatPops.com/facebook (free Facebook community!)   READ MORE: • Shownotes for this episode on 1 Psychology Take-away + 1 Quick Copy Writing Challenge for You [Lisbon - Newark - San Diego Airport Voice Memo]

4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to improve your mindset, writing, and more! Tune in to learn about: Dnxfestival.com   https://www.copythatpops.com/anita Laura’s personal Facebook page: facebook.com/laurap23 Steve Siebold - How Rich People Think What should you NOT throw money at to ‘solve’ in your business 80/20 Principle “If you confuse, you lose!” You never know better than your ideal client, so ask them the important questions to better understand their pain points and what they want solved. Use their language! Why did I create this show Copy That Pops with a focus on psychology and the written word for business! Make sure you deliver on the marketing copy you put out there Business 101 lessons! When was Mia first interested in psychology “Why do bad people get good things and wealth?” How this question of a young Mia pushed her to really question things and better understand psychology and succe

It's sad, but true. People are out there to make money off or YOUR hard work. First it starts in the adult industry, then it moves to movie studios and music, now it's here to affect us as digital entrepreneurs. And it's not a matter of "if," but "when." This quick tip episode will give you the next best step to learn how to protect your copy, your courses, your hard work!  Tune in to learn about: • Inner Circle sneak peek with 10-country bestseller Davide Di Giorgio: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek] • Jess Lindgren on Episode 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren • Set up a Google Alert for your name and business name to monitor anytime your info pops up online • Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker in Episode 113 • Why do you want to register a copyright for our stuff? Books, courses, landing pag

Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) gatekeepers for access to amazing people and opportunities. Spoiler alert: You need to apply psychology, a bit of common sense, and lots of attention to detail! Jess Lindgren reveals all. This is a great quick episode you can't miss!   Want to see more? Shownotes for 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren

Making connections and marketing your best self on stage! Sounds like a great plan right? You are about to hear THE conversation to take you to the next level on stage and on brand!  A few exciting highlights include: - How can you leverage your expertise to gain speaking gigs? - Find out what an educational budget is?? - Where are great places to speak?! -Find out how you identify yourself when booking an event? Are you a podcaster? A speaker? An author?! -Learn the best ways to market yourself as a great speaker - When should you send a signed copy of your book to event planners? Hint: When you want to get booked! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Guest: Davide Di Giorgio is a best-selling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world’s leading speaking experts

Time for Part 2 of my practice session! Let’s talk about CULTure and gaining fans. Don’t worry about the term “Cult” because our conversation is about connections, psychology and growing your brand. A few exciting highlights include: Podcast Movement 2018 Episode 105 with Kwame Christian In-group Bias Allison Melody of Food Heals Podcast Tee Public My Power Point for this presentation! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)     Read More: Shownotes for 140: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 2) - Building a 'Cult'ure of Raving Fans

I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we can experience, and how to incorporate mystery into your writing! How can Albert Einstein help you with your podcast, blog, book, or business? Listen and find out! Check out my PowerPoint for this talk! A few exciting highlights include: Podcast Movement 2018 Episode 105 with Kwame Christian Episode 135 with Ronsley Vaz Episode 091 with Ryan Stewman Allison Melody of Food Heals Podcast Meghan Alonso Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com) Find More in the Shownotes: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 1) - Persuasive Language

From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a book and tips to apply psychology for effective and authentic marketing for your business online. A few exciting highlights include:- Find out what led Eli to John’s Hopkins University! - Learn how Eli went from ultrasounds to NASA! - What is the “Service First” playbook?! - What does it mean to be “service first” in marketing and promoting your expertise? - Find out why you shouldn’t be afraid to give away your expertise! - Learn how to set yourself up as the expert! - Should you give away some secrets to grow your business and increase your clientele? (Hint: Yes!) - Find out when you should write a book! (Hint: Now) - Learn how Eli found me and joined my bestselling book writing program (it's a lesson for us all to share and never quit) - Where Eli is traveling to next to talk about her bestseller? - What benefits has

A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey! Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program Manager delivering a multi-billion dollar platform for PlayStation to help her clients level up. She is also now the author of Beyond Blending In: An Immigrant's Guide To Overcoming Cultural Bonds For A Life Of Authenticity and Abundance is our special guest today! Find book HERE! A few exciting highlights include:- Jess Lindgren from GalFriday612 will be on an upcoming podcast dishing how to pitch pro podcasters and business leaders! (We recorded it in the plane home from Podcast Movement) - Shout out to friend and client Jana Bresenden - $8.4 Billion dollars in revenue!?! Hear how Wendy helped PlayStation in her former career. - Where in the world is Wendy talking to us from? (Hint: It's tropical!) - How can worldtimebuddy.com help you navigate time zones when working remotely? - Wendy recommends

Want the recipe to improve your copy and position yourself on the leaderboard in your industry?? My interview this week is a fast-paced, incredible conversation on marketing, branding, and how you can take your business and expertise to the next level with a truly incredible guest. A few exciting highlights include:- What we can all learn from rapper Master P - Marketing and Branding 101 tips from a massively successful marketing and business guru - On a scale of 1 to 10, what number do you need to be to teach through your copy, videos, courses, books, etc? - Lessons on better writing learned from rapping for 10 years on the road - Nerd for copywriting! How did Greg become such a super writing pro? - How to move up in leadership through expert copy - Ways to slap people in the face with your ideas and grab attention you deserve - The 3 Ways to Create a 'unique mechanism' like Greg's "Ambitious A.C.T.I.O.N. Plan" - How to create your own language that connects your tribe to you - How a framework makes business

Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check! Today we dive into psychology, leadership, and audio books?! YES! You will hear from an expert in all 3 areas who delivers content for 2 podcasts, is a bestselling author, a TEDx speaker, and the event organizer for the Souther Hemisphere's first podcasting conference! A few exciting highlights include:- It’s time for Podcast Movement 2018! Hope to see you there! - Why you should write a book if you want to be seen as a leader! - Should you make an audio book too? - How can you define your own success? [Hint: it will actually help you with your brand, business, and future!] - Where will I be traveling to this Fall to speak at Ronsley's event?! (Hint: I’ve never been to this place and it's far, far away from San Diego) - Learn how to transfer ideas from the classroom to your business - 17:08: The story of why Ronsley decided to write a book. - 19:00: Has writing a book been more than wort

Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of productivity, with tips on goal setting, book writing, podcasting, and so much more! A few exciting highlights include:- Podcast Movement is almost here! - Should you wait until your brand is 100% on point before launching? - What is one GREAT question to ask to make important decisions? (Clarity vs. Confusion) - How to balance the 'fear of disappointing others' - Gain some incredible tips on productivity broken down by day, week, month and quarters! - Learn some great tips on being productive and building your brand! - Find out some of Amanda's favorite tools to use online! - Gain some tips on setting goals and working on them! - Get some advice about considering focusing on one gender, all genders and/or everyone?! - Hear about Megan Minns and Asanahq and why $97 just isn’t enough! - Should you 'kill' your news feed? (Hint: yes) - Practice a 12 week year! What? Yes!!   Tak

  The psychology of improving your email marketing and how it can help sell your books, courses, products, and services... --- Happy 4th of July AND Happy Podcast Movement month!! Speaking of Podcast Movement, I met today’s guest at last year’s Podcast Movement! He is an expert in email marketing and how to upgrade your email list, why you should (hint: you definitely should!), and how to improve your business and content! We dig into the psychology of improving your email marketing and how it can help sell your books and content! A few exciting highlights include:- Find out why entrepreneurs SHOULD grow their email list! - Learn the best tips for email subject lines! - Tips on how to avoid spam folders! - Learn how to separate yourself as a successful business or content creator from other businesses! - Learn how to improve your click ratings! - What are good open rates? What are good click rates? - Find out why open rates should be a metric and not a goal! - Find out why you should be testing subject lines

Learn how YOU can have a podcast and bestselling book if you want to with your business! We talk tips, techniques, and tools to guide you to the first step of simplifying a podcast and writing a nonfiction book that helps you get instant credibility, more speaking gigs, and more! A few exciting highlights include:- How Larry got in trouble with the law (we start out ENTERTAINING from the get go!) - Tips around launching a bestselling book! - Random rumblings and stories from Larry! - Hear the story of “Theft under 20” - Find out what you can learn from voice acting classes and transfer to your business! - Landscape Podcast anyone?? - “Accidentally the Whole Tip” podcast - Find out who Larry would LOVE to interview! Hint: He’s already been a guest on Copy That Pops! - Hear how writing a book can instantly change the way you are ranked on the level of expertise! - Can you guess how many Black Belts Larry holds??! Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you

Are you ready to write that book yet?! Today you get to hear from someone that has gone through the process and rocked my mastermind group...even though he never thought he could be an author. Learn tricks and tips (and hear a secret hello from my dog Tuck) from a marketing specialist who is now a best-selling author! A few exciting highlights include: - Guess who sneaks on to the podcast this week?? Hint: he barks! Hint #2: I don't mean Jared Warner! :-P - Learn why Jared joined my mastermind and how it can help you too - Searching for pallets in the middle of the night with mom during high school - Learn from a marketing specialist about how to market yourself online - Why does Jared have numbers in his business names? - How to split test your networking intro and use it for your copy in other place - Are you disqualifying yourself from becoming a bestselling author? - How to actually write your book and fit in the time - Find out about free calls vs. paid calls! - Discover how you may already have a book!