Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing? If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you. Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you’ll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it! A Few Highlights: Advice for people on introducing themselves at networking events A full overview of the 7 principles from Cialdini's books Reciprocity Liking Consensus Authority Consistency Scarcity Unity Specific email wording examples to improve compliance with requests The 'personalize i' + 'ask a question instead of giving a command' The 'does this answer your question?' closing -- so savvy! Engage the principle of consistency and ask instead of tell