Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at www.Instagram.com/laptoplaura But that's just not the case. Is perfection even a real thing? Is perfection possible? I argue: Perfection is impossible Perfection is NOT desirable anyhow No one is perfect and that's what gives life and business its flavor, depth, and dimension. This quick "voice memo" episode is recorded under the columned porch of the Pantheon in Rome, Italy. It is my favorite structure perhaps in the world. To me, it is perfection (well, as close as one can get). Yet, I share with you 4 ways in which I have been dreadfully imperfect in: writing podcasting coaching health I share these with you in hopes that it will show Copy That Pops listeners more of the 'truth' and inspire you to take a breath and stop being so stressed out about perfection, no matter what you are working on. Just enjoy the moment. The period. The phase. The process. xx Laura   PS: See more here in the show

"Passion Over Perfection!" It’s time to overcome your fear and step on stage...especially if you are a gal pal!  Now is the best time to step out of your comfort zone and move away from that fear of public speaking. We all get a little anxious but now let's not give it that negative power. Instead, we'll talk about the 3 R's of overcoming any fear of public speaking... The 3 R's to Overcome the Fear of Public Speaking: - R1: Recognize the Rewards! - R2: Reframe it! - R3: Rehearse Small Skills and Build Up! With practice and confidence you will add public speaking to your repertoire in no time! This episode is an encore presentation of a speech I just gave on this very topic! See the slides for the presentation here. Take Action Now! Free Download: 5 Things You Must Do to Hit Bestseller with Your Book Free Community: Bestselling Author Possé on Facebook Bestseller Implementation Program: Biz Book Secrets Masterclass Intensive Group for Big Results: Author Expert - Inner Circle Elite (email me for details: Lau

Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book! Some great podcast highlights include: - Hints at the P.S.T. Method to go from 'no idea' to 'awesome book outline' (there's a great group training video inside my free Facebook community) - 5 Simple Steps to Repurposing Your Amazing Content Into a Book - Goodbye stress, overwhelm, confusion, and reinventing the wheel The 5 Simple Steps: - STEP 1: Collect all your legos and put them in one pile in the center of your room - STEP 2: Think about new combinations that you could build - STEP 3: Arrange the lego pieces in the right order to create your next structure - STEP 4: “Buy” new pieces to fill in any gaps in your creation - STEP 5: Finishing touches! Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! Email me for info on my new INNER CIRCLE (Laura@CopyThatPops

Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!! Insider info on getting your podcast found in search, growing it, and more. A few exciting highlights include: - "LAURA" promo code for two free months of website hosting at Libsyn! - Hear a story of Tim Ferriss calling up Rob to ask for growth advice - What is the present state of podcasting? - What are Rob's predictions for the future of podcasting? - What makes a podcast show or podcast episode 'popular'? - Hear what genres of podcast shows have the most downloads and which have the most in number of different shows (can you guess?) - Learn the psychology of a podcast listener - Server side data and what it means for your podcast - How effective are show notes? Who do we write them for?? - Social media and how to use it for your podcast! - How to start your podcast and how to pick your topic! - What do “I Dream of Jeanie,” “Bewitched,” and your podcast maybe have in common? - How picking your podcast niche may help you gain sponso

International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast! This is one of my favorite interviews of all time so far! Must-listen. A few exciting highlights include:– Networking events introductions! [Daniel’s response to my question will shock you!] – Can you guess where Daniel is recording this interview?! – Learn some tricks to becoming the most memorable person at a networking event! – What is the “Who am I to write a book?” fear – Find out how to deal with haters and trolls – Learn about the power of your expertise and why you should write that book or start that podcast! Now! – How to get minions running around doing the work of networking and marketing for you! – Why the time is now to tell the world what you know! – Find out the promise Daniel made to his son that made him finally write his book! It’s touching and inspiring. Take Action Now! TRAINING on Hitting Am

It’s time for you to upgrade your status. Are you ready to become an expert? This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise! A few exciting highlights include: 8 ways to grow your expert status and position yourself as an authority in your area Social Proof Photos –Any pics with Oprah?! Post them!! Articles or Blogs Traditional Media (think TV, Local news) Video Stage Podcasts BOOKS! Becoming an Author is Huge!! Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*   Read More: Shownotes for 125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority

Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary! Today I am going to give you 8 lessons I’ve learned over the last 2 years that have helped me get away from the idea of chasing perfection!   Check out my Itunes reviews and feel free to leave one (even the negative ones!) A few exciting highlights include: Did you notice any of my "lessons"?? I'm also celebrating another VERY important anniversary!!  Episode 000 Take Action Now! TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*   Read More: Shownotes for 124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast

Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?! A few exciting highlights include: - Do details matter in writing? In experiences for clients and others close to us - The power of handwriting and snail mail (and the psychology behind it!) - Around 6:10 Jess's cat Thumbs jumps into the screen and interrupts us!

How to apply psychology tips and writing hacks for more business success? Does understanding people's personalities help choose business partners and clients? If these topics pique your interest, you are in the right place! A few exciting highlights include: - Eli Natoli LIVE on Amazon with her book right now - Who is a speaker at Podcast Movement this year!? [It's also where I met our guest today!] - Shout out to my biz bestie Melissa Sue Tucker - How to get past writer's block - What is a life-saving note-taking tip from Dr. Maelisa's experience - When did Dr. Maelisa learn about psychology and want to become a therapist? (It's younger than you'd think!) - How did Maelisa get into entrepreneurship and online marketing? - What is "Edu-tainment" and how can we use it to improve our presentations and public speaking? - What is the difference between academic writing and business writing online? - What’s the Grandma Rule!? - Learn how psychology can help with your biz (Customer Psychological Avatar!) - How to a

Let’s break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast. This episode is for you if you are an entrepreneur, podcaster, or author who wants to learn tips and tricks to apply immediately to closing more deals, tying in emotion, and building trust to get more sales and opportunities. Grab a pen and some paper and get ready to take some notes!! A few exciting highlights include:– Find out why ‘Confidence is Key’! – How can you build competence to become a leader in your industry? – Learn ways of becoming a better salesperson and networker – Find out ways to become more persuasive with networking – Discover how to be persuasive in sales – Hear about Travis’ very unique background – Hear the story of how the law of attraction did bring John Lee Dumas into Travis’ life – How did Travis decide on the topic of his podcast (applying the Blue Ocean strategy) – Should you work on your weaknesses? – What is the Chex Mix Mastermind? :) Take Acti

[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!) A few exciting highlights include:- When are Jared Warner and Eli Natoli launching their books? - #1 for Larry...in 4 categories! - #1 for me...in 4 categories! Plus 1 in the U.K. too! [I did end up hitting #1 in Podcasts & Webcasts] - How many sales did I have during the recording? [I bet it's lower than you thought!] - Why hadn't Laura left a review for Larry? - KENP: Kindle Edition Normalized Pages (how many pages read by purchasers) - What is Laura's first book upload attempt "BLOCKED"? - Who were past Wall of Famers featured in Laura's book? - What was the book writing, publishing, and launching process like for Larry Roberts? - Can you see the number of purchases per book (if you have more than one book)? - How tall is Laura? How tall is Larry's wife? (warning: if you get easily offended, sk

WE DID IT!!!!!!!!!!! A few exciting highlights include: - #1 for Larry  - #1 for me  Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Mentions in This Book Writing Episode: Kindle Direct Publishing Copywriting for Podcasters - Laura's First Book Permission to Write a Brand Building Book for Podcasters - Laura's Second Book 1+1 = Podcast! - Larry's First Book Shownotes: More about the bestselling launch for Larry and me!

Two more 'live' updates as they happen! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)... A few exciting highlights include: - Why my book wasn't publishing (hint: Amazon will NOT let you use 'this word' in your title!) - What tool I am using for this and all future books (instead of Microsoft Word - which I hate) - When you cannot price your Kindle book at $0.99 (and how to fix it) Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/118 Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Things Mentioned in This Podcast Episode: Kindle Direct Publishing Copywriting for Podcasters - Laura's First Book copythatpops.com/book Permission to Write a Brand Building Book for Podcasters - Laura's 2nd Book copythatpops.com/permission Scrivener (for Mac) Scrivener (for PC) Pho

No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018... The day before my second book launches to the world? The day before Larry Robert's first book launches to the world? Two days before Jared Warner's first book launches to the world? A few exciting highlights include: - Oh, no! Amazon KDP error! What to do!?! - Help me pick the best cover for my book! (See below for more info). I spent $110.25 total and got 3 GREAT covers and TONS of interaction on Facebook! (#marketing) - What is the March Madness Book Challenge? And who are the first 2 challengers to fulfill their missions!? Will we all hit #1 bestseller on Amazon? - Learn about Larry Roberts' podcasting book! - Learn about Jared Warner's marketing book! Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/117 Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the bes

I’ve got a quick Q and A session about book writing and self-publishing! I decided to answer an email with an audio response to a writer and future author!   A few exciting highlights include: - Find out where I’m recording part of this episode! - Self-publishing vs. Hiring a publishing company - What do I have to get finished in 22 days?!   Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*   Links to Things Mentioned in This Podcast Episode: Create Space E-book or Kindle Publishing Scrivener     Read More: Shownotes for 116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing

Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs... My guest today has a lot to say about self-worth, transformation, and the psychology of tackling the weight loss industry.  Tune in to hear her journey of self discovery and freedom! A few exciting highlights include:- Find out the root causes of eating disorders - Learn Sam’s favorite Mexican food! (hint: it starts with a “T” and ends with an “O”) - Eating issues for entrepreneurs - Do only women struggle with eating disorders and feeling low self-worth? - Learn how to create long-term transformations - Find out Sam’s possibly controversial thoughts on the weight loss industry Take Action Now! Free TRAINING on Hitting Amazon Best Seller! Free COMMUNITY to Collab with as you Write Your Best Seller! The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)* Guest: Samantha Skelly is an entrepreneur, motivational speaker, best-selling author, and emotional eating expert w

Have you been wondering how you can get on the big TV networks to promote your book or expertise? My conversation today is with a PR expert that is dropping some serious knowledge on how to get on those shows, promote your business and follow through with your sales! A few exciting highlights include: - We dive a little deeper into how to get more face time in bookstores, television and more! - Learn some tips to pitch your expertise to a big network! - Find out why a book is a great tool to grow your business - PR tips and tricks to get more views, promotion and business Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Get some free PR tips from Heather!   Guest: Heather DeSantis is the founder of Publicity for Good. She is also currently serving her reign as Miss Ohio International 2018. She has been a force to be reckoned with in PR since 2012 and has secured over 9,000 interviews for herself and her clients on notable outlets including ABC, CBS, NBC, FOX, CNN, Adult

The Adult Film World, Pirates, AND Copyrighting?! Oh, my! This week I’m diving into the world of content protection and why this may be the most important interview you hear this year! Our guest Jason Tucker is a professional 'pirate hunter' and his advice is important for ALL of us. If you are an an author, blogger, video maker, course creator...any kind of content creation is your valuable work and a few simple steps (that are not that expensive) can save you TONS of time, money, and stress when (not if) pirates steal your work. A few exciting highlights include: - Find out what it was like being a child actor in LA! - The psychology of pirates and how it affects your content - The anticipation of someone stealing your work (they will) and becoming proactive - Why you should treat your content like a business (hint: it’s worth it!) - How strong should your password be? - Protecting your work with lawyer talk without the lawyer tab!! Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free CO

Ready to get on TRACK with a formula for success for your book sales?! Of course you are! Check out this week’s quick tip to find out what it means! A few exciting highlights include: T.R.A.C.K. Method to hitting best seller on Amazon with your book! Kindle Direct Publishing or KDP Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! KDP Information on List Price Requirements   Read More: Shownotes for 112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip

Fake is the new Real? Check out this week’s quick tip to find out how to embrace faking your skills as you build them up! Check out today’s transcript! The Psychology of “Fake It Til You Make It” as a Public Speaker and Author Some people hear the work ‘fake,’ myself included, and instantly feel a gut reaction that that is bad to do. The last thing I want to be seen as is a fake, a fraud, a scammer. However, paradoxically, we become things by action. We cannot become unless we do. For example...you become an author by writing. You become a speaker by speaking. So, I truly believe that if ‘faking confidence until you build confidence’ works to get you to take action, embrace it and GO! As a personal example, I decided to speak about 10 days ago at the Ultimate Stage Experience put on by Tamara Thompson and Danielle Gomez of Serious Take Productions. I haven’t spoken on a stage in a while so I was feeling nervous and even admittedly had a little crying breakdown with my husband the Sunday before feeling like, “