Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

It’s time for a Tuesday quick book tip! I have a few pricing and book size strategies to help you get paid on the road to Best Seller! A few exciting highlights include: Book sizing techniques Pricing strategies Kindle Direct Publishing (KDP) Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! KDP Information on List Price Requirements Andrew Ryan Londre’s Book   Read More: Shownotes for 110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip

The first interview of 2018 is here and it’s guaranteed to inspire you!   A rough start in life doesn’t have to control your journey! My guest today shares not only her past but also her present and incredible future. A few exciting highlights include: - Hear what it was like living in foster care and growing up as “at risk” - Find out how Nicole’s mindset changed at such young age! (Hint: she’s only 22!!) - Writing tips for copy - How to share personal stories in your writing -How to use your life lessons to inspire others Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out Nicole’s book! Guest: Nicole Zeien-Cox is an author, professional speaker, and accomplished entrepreneur who strives to inspire everyone to live a full life. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey, from foster care to self-employed business owner. In just 30 days she wrote her first book, "Foster to Fosters," becoming

Practice makes perfect. We’ve all heard that saying before, but have you put it to work yet?? Today I have a story for you with a tip – Don’t wait for your chance, Take It!   A few exciting highlights include: Alycia Darby Win a Pageant   Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!       Read More: Shownotes for 108: The Psychology of "Print Your Own Shirt!" Quick Tip

If you were asked to pick one word to describe your business, life, aspirational goals? Just one word! Let's connect ;) A few exciting highlights include: 4 Most Important “A’s” of business Take some time to disconnect One word- what’s yours? The 4 A's of Business: - Authority - Attention - Attractiveness - Affluence Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Your One Word: The Powerful Secret to Creating a Business and Life That Matter   Read More: Shownotes for 107: Your ONE Word Quick Copy Tip [CONNECTION Edition]

Lightening fast ask for feedback from YOU!  It's the new year -- happy 2018! It's going to be great. I can feel it.  But my goal with this podcast is to keep bringing you as much value as I can. We talk a lot about writing tips and applying psychology for more business success to all elements of writing and online biz. And, if you are a long-time listener, you know that I'm obsessed with book writing, self-publishing, Amazon Best Seller hitting, and leveraging for more instant credibility and media exposure, right!? Well, as we go into 2018, I want to create more regular content on that theme specifically. So, my ask to you is... "HOW TO WRITE A BOOK THAT POPS"... Should this content be: 1. integrated into this podcast Copy That Pops along with the other great interviews and quick tips we already do? 2. live as its own unique show, say called, "Write a Book That Pops" or something? 3. both! (repurpose the same content on both the current show and a new, specific show) ?? I need to know your thoughts!   FEED

Last episode of the year! Are you ready to negotiate?? Get ready to nerd out with some psychology and persuasion tips and tricks! It’s the best way to end 2017 and get ready for success in the new year!   A few exciting highlights include: - The norm of reciprocity - Confirmation Bias - Fundamental Attribution Error - The best way to persuade others - Positive thinking and the Halo effect - How can you tell if others are bluffing? - Find out how you can kill a negotiation! - Creating a persuasive personal brand Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! The Ultimate Negotiation Guide   Guest: Kwame Christian Esq., M.A. is a business lawyer and the Director of the American Negotiation Institute. In this role, he serves as a negotiation consultant for attorneys and for companies closing large business deals. He also conducts live training sessions for organizations. Kwame also hosts the podcast Negotiate Anything where he interviews successful entrepreneurs and sha

Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why? My “soul sista” is here today to tell you about all of the reasons why the TIME IS NOW! And why, with reusing great content you already have, becoming a proud published author is easier than you ever dreamed. A few exciting highlights include: - Dr. Beth's new book is out TODAY! Grab it at CopyThatPops.com/beth - Starting the writing process? When should you start? - I bet you will never guess Dr. Beth’s academic background (Hint: It’s not marketing or writing!) - Is self-publishing still taboo?? - Find out how to repurpose your blog posts! - Learn why you should become a published author this year Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Check out this free download from Dr. Beth! Tune in to Dr. Beth's podcast!! Ready to begin your podcast journey? Start with Libsyn using code “LAURA” for 2 months free!! Guest: Dr. Beth Brombosz is an author, copywriter, and

Poke it with a stick??! Yes, that’s what I said. I’ve got a super quick psychology tip for you today!   To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach... Quick Copy Tip: 1. Identify Pain 2. Poke it with a Stick 3. Fix Instead of: We offer the lowest price and the highest quality service for repairing your computer. Got a Mac that needs help? Call us today! Go with: Hate when your Mac stops working? And you lose precious hours or even days trying to get help from long lines at the Genius Bar? We offer same-day, come-to-you fast, and affordable repair service to get you back online in a jiff. Why It Produces More Results for You: 1. Leading with the problem gets people shaking their head like, ""Yes, I hate when that happens too!"" 2. Stoking the pain point reminds people of the bad consequences of not getting help for this problem, priming them to be more ready to take action. 3. Offering a solution alleviates the stress and shows you are capable of

It’s been one year since my book #1 best-seller in the U.S. and Canada! It’s been a year of helping others hit their book goals and I can’t wait to help more people! I want to share with you today 3 reasons why I absolutely love having my own podcast. A few exciting highlights include: - Why care about copy as a podcaster? - 1-year anniversary announcement - How you can get two months free of audio hosting when you’re ready to start a podcast - Awesome shout outs from listeners! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Go to com for blog articles, downloadable content and more! Ready to begin your podcast journey? Start with com using code “LAURA” for 2 months free!   Links to Things Mentioned in This Podcast Episode: SemRush Google Keyword Planner     Read More: Shownotes for 102: Psychology of Podcasting + Copywriting for Podcasters    

Leads, opportunity, and more money…interested yet?! Find out how to do networking right with my guest in today’s conversation about credibility, referrals, and marketing. And how it all ties back to Psychology. You do not want to miss this episode that can help lead you to more success and bigger business opportunities! A few exciting highlights include:– What is referral marketing? – Find out how much Michael and I have in common! – Can you guess where Michael is calling in from for this podcast? – The Referral Roadmap: What is it? – How are you thinking about your business and how you sell your business? – What is the DISC Assessment and how can you use the psychological clues it reveals about yourself and others? – Find out how your messaging helps you choose and understand your clients Take Action Now! Free Webinar Trainings Every 3 Weeks from Michael on the Referral Road Map Copywriting for Podcasters? Yep! Grab my Amazon #1 Best Selling Book now! Guest: Having been a primary school and high school mat

Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High Voltage SEO! A few exciting highlights include: - We made it to Episode 100! Thank you to all you listeners! - A Big Ask: Please leave a review so I can give you more of the content you love! Tell me specifically one thing you like and I'll do more of it! - Find out how and where Andy and I met...three guesses, go! - What makes good SEO copywriting? - Learn how to do great keyword research - Does how you structure your page matter for SEO? - What's the "rough and dirty" approach?? *raises eyebrow* - What's the scientific approach? - Why does Andy say, "Title Tags - no click - no traffic!"? Check out the video interview all about SEO! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Visit Andy's amazing company High Voltage SEO SEO Expert Guest: Previously overseeing one of Australia’s leading Digital Marketing teams, Andrew b

It’s time to bring (sexy) snail mail back! Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright? A few exciting highlights include: - It’s almost my 100-Episode Podcast milestone!

Didn’t get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar. A few exciting highlights include: -Reminder of who I am and my background! - Update on my blog! - A quick gruesome tale on grammar Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out the transcript here: Hiya! Welcome to Copy That Pops! I’m LaptopLaura, your hostess with the mostest. If you are new to the show, a quick background on me is that I’m a tall Math & Psychology teacher turned serial entrepreneur. These days I’m a podcast launch and best-selling book launch strategist. I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books! In fact, a student in my free Facebook Group and course is going live TODAY as I record this! His name is Alex Berger and his book is called: Practical Curiosity: The Guide to Life, Love & Travel As I record this (o

Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle? Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many other powerful business thought leaders. We will dive into the power of words, the psychology of your network, and even veganism! A few exciting highlights include: - Learn how to successfully combine your business and your lifestyle - Find out how Warren Buffett may really be just like us! - Check out how similar family changes led us both to the vegan lifestyle - Moving from Branch manager to CEO! -Find out how Steve challenges his clients every day! -Find out how to improve your inner circle of mentors to help you stay on the path of purpose and success - Understanding the power of words and how it can help you in your business - The psychology of connecting with people by working ON your business and not just working IN your business. - Making a daily life scorecard that can help you attain

“Quality is the new SEO.” – My guest today gave me today’s headline and so much more content for you to help you with your business. Find out how to get more leverage out of the work you are putting into your business and writing! A few exciting highlights include: - Find out why giving away your knowledge for free is a good thing. - Learn more about content auditing! - How can you revamp your website for your followers? - Find out how you can score a free e-book! -Learn about which psychological shifts are needed to attract more clients! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out Todd’s website for great (and Free!) content- com Guest: Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at

Education and Entrepreneurs…a Love Story. This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking like an adult learner. A few exciting highlights include: - Why was Laura in L.A. last weekend??? - What is the campfire effect and how does it apply to your online course? - Course completion rates are about 3-5% for entrepreneurs’ online courses. How can Dr. Carrie help you get to 90%? - Hear about how a traumatic experience in Dr. Carrie’s youth and resulting selective mutism plus dyslexia lead to a significant set back in school. Then, what made the difference in 5th grade that lead to her achieving the highest test scores? - What led to Dr. Carrie’s passion for education? - How did three men in a bar change the course of Carrie’s life (to all our benefits)? - What are 4 tangible ways to improve your course effectiveness for students? Hints… Application Thinking Differently Length of Time

Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes! A few exciting highlights include: - How to think about engaging your reader and listener in just the first few words of your short copy. - Meta descriptions: what they are, how to update them, and ways to leverage their effectiveness keeping psychology in mind. - How to use a free plugin to improve your meta data, snippet text copy, and more! Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! The Psychology of Snippet Text: Here are the (loose) transcripts from this episode, in case you'd like to read as you listen or see the images referenced during the show: Welcome to Copy That Pops!...I’m your host LaptopLaura. And lately we’ve had some great but LONG interviews with a heavy focus on book writing. I wanted to share a short episode with you around psychology

High energy, incredible insights, and loads of experience are the ingredients for this week’s interview! From beginning to end you will not want to miss out on my conversation with a 10-time #1 International Best-Selling Author! Find out how to put business behind your book with Trevor Crane! A few exciting highlights include:– Mentors, meeting your mission, and powerful marketing messaging — we cover it all. – 4 questions you NEED to answer in order to write a successful book – When is the best time to write your book? – Learn the first step in successful book marketing! – How can writing actually help with ADHD and PTSD? – Find out the SECRET SAUCE behind Trevor’s journey from struggling to write his first book to 10x best-selling author. – Learn about his 9-time Best-Selling Author daughter!! Yes, she’s just 10!! What’s your excuse again? :-p – Get ready to take notes on the knowledge dropped in this episode! Plus, Trevor has a generous special offer that involves free copies of books and an in-person even

We’ve got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing. And today’s interview is a great example also of getting more active on social media! Find out how I met today’s guest online! A few exciting highlights include: - Can you guess on which social media platform did I meet today’s guest?? - Find out where Tim and I had our first meet-up with other podcasters! - Tim breaks down why it’s so important to get the first draft done! - How to increase sales with the help of Amazon! - Tips on marketing your book! First timer in the self-publishing game? Tim has some great ways to improve book marketing! - Apple vs. Kindle?! - Selling your book nationally vs. internationally Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! Begin Self-publishing.com – Tim’s website! Check out Tim’s books! Guest: Tim Lewis (@stonehampress) is the auth

Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!? That’s the theme behind this week’s interview with esteemed guest, the Hardcore Closer Ryan Stewman! He takes a no B.S. approach to life and today reveals valuable tips, tricks, and practices to get you mad profits using smart sales psychology in your writing, phone conversations, and even text messages. A few exciting highlights include:– Details of Ryan’s childhood and how he got into sales. – Are people born a great salesperson or can it be learned? (You’ll love Ryan’s thoughts!) – How do customers make a buying decision? – Even if you are a terrible salesperson, how can you still close all your deals? – Why both empathy and confidence is key in sales! – What every person selling something should do (but hardly anyone does). – Preparing to hear “no” when selling your product… what’s your response? Why is it important to write certain things down before the call? – How to truly understand your