Sinopsis
Let's nerd out on principles of persuasion in Psychology, compelling copy tips, and (the MAJOR focus in 2018) making you a #1 best selling published author on Amazon faster, easier, and cheaper than you thought possible. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, best selling author, speaker, and superconnector. ~ Click subscribe to get a new show every Tuesday!
Episodios
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090: How to NEVER Run Out of Content Ideas with Yann Ilunga
12/09/2017 Duración: 42minGet stumped what to write, talk, or record about next? "Writer's block" is real! How about podcasting? Have you thought about starting your own show or getting interviewed on others? Look no further than this week’s episode with a bona fide podcast pro and consultant who has not one, not two, but FOUR podcasts of his own! But even if you don't care to start your own podcast, Yann Ilunga's tips on never running out of content ideas, repurposing, and becoming a better communicator are invaluable. A few exciting highlights include: - How Yann first got into podcasting (and where that intersected with his passion for music) - Where Yann is from, and where he is currently living! Neither place is in North America. - How to use your podcast (or one that you are a guest on!) as a business asset! - Find out ways to NEVER run out of content ideas! - Repurposing your content and expanding your reach - How to become a better communicator - What is the Podcast Success Summit and how to attend for free. Read more: Showno
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089: Quick Psychology Tip: The Power of 'Because'
05/09/2017 Duración: 05minHave you ever wondered about the power behind words? The word “because” in particular can prove to be a great boost in your business but you have to listen to this quick tip to find out how! A few exciting highlights include: - Find out how powerful one word can be! - Does it matter when the stakes are higher? Read More: ShowNotes for Quick Psychology Tip: The Power of 'Because'
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088: Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney
29/08/2017 Duración: 42min10 seconds left in the game and who do you look to for help?? Your Coach of course! Today’s conversation is with a coach’s coach! There is also a Secret Coach’s Club that you can get into, but you have to tune in to find out how! A few exciting highlights include: - Find out how Marc handles the haters! - Learn which is worst – a hater or a frenemy?! - Gain incredible insight from an expert on how to help others build their business! Read More: Shownotes for Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney
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087: Homeless to 2 Comma Club and #1 Multi-International Best-Selling Author with Akbar Sheikh
22/08/2017 Duración: 38minFrom homeless and $0 to helping others hit over $1 million dollars...this week’s guest is truly an expert in his field! He drops so much knowledge on everything from psychology to your purpose and journey. Take a listen to my conversation with Akbar Sheikh for some inspiration and incredible takeaways. A few exciting highlights include:- Check out Akbar’s FREE Masterclass! - Order Akbar’s Best-Selling book now! - Find out more about “EPOP” - Gain some insight on writing your best copy! Read more: Shownotes for Homeless to 2 Comma Club and #1 Multi-International Best-Selling Author with Akbar Sheikh
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086: 7 Effective Ways to Apply 2 Psychological Principles to Your Copy and Business
15/08/2017 Duración: 06minHave you ever been standing behind that velvet rope at a club anxiously waiting to get in?! I bet you didn’t think you could apply that thought to your copy or your business…well you can! Check out this week’s quick tip and find out how! A few exciting highlights include: Halo Effect Bandwagon or FOMO Effect Read More: Shownotes for 7 Effective Ways to Apply 2 Psychological Principles to Your Copy and Business
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085: One Takeaway From Gary Vaynerchuk On Sales Versus Marketing
08/08/2017 Duración: 07minGary V. is on FIRE! Check out one big takeaway on sales versus marketing that you have to implement if you want success today, tomorrow, and beyond! A few exciting highlights include: - Sales vs. Marketing?! - How are you improving and growing your brand? - Keep leaving me feedback and let me know what you think of the show..the good and the bad! Read More: Shownotes for One Takeaway From Gary Vaynerchuk On Sales Versus Marketing
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084: #1 International Best-Selling Author and 'Gain Changing' Takeaways with Tom Camp
01/08/2017 Duración: 01h22minBecoming a #1 International Best-Selling Author? Healing a dog with music? Moving abroad with two cats? Yep! Those are just a few topics that Tom and I discuss in this dynamic and entertaining episode! Plus…Tom has a special place on literally every episode of Copy That Pops! Whaaaaat? Tune in to find out where! A few exciting highlights include:– Music Producer turned Best-Selling Author! Tom reveals how he hit bestseller on Amazon and shares his advice for new business book authors. – Considering a one-way trip to work abroad as a digital nomad? Tom Camp is living in Thailand and has helpful advice. – How to write a best selling book in 8 weeks or less and self publish it without stress. – What is a Kindle publishing bestseller? And tips to write a bestselling book from Tom and Laura. – Find out what it’s like in my Amazon best-seller course (now called Biz Book Secrets Masterclass, which lays out how to write, selfpublish, and market a bestseller on Amazon in under 8 weeks) from someone who just went throu
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083: Psychology of Buying And Selling a Business with David Barnett
25/07/2017 Duración: 42minWhat does it take to sell your business? Ever wondered who helps people navigate the transition of such an important investment?! Look no further than my guest on today’s episode - David Barnett! You will gain some incredible insight and knowledge from this business consultant who encourages you to invest locally and reveals valuable tips around writing a business book. A few exciting highlights include:- How to use your specific expertise to help your business - Learn what it means to invest locally! - Tiny investments can have big rewards - Get some insider tips from the author of 6 books! Read More: Shownotes for Psychology of Buying And Selling a Business with David Barnett
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082: Writing & Psychology Tips from Singer-Songwriter Mia Rocks
18/07/2017 Duración: 34minGet ready to be inspired today by someone who is not even old enough to vote! Today’s guest is truly a Rock Star in the making...with a compelling message! Mia Rocks shares her songwriting process, the psychology of overcoming bullying, and how to pursue your passion despite all obstacles. A few exciting highlights include: - Age is just a number! You'll be surprised when you hear how old (or young!) Mia Rocks is! - Get some insider tips on songwriting and how it may be connected to your own writing process in business. - Details of a campaign through music to take a stand against bullying. - Why you should share this episode with all the young people you know. Read More: Shownotes for Writing & Psychology Tips from Singer-Songwriter Mia Rocks
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081: 6 Platforms for Pro Self-Publishing on Amazon
11/07/2017 Duración: 11minSo many tools, so little time. Are you ready to self-publish that book but need some help understanding the tools out there to get you over the final hurdle? Look no further for some quick assists in today’s episode! A few exciting highlights include: 6 platforms to help you self-publish your book Check out our Facebook page for ideas and support while working on your book Read More: Shownotes for 6 Platforms for Pro Self-Publishing on Amazon
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080: Quick Copy Tip: Why Title Generators Are Hotter Than Jennifer Lawrence
04/07/2017 Duración: 05minWhat's hot this summer? If you guessed Jennifer Lawrence, you're not wrong. But title generators deserve a nod too! A few exciting highlights include: - If you're listening to us in America, Happy Independence Day! - A title (or heck, even content!) generator tool you need in your life! - Considering becoming an Amazon best selling author? Read More: Shownotes for Quick Copy Tip: Why Title Generators Are Hotter Than Jennifer Lawrence
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079: The Return of the Word Nerd with Jessi Honard
27/06/2017 Duración: 38minJust follow your North Star.. …hopefully it brings you to my latest conversation with Jessi Honard, a bonafide nerd of words! Jessi’s business follows her purpose by helping entrepreneurs build their purpose driven brands. Take notes on how to improve those copy skills. A few exciting highlights include:- Can you guess where I'm located during this episode--> Hint, it's not Cali ;) - My Amazon Best Seller course is now live! - Copywriting Character Quiz (free from Jessi) - Jessi is my first 2nd round of interviews! We may make this an annual podcast! - Tune in for some awesome freebie advice! Read More: Shownotes for The Return of the Word Nerd with Jessi Honard
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078: Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)
20/06/2017 Duración: 04minLet’s apply the psychological principle of ‘reciprocity’ to business. Heck, this quick tip applies to everyday life too! A few exciting highlights include: - My Amazon Best Selling author course is now live! copythatpops.com/bestseller - Principle of Reciprocity and what it means for you! - Throwback Tuesday with Episode 001 and Evolutionary Psychology where we talked about “3 Seconds Is All You Get – The Psychology of Why Landing Page Optimization Matters” Read More: Shownotes for Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)
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077: Quick Copy Tip: How to Get Terrific Testimonials
13/06/2017 Duración: 09minTestimonials! We all want them don’t we?! Tune in for great tips to help you enhance and improve your testimonials on your landing pages. A few exciting highlights include: - My Amazon Best Seller course went live last week! - Improve your testimonials - 5 Tactics to get better testimonials More Detail and Link Outs: Shownotes for Quick Copy Tip: How to Get Terrific Testimonials
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076: 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso
06/06/2017 Duración: 36minGemini birthday girls on the podcast today! Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America’s Got Talent, former gymnast and helped train U.S. Olympic pole-vaulters! Along with that incredible resume, Meghan is also IMUA! (Find out what it means in our interview J) A few exciting highlights include: - Win a Pitch Makeover! - What makes a great pitch?! Or a bad one - 5 Tips for a great pitch! - CopyThatPops.com got a facelift! Read More: Shownotes for 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso
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075: Debating, Novels, Crowdfunding, and Pronouncing the Letter "R" with Felix Hartmann
30/05/2017 Duración: 42minCan you say “Welcome” in German?! Our guest today can...but that's not all... Felix Hartmann shares with us about how to be an Amazon Best-Selling author in fiction, a master debater, a CEO of a new disruptive crowdfunding company, and a native-sounding English speaker. A few exciting highlights include: - You will never believe how old Felix is! Listen to my introduction of him and guess his age before I reveal it. - Shout out to Corinne Wilhelm who messaged me on Instagram - long-time listener of the show and runs Byte Sized English out of Berlin! - Find out which one of us was a national debater in high school! - Check out our video version of this interview too! [Click "Shownotes" below or go to CopyThatPops.com/075] - What is extemporaneous speaking? - Learn some tips on how to improve your writing, non-fiction, and debating! - Felix shares great tips on how to have a successful business by hiring great help - Let me know where you are listening from each week! Read More: Shownotes for Debating, Novels,
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074: From Awkward to Awesome, The Psychology of Connecting with Influencers & Getting Your First Book Published with Calvin Wayman
23/05/2017 Duración: 51minAre you ready to watch this podcast while you listen? Today’s podcast I decided to start adding the video component! You are going to really enjoy my conversation with Calvin Wayman and get some great advice on hitting Amazon best-seller! A few exciting highlights include: - Video podcast today! - Advice on writing/communicating to hire online workers - Advice on writing your own book and trying to hit Amazon best-seller - Find out how much protein is packed in a pumpkin seed! - Bullet point of important topic discussed Read More: Shownotes for From Awkward to Awesome, The Psychology of Connecting with Influencers & Getting Your First Book Published with Calvin Wayman
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073: Help! 2 Important Questions For You
16/05/2017 Duración: 07minI need your help! Today’s episode is a quick request from me to you! Tune in to find out! A few exciting highlights include: New Twitter and Instagram handle! - @LaptopLaura Who is Ms. P?! Check out the transcripts below from today’s episode! Read More: Shownotes for Help! 2 Important Questions For You
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072: Quick Tips on Hashtags for Instagram
09/05/2017 Duración: 10min#INSTAGRAM Today’s quick copy tip is about using hashtags to help you grow your online community! Learn more about my Instagram page and my dog Tuck! #Chillastuck A few exciting highlights include: When did Instagram begin? Learn some fun facts about the history of Instagram! Quality use of hashtags Read More: Shownotes for Quick Tips on Hashtags for Instagram
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071: $20 Million in Sales on Amazon: Writing, Psychology, and Productivity Lessons Learned from Connor Gillivan
02/05/2017 Duración: 41minCan you believe we just passed our 1 Year Anniversary of our Copy That Pops Podcast?! So many memories and experiences that I am so grateful to share with you guys. Today’s guest is an E-Commerce expert, serial entrepreneur and author, Connor Gillivan. Our conversation digs into Amazon, virtual assistants and so much more! You will not want to miss this great conversation! A few exciting highlights include: - Entrepreneur bug begin for Connor in high school! - Drop Shipping with Amazon - Connor discusses why he decided to become an author! - We hear some great tips on how to have a successful business by hiring great help! - Teleportation?? Read More: Show notes for $20 Million in Sales on Amazon: Writing, Psychology, and Productivity Lessons Learned from Connor Gillivan