Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Leverage messenger bots the right way. This interview is with a true expert in many industries including digital marketing! Ian Smith shares incredible knowledge and experience all about leveraging a new tool to grow your business that is getting significant engagement and offers big opportunity to early adopters. Oh, and we talk about Korean Pop music, how marketing is like dating, and there may even be mentions of Justin Bieber, Warner Brothers, and Donald Trump! Listen to find out more... A few exciting highlights include: Remember episode 068?! Here it is if you want to get a quick refresher! CopyThatPops.com/068 Find out Ian's connection to Korean Pop Music! (Is he fluent in Korean?) Check out Ian's website - IanSmith.co Quantum Media - a multi-million dollar digital marketing agency with Kevin Harrington, an original shark from Shark Tank DigitalMarketer.com Click Funnels How is marketing like a relationship (warning: 'sex' is involved in this metaphor) Messenger Marketing - Ian discusses great techniq

Time for a super quick copy tip that is sure to save you time for your business! Who doesn’t want extra time?! A few exciting highlights include: New Twitter and Instagram handle! - @LaptopLaura If This Then That- IFTTT.com  Read More: Show notes for Quick Tool Tip: If This Then That  

Can you see me guys?? I just went live on Facebook and turned it into a podcast! I am excited to repurpose this Facebook Live video and kill two birds with one stone! Check it out for some insight into the power of using Facebook to increase your audience and engagement. A few exciting highlights include: Pat Flynn meeting group opening up for locals in San Diego area The effectiveness of Facebook Messenger Marketing and why you should do it Many Chat tool—Manychat.com Chat Fuel Teaser podcast before Episode 70 with Ian Smith Repurposing content and turn it into different forms for multiple audiences     Read More: Shownotes for Facebook Live + Messenger Marketing Teaser

Have you been thinking of a cool and quirky name for your business accounts or twitter handle? Like Laptop Laura?! You will not want to miss out on my conversation today with our guest! We talk about some amazing ideas that can really put into perspective the power of copying and traffic and leads. Laura and Lindsey are on the opposite edges of the country talking! Can you guess where?? A few exciting highlights include: - Discussed how to turn new information into lessons and apply them to your business. - Find out how Lindsey got the idea for the nickname “One Click Lindsey”! - Find out what makes a great landing page! - The value of keyword research with your blogs and websites - Learn how to nurture your traffic and increase your leads!   Read More: Show notes for Landing Pages, Email Nurturing, and Lead Magnets - BOOM! with One-Click Lindsey

Have you ever wondered what causes people to hit click?? Struggling to get conversions?? Don’t miss this incredible discussion on the psychology of marketing and how you can increase your web traffic and increase those conversions! A few exciting highlights include: - Find out about A/B testing and conversions- How can it help you and your business?! - Any ideas on how to still enjoy coffee while being Vegan? Creamer substitutes are welcomed! - Hawthorne Effect-Do you behave differently when you know you are being observed? - Major trend of rotating banner on websites and its effectiveness - The psychology of color - Headlines and buttons on a page layout and how to use them! - Find out how you can learn more about your audience!   Read More: Shownotes for Psychology of Page Optimization with Chris Dayley  

Are you in search for more sales? More leads for your growing business? Listen to this new episode about a super quick and easy social psychology tip that can help you increase your sales! Take a listen, you will not want to miss out on this one! A few exciting highlights include: Foot in the door phenomenon Doing a small task for someone may lead to the belief and commitment of doing more for them Door in the face technique Asking for a huge request can lead to getting a smaller task completed       Read More: Shownotes for Quick Psychology Tip: Foot-in-the-Door and Door-in-the-Face Applied to Biz

Have you ever considered writing a book?? Today’s chat is with an incredibly successful entrepreneur who started his first business at 18 and was bringing in six figures by 19! He now owns multiple organizations including a coaching program along with his wife, Angela. You do not want to miss our conversation. A few exciting highlights include: - You’ll remember Stephen from Episode 043 as a contributor to my book! - Stephen hit six figures - $213,000.00 of income at age 19. - Stephen currently has 10 corporations and 150 employees. - Helping people create business with a “What if” concept - Mastermind Experience, an online coaching journey that helps people develop a business that produces income! - 4 Barriers that keep entrepreneurs from success - Don’t be afraid to just ask!   Read More: Shownotes for Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz

$96,250.00!!  In one email over one weekend, Terry Dean made that exact amount of money!  You will want to listen to my interview with Terry to gain some incredible insight to his success! Terry Dean went from delivering pizzas for Little Caesar’s to becoming a highly successful internet and business coach. I got to pick his brain for some great information and simple tips to add to your business or blog!  You do not want to miss out on this conversation. A few exciting highlights include: - Consider including personal stories in order for you to grow your relationships! - Great discussion on why keeping an email list is so essential! Keywords—Income Stability!! - More content vs. Less content Read More: Shownotes for $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean

"Electric Cars" or "Electrical Vehicle"?? Have you heard of Google’s Keyword Planner?  If you use the internet for your business, podcast, or blog (who doesn't!? :)), you will want to check out my quick copy tip! It is worth it to set this up! A few exciting highlights include: - Keyword Planner by Google - Is it easy to set up? Listen to find out! Read More: Show notes for Quick Copy Tip: Google's Keyword Planner Tool Example  

Have you been thinking whether you should 'get personal' in your business? With your brand? You need to.  In this episode, I go out on limb and share some *truly* personal opinions about controversial issues. After attending an amazing (private & elite!) mastermind a couple weeks ago, it was solidified in my mind that we want to repel some people. We want to share authentically. Polarization actually brings others in closer. A few exciting highlights include:- Stories are at the root of human communication.- I share personal stories (and strong opinions) with you today...this is a first!   Read More: Shownotes for Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando

From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how mindset is so important to success in any stage of life or pursuit.   A few exciting highlights include:- Where am I recording this episode from? You’ll never guess!- I am holding a seminar on repurposing content for podcasting. (On international waters!)- Guest today is coming to us from Ames, Iowa.- Where does Bhomik dream of living?- Why did Bhomik want to visit Iowa?- Bhomik’s professional lawn tennis playing background!- Plans to start a textiles company in New York- Doing something out of his comfort zone! Writing a book.- Why Bhomik started getting bullied in school and how he turned it into a win.- How Bhomik rose to becoming a great player but lost friends.- How an injury got him back on track with a real purpose.- Why to stop complaining.- An unexpected food analysis.- Bhomik’s plans to start a movement. Read More: Shownotes for From Bullied to Inspiratio

In this quick episode, I share a new resource I found to remove the background of a photo. So needed for us entrepreneurs! Sometimes you really need a great image to go with your copy and it looks TERRIBLE if it doesn’t have a transparent background. Been there? Me too!   Listen to this to have professional looking photos using a free software.   A few exciting highlights include: - How the software works [0:43] - The free software I found called LunaPic [1:28] More: Shownotes for Quick Pic Tip: Luna Pic Edition

In this short episode, I talk about the success of one of my Facebook ads and what inspired the awesome copy that worked! Listen to this if you’re looking to level up the success of your ads.   A few exciting highlights include: - The story behind the success of my Facebook ad for a webinar 0:45 - Thinking as if you are in your target audience’s shoes 1:10 - The resource I used to inspire my copy 1:55 More: Shownotes for Quick Copy Tip: Facebook Ads Edition

What’s the Psychology behind self-worth? How does it affect our success as entrepreneurs? Cassie Jeans goes into detail on how she discovered a better mindset, increased her intuition, and uncovered the importance of self-worth.   Listen to this episode to learn how you can apply what she coaches - to your own life and work.   A few exciting highlights include: - Cassie’s background that led to becoming a life coach - How to be intuitive - How to be clear with intention, boundaries, and more - The Psychology behind and the value of self-worth - An inside scoop to what Cassie does with clients and how you can apply it for yourself More: Shownotes for Intuition, Self-Worth, and Abundance with Cassie Jeans

The truth is we all struggle to master productivity, discipline, and focus. Even podcasting and online entrepreneurial legend John Lee Dumas of EOFire has. But after lessons learned growing a multi-million dollar a year business, JLD shares what went into making the The Mastery Journal, his strengths, and his weaknesses. And how you can use it to achieve your top goals faster.   A few exciting highlights include: - Where in the world is JLD when we record this?- The "aha moment" he had to become an entrepreneur- What to look for in a mentor (that's so important)- The books John has published and one that is in the works- Benefit of writing a book as an entrepreneur- Wow, crazy success of The Freedom Journal last year! Nearly $500,000 raised.- Behind the scenes of The Mastery Journal- John’s biggest weakness revealed! More: Shownotes for Mastering Productivity, Discipline, & Focus in 100 days with John Lee Dumas

Do you struggle with having the right mindset? Our guest today talks about her love for fashion, the journey to start a clothing line, and the importance of mindset in building a business and writing a bestselling book all while still in college! You are never too old or too young! A few exciting highlights include: - Love for fashion - The struggle to start a clothing line - How to improve your mindset   More: Shownotes for 055: Building a Business and Writing a Bestselling Book While Still in College with Sabah Ali

Are you a good writer? Yes or no, there are ways to improve that will significantly help your business.   Boom and I discuss entrepreneurship, digital nomading, and tangible ways to become a better writer.   A few exciting highlights include: - Why was I in Orlando this past week? - The setbacks Boom had before jumping into entrepreneurship - The different countries Boom has lived in [How many have you lived in? Tweet me!] - What a digital nomad means for Boom - The details of her new book - Her best advice for writing and how you can improve right away   More: Shownotes for Writing Anywhere In the World with Boom Shikha

Happy New Year! Is it dumb to do "resolutions"? I ring in on this (hint: I don't agree with a lot of people on social media right now). And I share 2 goals for this year that I'm working on around podcasting and applying my copywriting and psychology skillz to. Looking forward to hearing about yours as well. Read More: Shownotes for Sharing 2017 Goals or "Resolutions"? [What are your thoughts?]  

Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas! He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes valuable insight to dominate your niche and grow an audience eager for your content. And, Happy Birthday today to Brandon T. Adams! A few exciting highlights include: How EOFire was created (Hint: it was originally called Entrepreneur On Fire and we talk about why he made the change to the shortened version and what were the pros and cons of this change) Selecting questions for your podcast interviews Understanding your target audience and providing meaningful content Using anchor points to repurpose interview content Sending an email pitch to a potential guest Optimizing your copy to be found in search engines Growing an engaged audience Shownotes for The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]

Having trouble growing your brand? In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name. A few exciting highlights include: Brief overview of branding exercises and processing styles, Advice for creating a clear and clever name for a podcast or business, Crafting questions for podcast interviews, The mistakes to avoid making in a podcast intro, When and how to plug an interview guest, Two questions to ask your interviewee that will help your podcast grow, and more! Shownotes for High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series