Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life? In this episode, Adrian Aguilar shares his own experiences as well as the skills he uses to coach others in finding meaningful work and success. A few exciting highlights include: - How to dig deeper and discover your path - The effects of perspective and mindset - The importance of psychology in business- Advice on writing resumes and cover letters- What will get a resume seen versus skipped over - And more! More: Shownotes for Helping Millennials and More with Adrian Aguilar

Are you creating purposeful content that can change the relationship of your audience from listener to customer? In this episode, Jill Stanton gives advice on writing copy, using lead magnets, and creating sales funnels. These tips are helpful for all entrepreneurs and podcasters! A few exciting highlights include: Writing compelling and purposeful copy, Overcoming the dreaded writer's block, Creating hyperspecific lead magnets and sales funnels, Leading your audience towards joining your list or making a purchase, How podcasters can apply this advice, and more! More: Shownotes for Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]  

Need help with getting booked for podcast interviews? In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters to increase your audience reach as well as make a remarkable first impression.  A few exciting highlights include: The benefits of less being more when writing 1-Sheeter content Incorporating the 3 primary ways that people learn and interact How to be likable as well as communicate the value you bring to others  Basic steps and tools for using SEO Explanations and advice on the essentials of SEO including metadata, alt tags, linking, and social signals More: Shownotes for 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]

In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business. A few exciting highlights include: Overcoming the key challenges with Facebook ads The importance of making your copy about your audience How to be relatable to your audience and create a community Obtaining long time listeners for your podcast How to inject your personality into your ads Tips on sending pitch emails to potential guests for your podcast More: Shownotes for Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]

Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us with podcasts. A few exciting highlights include: Advice for composing relatable stories How to get people emotionally drawn to your stories How great stories lead to a sale More: Shownotes for Stories That Stand Out from the Crowd with Brandon T. Adams [Book Influencer Mini-Series]

How can you apply the Kardashians' strategies to help catapult your own brand and business? In this episode, Jo-Anne Bloch and I discuss the Kardashians as a relevant example for business success and how they have reinvented the concept of partnerships and collaboration to grow their brand and build an empire. A few exciting highlights include: How joining forces with others can expand your business and industry visibility Applying elements of other business models that match your personality, brand, and values Using what people relate to in order to tell a story More: Shownotes for Kardashian Logic for Business Growth with Jo-Anne Bloch

How can you improve your emails to better serve your community? Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your business and podcast. In addition, he explains how to drive people back to your other assets because of the value that you provide to them. A few exciting highlights include: I hit the Amazon Best-Seller for my Copywriting for Podcasters book! What helps makes a great email to your community A huge list of resources for digital nomads How to organize your email content so that it’s clear and engaging Tips on encouraging people to listen to and share your podcast How to give others value that they can easily apply More: Shownotes for Epic Email Advice from Marcus Meurer [mini-series] Book Influencer Insights

3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business. Stephen Dela Cruz and I talk about the importance of achieving success with significance, and why building connections and vulnerability with others is so valuable.  A few exciting highlights include: The importance in relating to your business and/or what you’re selling 3 reasons why people buy or don’t buy Significance of building connections and rapport with others Finding a real core behind your ‘why’ in what you do, and tips on creating your story Brief introduction of the special edition mini-series episodes for this month! More: Shownotes for The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz

The tables are turned! I’m now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast. We discuss my time spent living abroad in Europe, psychology, how I got started in entrepreneurialism, and projects that I’m currently working on. Since I’m usually the one asking the questions, I hope that this episode will give you a little more insight about my background and the journey that’s brought me here. A few exciting highlights include: Official announcement of Laura and Brandon T Adams joining forces to offer a Podcast Accelerator Five hurdles that the Podcast Accelerator can help overcome for those interested in starting a podcast How did Laura’s inspiration for travel and living abroad come to life Life lessons and takeaways learned through travel experiences Laura’s journey from real estate to teaching, to finally taking the leap into starting her own business More: Shownotes for My Story Revealed as JC Preston Interviews Me!

Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience. Jennifer specializes in achieving symmetry between her client’s brand message and their personality. I talk with Jennifer Faulkner, Founder of Word Symmetry, where they help brands to uncover their story and engage with clients through persuasive storytelling. A few exciting highlights include: Tips you can apply right away to improve your writing and connection with your brand How to transfer your personality to writing and deliver style into your copy Steps you can take to improve on your own if hiring a professional copywriter isn’t in your current budget The importance of selecting the right networking groups for organic growth and connection Quick tips on Facebook ads and improving click rates Shownotes for Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner

UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo! ------ Omg. I think I did it!  Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through this Thursday, December 1st! bit.ly/CopyBook I'll be working on getting it up in CreateSpace as a physical copy and on audiobook, so you have options very soon! Thanks to the 20+ influencers who contributed to the book, including Brandon T. Adams who also agreed to write the Forward for the book!  What a feat to accomplish in 1 month. Whew.  Can't rest yet!  Check out this podcast episode for more updates! Shownotes for Copy Book on AMAZON!!! [And Best Seller already!]

I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me.  What better day than Thanksgiving!   Also, I have an update on my book which will be released on Amazon and how you can receive a FREE copy! Shownotes for Happy Thanksgiving + Book Update

The psychology of putting on an effective virtual summit... In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can otherwise be described as “a series of webinars on steroids”. These virtual summits are quickly growing in popularity, but are also very intense in comparison to releasing a podcast, webinar, etc. They are an amazing way of getting your name out there as an expert while holding great value in how you can choose to monetize and repurpose them into other products in the future. A Few Exciting Highlights: How virtual summits can grow your email list and expand your impact How to sell your video content as a package, bundle packages, or membership options Copywriting advice Tips from the technology side of virtual summits The minimum requirements for getting started on your own Selling platforms and payment processing Course delivery platforms Why a well-produced summit is so

Write better and faster with 3 simple hacks that make Google Docs even more powerful.  For more: Shownotes for 3 Google Docs Hacks for Faster, Better Writing

How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the "King of Crowdfunding." To say Brandon T. Adams is impressive is an understatement. But he’s no match for my psychology skills and I get him to reveal stories from his past he has never yet shared. A few exciting highlights include: How he introduces himself at a networking event Getting bullied in Elementary School How his goals as a kid drove him to become a better speaker Think and Grow Rich’s influence on him Self-fulfilling Prophecy Psychological study that gave people a stutter Going down memory lane to 10 years old and what Brandon learned way back then about Psychology and success What Brandon would sell door to door and how he got double the Halloween candy What he learned from his dad What accomplishments he is most proud of What NLP is and how it can be applied to business success How to do a successful crowdfunding campaign applying Psychology More

Expectations and satisfaction are strongly linked. Have you ever heard the — kind of true — joke about how the solution to being happier is to ‘lower your expectations’? I know for me that often times when I go into something with certain expectations if they are met, I am happy and content. If they are not meant, I am disappointed and annoyed. Star Wars Episode 1-3, anyone? (the new ones) Turns out, to a great degree, we like predictability and to know going in what we will find. Sure, curiosity for what is left missing piques our interest (and could be an entire blog in and of itself), but you better deliver or over-deliver on what you entice me with or you lose credibility and I’ll bounce to watch cute cat videos. Or I’ll refuse to watch another George Lucas film, depending on the circumstances. Let’s Apply This to Headlines: While I am not saying to toss creativity out the window with headlines, some of the most effective headlines still to date are ‘list’ articles. “Top 10 Social Media Tools: 4 of Which

Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome Home Troops. What Sue is doing with Welcome Home Troops [2:32] How Sue got the inspiration to start Welcome Home Troops [3:18] What Welcome Home Troops does to help "bring the troops home" [5:04] Her approach to landing event partners [7:50] How you can help Welcome Home Troops [9:00] Her advice for starting a non-profit [12:00] Show Notes for New Conversations & Meeting Your Mission with Sue Rebar of Welcome Home Troops Donate to Welcome Home Troops (mobile only) Text SALUTE to 50555

The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising.  In this episode, I chat with Akbar Jaffer: How he introduces himself at a networking event [3:24] His background and how he started his career [6:40] The origin of his philosophy around leadership [15:12] How he uses content calendars for his blog [18:32] The 5 W's to create blog content [25:33] His top advice for paid advertising [28:40] Show Notes

A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more! Listen to this quickie to find out how to put social conformity to work to your advantage in your online business.  What I used to teach & still teach [0:45] One psychology secret for hot headlines and compelling copy [1:34] The Asch Experiment explained [2:00] Apply this to your business and writing [4:40] More details in the Show Notes for Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy!

Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland from Berkshire Hathaway (Home Services). Recorded on location at the Internet Marketing Association conference in Las Vegas. Co-hosted with Melissa Sue Tucker of OCW Productions. Jennifer's background in Real Estate [4:57] The story behind the first home she ever sold [6:45] Her #1 marketing strategy [7:20] How to create a great business in Real Estate even if you are just starting out [8:25] How to find your balance as a parent in business [10:30] Her personal rules and boundaries for business [14:30] Her top performing marketing tip [16:09] Show Notes for Marketing Wisdom from Real Estate Pro Mompreneur Jennifer Holland of Berkshire Hathaway (Home Services)