Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising.  In this episode, I chat with Akbar Jaffer: How he introduces himself at a networking event [3:24] His background and how he started his career [6:40] The origin of his philosophy around leadership [15:12] How he uses content calendars for his blog [18:32] The 5 W's to create blog content [25:33] His top advice for paid advertising [28:40] Show Notes