Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English. How Shayna introduces herself [2:45] Why she originally went to Brazil [3:45] How Shayna got involved with speaking English [5:10] Why she started Espresso English [5:48] How her first product launch failed and how she learned from it [9:45] Her biggest challenge with writing sales pages [18:42] Why getting a second pair of eyes is important [19:42] Show Notes for Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira

Getting more done at airports. 2 tools or hacks. What is a Digital Nomad? [3:00] Google Maps Hack [4:55] How LoungeBuddy can help you while waiting at airports [6:40] "A Digital Nomad is an online entrepreneur with a penchant for travel." - Laura Petersen Takeaways: Hack 1: Google Maps: http://bit.ly/airportwifipass Hack 2: LoungeBuddy app: https://itunes.apple.com/us/app/loungebuddy-find-access-airport/id674176920?mt=8   Shownotes for Digital Nomad Airport Wifi Travel Hacks

Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson. We also discuss: How Jennifer introduces herself at events [4:08] Her experience with voice acting [4:34] How Jennifer got involved in writing and transcription [6:27] Jennifer's top tips to writing better copy and content [16:06] Jennifer's best advice for people interested in becoming transcribers [23:00] Show Notes for Writing Tips from Transcription Pro, Jennifer Peterson

"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :) The inspiration for this grammar tip [1:35] Are you smarter than a high schooler? Pop quiz [2:30] The two rules to using this grammar tip [3:40] Show Notes for Quick Grammar Tip: 'Me ate the food' Edition  

Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail. In this episode I sit down with Author and Business Coach Jim Palmer to discuss: How Jim introduces himself at networking events [07:10] His origin story [07:46] His key takeaways from writing newsletters [9:50] What to consider when creating a newsletter [12:25] His current projects [19:17] Read More: Shownotes for Standing Apart with Snail Mail and More with Jim Palmer

Channel your inner Russell Crowe... why you need to make your copy "entertaining". What copy sounds like before applying this tip [2:25] What copy sounds like after applying this tip [2:56] Why this tip produces more results [3:18] Shownotes for Quick Copy Tip: Gladiator Edition

Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher. We discuss: Why Stephen keeps his introduction "simple" [3:43] How Seequs helps companies build websites that "work" [8:30] His advice for improving SEO [9:20] How he views content marketing from an SEO point of view [11:25] The secret behind internal link building [16:30] How he's dealt with being a "bad" writer [17:34] Why he does "daily" Facebook live videos [23:00] Read More:Shownotes for Hacking SEO with Stephen Christopher

EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting. Notable Sections: Why Victor considers himself an "armchair psychologist" [7:24] How Victor helps his reps and clients overcome their roadblocks [9:55] Why it's important to understand the emotional state of the client [12:53] One thing people are surprised to learn about objection handling [16:34] How Victor coaches his clients on shifting their language [20:25] Why Victor helps his clients develop scripts for interviewing clients [26:40] Victor's recommended books for sales and psychology [27:51] Shownotes for Managing Psychology, Emotion, & Ego for Success with Victor Adefuye

Active and passive voice? [1:31] Why is the active voice so much better for copywriting? [2:47] "An active sentence is when the subject of the sentence is doing the action." - Laura Petersen "Writing in the active voice helps you sound more confident and clear in your communication." - Laura Petersen Shownotes for Quick Copy Tip: #StayStrong Edition

Building systems around your product and how to develop more confidence in your business....with Yasmine Khater. The number one thing stopping people from scaling their businesses [7:58] How to develop more confidence in your product [12:17] How Yasmine discovered the need for her service [15:05] Yasmine's approach to setting up sales funnels for her clients [16:41] What Yasmine would say to the brand new entrepreneurs [22:15] Yasmine's advice to the existing entrepreneurs [25:22] Read More: Shownotes for The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater

Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman. How she introduces herself at a networking event [2:17] Her background and her reason for becoming a flight attendant [3:02] How she started Hippie Hobby [6:32] How Hippie Hobby approaches influencer marketing and lead generation [13:35] Her approach to automation with Hippie Hobby [22:58] Why she loves Infusionsoft [32:13] How a Lead Magnet tripled one of her businesses [36:53] Show Notes for Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman

Actionable and straight to the point: why you need to use compelling language for your call to action. Text NETWORK to 44222 to get more “Quick Copy Tips” straight in your inbox. Shownotes for Quick Copy Tip: Top Chef Edition

Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard. How Jessi introduces herself at networking events [5:31] Her top 'golden nuggets' for writing better copy  [6:17] Why reading is the key to better writing [7:11] The key to a great story for entrepreneurs [8:20] The companies Jessi thinks do a great job of sharing their story [10:27] How Jessi ties everything back to her background in education [15:42] Jessi's approach to taking existing copy to the next level [19:25] Jessi's advice on creating lead magnets [21:33] Her best advice for a brand new entrepreneur learning copywriting [23:54] Her advice for established entrepreneurs trying to improve [25:12] Link Outs: Full Shownotes for Copywriting Tips from a "Word Nerd" with Jessi Honard Copywriting Character Quiz Four Hour Work Week Copy That Pops Podcast Archives Dove - Real Beauty Nike - Campaign for Women Kimra Luna - Website Screw the Nine to Five The Hero and the Outlaw - Book Be

Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell. How he introduces himself at networking events [1:50] His main motivation to start building his business [8:47] What he's trying to do with Breakthrough Factory [12:41] How to figure out what your best assets are [17:12] The biggest problem with Facebook groups [18:23] Why you need to be authentic [20:44] The role of frames in our lives [22:52] Why you should chase breakthroughs [24:37] How to get a critique on your messaging [31:10]   Link Outs:Shownotes for How to Frame Your Messaging for Ultimate Impact with Mike Broadwell Free Marketing Message Review

What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement? In this episode we talk all about being a digital nomad and I sit down with Marcus Meurer in-person in Greece! - What DNX is and what he is trying to do for entrepreneurs [3:30] - Where he is originally from [3:57] - His first job in the marketing field [4:55] - How he got involved in a start up that was acquired by Google [6:58] - What inspired him to become an entrepreneur [10:15] - The origin story behind DNX [15:10] - What DNX stands for [22:30] - How to build a community and audience in a new space [27:39] - His favorite "life hackz" for entrepreneurs [35:20] - His personal morning routine [36:00] Show Notes for On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer

Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics. Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of large organizations, small business owners, and everyone in between.  How she introduces herself to new people [2:16] Her idea to use social media to get a free car [5:32] Her background before becoming a VA [6:35] How having experience in all areas of a business helps differentiate her [7:12] Her thoughts on authenticity [8:38] Why what you say matters [9:32] How to communicate in a way that shows you care [9:58] Why it's important to understand your analytics [14:25] Her favorite tools for tracking analytics [18:30] The top things she believes you need to focus on in your business [20:15] Why she thinks business owners should focus 80% of their time on business development [21:28] How Laura and Tonya connected with each other [23:20] Her favorite Facebook groups [24:55] Her thoughts on hiring VA's around the wor

Why every word you use should be considered and why you shouldn’t let your manners get in the way! Special guest: Lee Caraher Why doubt in your words kills the confidence others have in you Why being “messy” in your exploratory phase is a good thing How etiquette gets in the way of progress How to help your team prioritize email Why she always seeks feedback Read More:Shownotes for What Gets Read & What Matters with Lee Caraher

Part two of our landing page creation and optimization that we started in episode 8. How to optimize your pages for conversions The three biggest types of optimization The basics of conversion optimization Why you need to develop a brand template How to apply the “five second rule” to your landing pages How to run split tests to your landing pages Read More:Shownotes for Landing Page Creation & Optimization (Part 2)

Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe. Christoph’s background as a reporter and how he transitioned into entrepreneurship Why you need to have a differentiator in your business The number one “trick” to having a break through Why correcting your mistakes can be just as valuable as making it perfect His views on sharing “too much” with your audience Read More: Shownotes for How to Set Yourself Apart with Stories with Christoph Trappe  

Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide. Why putting aside her pride and asking for help changed her life. How she replaced her income in just 3 weeks. How surveying her audience allowed her to build out her product ecosystem. Why it’s important to have a strategic plan for your social media accounts. Why it’s important to let your customer’s tell your story for you on social media. The biggest mistakes she sees people make on social media. Read More: Shownotes for Why It's Important to Have a Social Media Strategy with Corinna Essa