Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English. How Shayna introduces herself [2:45] Why she originally went to Brazil [3:45] How Shayna got involved with speaking English [5:10] Why she started Espresso English [5:48] How her first product launch failed and how she learned from it [9:45] Her biggest challenge with writing sales pages [18:42] Why getting a second pair of eyes is important [19:42] Show Notes for Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira