Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics. Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of large organizations, small business owners, and everyone in between.  How she introduces herself to new people [2:16] Her idea to use social media to get a free car [5:32] Her background before becoming a VA [6:35] How having experience in all areas of a business helps differentiate her [7:12] Her thoughts on authenticity [8:38] Why what you say matters [9:32] How to communicate in a way that shows you care [9:58] Why it's important to understand your analytics [14:25] Her favorite tools for tracking analytics [18:30] The top things she believes you need to focus on in your business [20:15] Why she thinks business owners should focus 80% of their time on business development [21:28] How Laura and Tonya connected with each other [23:20] Her favorite Facebook groups [24:55] Her thoughts on hiring VA's around the wor