Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!   Confirmation Bias Defined Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm our beliefs.   Confirmation Bias Applied to Writing Because we tend to look for evidence to support what we already believe, a tactic you could employ in your writing...in emails or landing pages or blogs or long social media posts… could be to do the following: Start off with a statistic or a quote from a reputable source that supports what you will be talking about or selling Expand on your topic and give examples and case studies that are reinforced by the statistic. Conclude with a call to action that makes complete sense now that someone has(1) formed a belief and (2) be given stories and examples that reinforce