Copy That Pops: Writing Tips, Psychology Hacks, & Best Selling Book Launch Strategy

I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019   The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I would have been terrified and likely skipped it in the past].     I asked them both their thoughts about publishing a book as a marketing tool.     Neil is a New York Times Bestselling Author.   Eric, I had heard, is working on a book and considering self-publishing (and I'm sure it will be a smash hit).   So, what were each of their perspectives?   Neil's answer surprised me! But, I think it just comes down to your goals and your plan to achieve them.   Listen to this quick episode and let me know YOUR thoughts and experience on books as a marketing and business growth tool!   xo Laura   PS: Neil and Eric also ran the a