Studio Sherpas Podcast

Phil Mershon, founder of Social Media Marketing World and Unforgettable Events, shares insider secrets on how video producers can transform from vendors into strategic partners. He reveals the mindset shifts and tactical approaches that make event organizers choose you over the competition. This episode is packed with actionable advice for anyone wanting to build long-term relationships with event clients. Key Takeaways Position yourself as a strategic partner by understanding client goals and revenue outcomes, not just filming requirements Treat hybrid events like television productions to create experiences that compete with Netflix-quality content people expect today Use daily check-ins and "must-have" lists to ensure you capture critical moments while staying flexible for spontaneous opportunities Ask outcome-focused questions upfront to become the thinking partner who takes pressure off your client's team About Phil Mershon Phil Mershon is CEO of Unforgettable Experiences and the director of experience