Delivering Extra

In this episode, I'm joined by Adrienne Wilkerson—co-founder and CEO of Beacon Media + Marketing—to unpack how she transformed a humble graphic design startup into an award-winning, Inc. 5000-recognized digital marketing agency. From realizing early on that she’d make a better boss than an employee to pioneering digital marketing services in Alaska and beyond, Adrienne shares the mindset, grit, and strategic pivots that shaped Beacon’s journey. Beacon Media + MarketingDigital Web SolutionsWe dive deep into:Finding and owning your niche: Why Adrienne focused on serving healthcare professionals and how that clarity has driven Beacon’s success Beacon Media + Marketing.Building a purpose-driven brand: How staying “people-first” grounded Beacon’s culture and fueled its growth—from flexible work practices to “whole person” support systems that have redefined workplace culture in a meaningful way Digital Web Solutions.Embracing adaptability: How being early adopters of social media and digital marketing shaped t