Studio Sherpas Podcast

454. The Video Testimonial Strategy That Works 99% of the Time with Ben Albert

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Sinopsis

Ben Albert, founder of Balbert Marketing and host of Real Business Connections podcast, shares his belief that there's no single key to success - instead, every business has its own unique combination lock. He reveals his nearly 100% effective strategy for getting video testimonials by asking during emotional high moments, and explains how childhood experiences between ages 8-13 often shape the core values that drive our businesses. Ben also shares practical exercises for identifying what makes you "better versus bitter" and how to shift your time and energy accordingly. Key Takeaways Success is a unique combination, not a universal key - Every business has different skills, clients, locations, and team members, requiring their own specific combination of strategies and approaches Ask for testimonials during emotional highs - The best time to request video testimonials is when clients are already feeling positive and engaged, not during random outreach Use the Better vs. Bitter exercise - Draw a line on pape