Studio Sherpas Podcast

Karen Anderson, strategic book coach and associate publisher, explains why video producers have a unique advantage when it comes to writing business books. She breaks down how books can serve as powerful lead generation tools and authority builders, sharing insights from her experience helping authors reach global audiences. Karen reveals the counterintuitive approach of interviewing others for your book content and explains why vulnerability trumps success stories when connecting with readers. Key Takeaways Books create authority and positioning that can lead to speaking opportunities, higher-value clients, and expanded business reach You don't need to write everything yourself - interviewing others for their expertise and stories can create more compelling content The best business books balance information with inspiration, using stories to help readers feel connected and motivated to take action Start with the end in mind - know what you want your book to accomplish for your business before you begin wri