Studio Sherpas Podcast

PJ Accetturo went from traditional filmmaker to running a seven-figure AI video agency, creating viral content that's been viewed millions of times. He breaks down exactly how filmmakers can adapt to AI tools without losing their creative edge. This episode covers the specific workflow, tools, and mindset shifts needed to capitalize on what PJ calls "the biggest gold rush of all time." Key Takeaways AI tools like VO3 and ChatGPT can be learned in days, but filmmakers have a huge advantage because they already understand story, pacing, and what makes content compelling The opportunity is massive right now—PJ says it's "very easy to build a seven-figure agency" because brands need AI content but most agencies haven't adapted yet You don't need to abandon traditional filmmaking; many successful approaches involve pairing experienced directors with AI specialists to create hybrid workflows The key to viral AI content is being funny, self-aware about using AI, and creating content that surprises and delights audi