Igor Kheifets List Building Lifestyle

Igor has an opinion. And he's not holding back. In this episode, Igor ranks every business asset he's ever built — and reveals exactly where a Facebook fan page lands on that list. Hint: it's somewhere between the white stuff on your teeth when you're dehydrated and the drip from an overdue garbage bag. If you've ever spent time building a Facebook presence hoping it would move your business forward, this episode is a two-minute reality check you probably needed years ago.