Igor Kheifets List Building Lifestyle

What separates a campaign that prints money from one that goes nowhere? In this episode, I reveal the surprising power of the “big idea,” share stories of how it’s shaped billion-dollar brands, and show you how to uncover the kind of angle that can change everything.

You know, there's a master key that unlocks pretty much all your conversions. It's not about working harder; it's about getting two things right from the start. And today, I'm showing you how to turn your offer into something so compelling, your customers will be bragging about it.  

Ever notice how people talk about money like it always comes with a trade-off? As if getting rich automatically means you’ll burn out, ruin your health, or wreck your relationships. In this episode, I’m breaking down that hidden belief; and why it sabotages success before it even starts, tune in.  

Most people see money as the reason for stress and fights. I learned to see it as nothing more than a number, and that shift turned problems into peace. In this episode, I share the real story behind how money stopped being the enemy in my life.  

Feeling drained without seeing any real changes in your life? That’s usually not about working harder, it’s about chasing the wrong thing without even knowing it. In this episode, I’ll show you how to lock onto what actually matters, and why that shift can make procrastination, distraction, and excuses disappear almost overnight.

Bigger isn’t always better. In this episode, I break down why chasing “more” can wreck your business, and what real scaling looks like when you want growth without the grind, let’s dive in.  

What if burnout isn’t the result of too much work, but of the wrong kind of recovery? I used to believe sleep was the magic fix. But I’ve learned that real energy doesn’t come from doing nothing, it comes from doing the right things. In this episode, we’ll explore the hidden forces that quietly drain you, and the unlikely rituals that truly refill your tank. Energy isn’t a battery you slowly drain, it’s a fire you can learn to spark, anytime, anywhere. And when you master that, burnout stops being a dead end… and turns into the doorway to your next chapter, tune in for more.  

Fear has a way of looking bigger from a distance. But when life shoves you right into it, you find out it’s not the end. In this episode, I share how those moments, as brutal as they feel, can strip away old baggage, unlock unexpected breakthroughs, and take your inner game to the next level… if you’re willing to let go and move forward, this is for you

What if the real power of copywriting… has nothing to do with writing? Most marketers are still chasing headlines and hooks, meanwhile, Stefan Georgi is building AI-powered businesses, writing billion-dollar sales copy, and reinventing what it even means to be a copywriter. In this episode, we get real about: Why copy is no longer about clever phrasing, but clear thinking, the fatal mistake freelancers and business owners make with AI, and why “slow” is no longer a pace, it’s a liability Plus, Stefan shares how losing $250K on a skincare brand made him double down on the one skill that still gives you an edge, speed. So if you’re a copywriter, marketer, or offer owner trying to stay relevant while the game changes under your feet… Grab your coffee, silence the noise, and hit play, this might just rewire how you think about selling in the AI age.  

Most people think success online comes from never messing up. Truth is, the top players screw up just as often, they just refuse to stay down. In this episode, I share the quiet habit that gets high achievers moving again fast, and how it creates the kind of momentum most people never reach.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave’s wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one’s packed with hard-earned insights and zero fluff. You’ll walk away seeing the art of selling through a whole new lens.  

There’s nothing wrong with loving tech. But if you’re spending hours tweaking funnels and automations and still not making money, this one’s for you. I’m breaking down why tech doesn’t pay the bills, what it actually does, and how to stop hiding behind busy work that keeps you broke.  

Ever wonder why some people never change, no matter how many books they read or goals they set? In this episode, I share the one skill that changed everything for me: reframing. From crappy beliefs about weight and money to the angles I now use in my marketing, I break down how shifting your lens can shift your whole life.  

What if the fastest path to authority isn't years of experience, but the willingness to ship what others are too afraid to publish? Today I'm sitting down with Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted. We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his "Belief Shifting Emails" that rewire subscriber brains. Plus, the truth about AI copywriting that most experts won't reveal, and how Csaba leverages it without losing his human edge. This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let's go.

Ever feel like “best practices” are just a fancy way of saying “do what everyone else is doing”? In this episode, I break down why that’s usually the worst advice you can follow. From welcome emails to school systems, I share why following the crowd might be the very thing holding you back, and how doing the exact opposite can get you ahead.

When I finally stopped trying to figure things out on my own… everything changed. Not because I found some secret formula, but because I found the right people. In this episode, I share how surrounding myself with the right people flipped the switch on my business, my habits, and my whole direction, and why your environment might be the real reason you're stuck.

You don’t need a brand-new niche to succeed. You just need a fresh way in. Today, I’m showing you how to spot the hidden potential in markets most people overlook, and how the right twist on a proven offer can be your unfair advantage.

Some people spend their whole lives chasing success… and pushing it away at the same time. Not because they’re lazy. But because deep down, they believe they don’t deserve it. In today’s episode, I’m pulling back the curtain on the hidden beliefs that quietly sabotage your money, momentum, and motivation.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump’s media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. Whether you love or hate the guy, there’s a lot to learn, and Jack breaks it down with sharp insight and zero fluff.  

Ever heard the advice “act like your future self”? Sounds smart… but is it actually useful? In this episode, I unpack what that really means, when it helps, when it totally backfires, and how to use it without losing touch with the present. Let’s talk about goals, growth, and the weird non-linear path to success.