Igor Kheifets List Building Lifestyle

Most webinars fail for one simple reason: they deliver good info but zero urgency. I learned that the hard way, getting standing ovations while my audience walked away and did nothing. In this episode, I break down why drama and stakes matter more than content, and how to present information in a way that actually makes people act.  

What trips most people up isn’t lack of knowledge, it’s pushing through when motivation is nowhere to be found. In this episode, I share how I reframe those moments so I stop fighting myself, tap into what actually matters to me, and get things done without relying on willpower alone.

Ever notice how some people can’t change no matter how many books they read or habits they try to build? It’s not laziness or lack of willpower, it’s the self-image running the show behind the scenes. In this episode, we get into why that hidden script is so powerful and what it takes to rewrite it, tune in for more!  

Eighteen years ago, one strange little sales page hijacked my brain and never let go. It made me believe my laptop could set me free, and I’ve been chasing that idea ever since. In this episode, I unpack that story and what it teaches us about messages that last.

When I’m stuck on a copy, I don’t brainstorm alone, I pull in four of the greatest minds in the history of marketing. Through AI, I tap into Halbert, Bencivenga, Carlton, and Kennedy in what I call the “Four Legends Technique.” In this episode, I’ll show you how it works, and why it’s like having a dream team of copywriters at your fingertips.  

Most affiliates copy and paste the same swipes everyone else is using, and wonder why nothing works. My first big win came when I did the exact opposite. In this episode, I’ll share the story behind that breakthrough, and how you can use AI to create emails that actually stand out, tune in for more.  

What separates a campaign that prints money from one that goes nowhere? In this episode, I reveal the surprising power of the “big idea,” share stories of how it’s shaped billion-dollar brands, and show you how to uncover the kind of angle that can change everything.

You know, there's a master key that unlocks pretty much all your conversions. It's not about working harder; it's about getting two things right from the start. And today, I'm showing you how to turn your offer into something so compelling, your customers will be bragging about it.  

Ever notice how people talk about money like it always comes with a trade-off? As if getting rich automatically means you’ll burn out, ruin your health, or wreck your relationships. In this episode, I’m breaking down that hidden belief; and why it sabotages success before it even starts, tune in.  

Most people see money as the reason for stress and fights. I learned to see it as nothing more than a number, and that shift turned problems into peace. In this episode, I share the real story behind how money stopped being the enemy in my life.  

Feeling drained without seeing any real changes in your life? That’s usually not about working harder, it’s about chasing the wrong thing without even knowing it. In this episode, I’ll show you how to lock onto what actually matters, and why that shift can make procrastination, distraction, and excuses disappear almost overnight.

Bigger isn’t always better. In this episode, I break down why chasing “more” can wreck your business, and what real scaling looks like when you want growth without the grind, let’s dive in.  

What if burnout isn’t the result of too much work, but of the wrong kind of recovery? I used to believe sleep was the magic fix. But I’ve learned that real energy doesn’t come from doing nothing, it comes from doing the right things. In this episode, we’ll explore the hidden forces that quietly drain you, and the unlikely rituals that truly refill your tank. Energy isn’t a battery you slowly drain, it’s a fire you can learn to spark, anytime, anywhere. And when you master that, burnout stops being a dead end… and turns into the doorway to your next chapter, tune in for more.  

Fear has a way of looking bigger from a distance. But when life shoves you right into it, you find out it’s not the end. In this episode, I share how those moments, as brutal as they feel, can strip away old baggage, unlock unexpected breakthroughs, and take your inner game to the next level… if you’re willing to let go and move forward, this is for you

What if the real power of copywriting… has nothing to do with writing? Most marketers are still chasing headlines and hooks, meanwhile, Stefan Georgi is building AI-powered businesses, writing billion-dollar sales copy, and reinventing what it even means to be a copywriter. In this episode, we get real about: Why copy is no longer about clever phrasing, but clear thinking, the fatal mistake freelancers and business owners make with AI, and why “slow” is no longer a pace, it’s a liability Plus, Stefan shares how losing $250K on a skincare brand made him double down on the one skill that still gives you an edge, speed. So if you’re a copywriter, marketer, or offer owner trying to stay relevant while the game changes under your feet… Grab your coffee, silence the noise, and hit play, this might just rewire how you think about selling in the AI age.  

Most people think success online comes from never messing up. Truth is, the top players screw up just as often, they just refuse to stay down. In this episode, I share the quiet habit that gets high achievers moving again fast, and how it creates the kind of momentum most people never reach.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave’s wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one’s packed with hard-earned insights and zero fluff. You’ll walk away seeing the art of selling through a whole new lens.  

There’s nothing wrong with loving tech. But if you’re spending hours tweaking funnels and automations and still not making money, this one’s for you. I’m breaking down why tech doesn’t pay the bills, what it actually does, and how to stop hiding behind busy work that keeps you broke.  

Ever wonder why some people never change, no matter how many books they read or goals they set? In this episode, I share the one skill that changed everything for me: reframing. From crappy beliefs about weight and money to the angles I now use in my marketing, I break down how shifting your lens can shift your whole life.  

What if the fastest path to authority isn't years of experience, but the willingness to ship what others are too afraid to publish? Today I'm sitting down with Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted. We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his "Belief Shifting Emails" that rewire subscriber brains. Plus, the truth about AI copywriting that most experts won't reveal, and how Csaba leverages it without losing his human edge. This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let's go.