Igor Kheifets List Building Lifestyle

What if the real power of copywriting… has nothing to do with writing? Most marketers are still chasing headlines and hooks, meanwhile, Stefan Georgi is building AI-powered businesses, writing billion-dollar sales copy, and reinventing what it even means to be a copywriter. In this episode, we get real about: Why copy is no longer about clever phrasing, but clear thinking, the fatal mistake freelancers and business owners make with AI, and why “slow” is no longer a pace, it’s a liability Plus, Stefan shares how losing $250K on a skincare brand made him double down on the one skill that still gives you an edge, speed. So if you’re a copywriter, marketer, or offer owner trying to stay relevant while the game changes under your feet… Grab your coffee, silence the noise, and hit play, this might just rewire how you think about selling in the AI age.  

Most people think success online comes from never messing up. Truth is, the top players screw up just as often, they just refuse to stay down. In this episode, I share the quiet habit that gets high achievers moving again fast, and how it creates the kind of momentum most people never reach.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave’s wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one’s packed with hard-earned insights and zero fluff. You’ll walk away seeing the art of selling through a whole new lens.  

There’s nothing wrong with loving tech. But if you’re spending hours tweaking funnels and automations and still not making money, this one’s for you. I’m breaking down why tech doesn’t pay the bills, what it actually does, and how to stop hiding behind busy work that keeps you broke.  

Ever wonder why some people never change, no matter how many books they read or goals they set? In this episode, I share the one skill that changed everything for me: reframing. From crappy beliefs about weight and money to the angles I now use in my marketing, I break down how shifting your lens can shift your whole life.  

What if the fastest path to authority isn't years of experience, but the willingness to ship what others are too afraid to publish? Today I'm sitting down with Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted. We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his "Belief Shifting Emails" that rewire subscriber brains. Plus, the truth about AI copywriting that most experts won't reveal, and how Csaba leverages it without losing his human edge. This might just change how you think about authority, email marketing, and why perfect is the enemy of shipped. Hit play and let's go.

Ever feel like “best practices” are just a fancy way of saying “do what everyone else is doing”? In this episode, I break down why that’s usually the worst advice you can follow. From welcome emails to school systems, I share why following the crowd might be the very thing holding you back, and how doing the exact opposite can get you ahead.

When I finally stopped trying to figure things out on my own… everything changed. Not because I found some secret formula, but because I found the right people. In this episode, I share how surrounding myself with the right people flipped the switch on my business, my habits, and my whole direction, and why your environment might be the real reason you're stuck.

You don’t need a brand-new niche to succeed. You just need a fresh way in. Today, I’m showing you how to spot the hidden potential in markets most people overlook, and how the right twist on a proven offer can be your unfair advantage.

Some people spend their whole lives chasing success… and pushing it away at the same time. Not because they’re lazy. But because deep down, they believe they don’t deserve it. In today’s episode, I’m pulling back the curtain on the hidden beliefs that quietly sabotage your money, momentum, and motivation.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump’s media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. Whether you love or hate the guy, there’s a lot to learn, and Jack breaks it down with sharp insight and zero fluff.  

Ever heard the advice “act like your future self”? Sounds smart… but is it actually useful? In this episode, I unpack what that really means, when it helps, when it totally backfires, and how to use it without losing touch with the present. Let’s talk about goals, growth, and the weird non-linear path to success.  

Some people chase a dream. Others run from a nightmare. In this episode, I share the vision that pushes me out of bed at 5 a.m, why I’m okay sacrificing deals for football practice, and the uncomfortable truth that drives almost everything I do, both as a founder and a father.  

In this episode of The ListBuilding Lifestyle, I’m joined by Keala Kanae, former full-stack marketer behind a $20M/year biz opp empire, who walked away from it all after realizing something wild: His most successful students weren’t just doing the tactics…They were doing the inner work.  We dig into: Why do your goals keep losing to your values? The real reason discipline fails you and How to unlock insane clarity, drive, and follow-through without hustle or hype?  I also share a personal story about back pain, football, and how aligning with your values makes hard things effortless. This episode hits deep, hit play and unlock your Power Code.  

What if the success you chased for years... is the very thing that throws you off track? In this episode, I’m pulling back the curtain on a trap nobody warns you about, the hidden downside of “making it.” From the moment the money and time show up, so do the distractions, the bad calls, and the pressure to chase every shiny thing. I’ll break down the “winner’s curse,” how it ruins smart businesses, and what I’ve done to stay sharp and keep growing while others burn out.  

Some people stay busy for years and never move. Others get clear on what they want, and everything shifts. In this episode, I share how one guy went from chasing five things at once to building 20 income streams, why hustle without direction leads nowhere and how emotional fuel beats willpower every time.  

Ever feel like you’re posting non-stop but no one’s buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid. We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image. If you’re ready to stop chasing likes and start building a brand that converts, grab your coffee and hit play.

Success doesn’t come from motivation, hacks, or working around the clock. It comes from knowing what matters… and doing it, even when you don’t feel like it. In this episode, I’m breaking down the habits and decision filters that keep me focused, productive, and clear, while the rest of the world stays busy being busy.

What if the key to breaking free from burnout and overwhelm wasn’t what you think? I found myself trapped in old habits, shutting down, avoiding, losing control, until something surprising showed me the hidden patterns behind it all. In this episode, I reveal how AI, of all things, became the unexpected tool that helped me unravel those blocks and reclaim my focus, my energy, and my life.

Most people think success comes from hustling harder. But I’ve learned it’s more about protecting your energy than pushing through. In this episode, I’m sharing how I structure my day, guard my focus, and avoid draining distractions, so I can actually get important stuff done without burning out.