Podcast Neil Wilkins

How ethical, transparent and socially responsible marketing strengthens trust, loyalty and long-term performanceTrust has become a commercial issue, not just about reputation. Edelman’s 2025 Trust Barometer shows that business remains the most trusted institution globally, while expectations for transparency, ethics and visible action remain high. Responsible marketing is no longer a “nice to have”. It helps brands earn permission to be chosen, believed and recommended. By the end of this session, you should be able to:Understand responsible marketing as a source of commercial value
Connect trust, transparency and ethics to loyalty and performance
Use proven models to guide responsible decisions
Recognise the risks of weak claims and poor practice
Apply practical ideas to campaigns, content and customer relationshipsMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id13