Monster Questions: How To Start & Grow A Business

 Thanks for tuning in to Episode 3 of #GrandAdvice by Good Monster! What is the #HaloEffect? The Halo effect is the significant impact a first impression can make on a person's perception of a business / brand or individual.  How can you use the Halo Effect to your advantage in #Branding & Marketing? Consumers will talk about their experience. Make sure it’s a positive one. The Halo Effect guides consumers idea of what type of interaction they will have with your brand in the future. It can determine if a consumer returns, what they tell their friends and if potential consumers choose your brand over another.  How to use the Halo Effect in your #DigitalMarketing campaigns? First,  make sure you figure out the core mission of your brand before you launch any campaigns. Second, make sure you understand the consumer journey. It only takes a small detail to be out of place that can turn a new customer into a negative review.  If the first brand impression is good, generally, the