Monster Questions: How To Start & Grow A Business

Running a marketing agency is obviously based on marketing strategy as a growth driver for businesses. But that are often gaps that don't allow marketing to work. In this video, I will talk about some of them.

What kind of businesses can you start with a 7k monthly marketing budget?  In this video, we take a look at some business opportunities that you can invest in with just a small marketing budget. If you're curious about how to get started in business, this is a great place to start!

If you're running a small business, marketing may not be the right strategy for you. In this video, I talk about three other strategies that might work better for your company.

Is Facebook Dead? Will the same thing happen to TikTok?

On April 18, 2006, Marc Ecko won marketing. The case study might be old, but the lessons are gold! 

I'll give you a hint. He would have a crown.   

I have a small crush on The Hustle, a daily email newsletter with over 2 million subscribers and sold to Hubspot for over $25 million. If you want to learn how to attract a loyal audience, watch this.

I made 4 tie dye shirts with my wife and kids the other day for free at the local library near our camp in the Adirondacks. Had no idea this industry is worth about $10 billion!  

Human Bees is a bad ass staffing agency that figured out the recruiting industry sucked. So they fixed it. 

Have you ever been to a pool party and they have one of those giant inflatable unicorns floating in the pool? My 3-year old named our "Corn". Well, those generate north of $100 million in annual sales from what I can tell. Here is how. Make sure you like and subscribe to the channel for more videos like this!  RATHER WATCH? John Timmerman:Unicorn Million Dollar Pool - Can You guess How Much It's Worth?  CHECK OUT MY WEBSITE https://jtimmerman.com/ LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram  | TikTok DISCLAIMER: The information in this podcast is my personal observations and opinions, and is not endorsed by anyone or any business mentioned in the video.

You've heard the saying ""you have to spend money to make money.""  But what if you're not sure where to start or how to measure your return on investment (ROI)?   It can be tough to know which marketing campaigns are worth investing in, and even tougher to track their success. Without knowing your ROI, it's difficult to determine whether a campaign was successful or not.  This video is designed to help you launch, measure and grow ROI generating campaigns. We'll show you how to calculate your ROI so that you can make data-driven decisions about where to invest your time and money.  Make sure you like and subscribe to the channel for more videos like this!  RATHER WATCH? John Timmerman: Digital Marketing ROI Metrics to measure your business success  OR READ? https://jtimmerman.com/digital-marketing-roi-metrics-to-measure-your-business-success/ LET'S TALK ON SOCIAL LinkedIn | Twitter | Instagram  | TikTok DISCLAIMER: The information in this podcast is my per

Emily Weiss didn't set out to create a beauty empire. It all started with a blog, Into the Gloss, which was intended to be a labor of love – a place where she could share her passion for all things beauty. However, as the blog grew in popularity, she began to get requests from readers for product recommendations. That's when she had her lightbulb moment: content and e-commerce could work together to create a powerful online presence for her brand. And so Glossier was born. By carefully curating content and leveraging social media, Glossier built a devoted following of fashion-savvy millennials – and cemented its position as one of the most successful direct-to-consumer beauty brands around. This story is one of the thousands of examples of how content marketing has built, grown, and scaled businesses into mini empires. Check out stories like this and more tips on how to create your own mini-empire with content marketing. Make sure you like and subscribe to the channel for more videos like this!  

Have you ever gone to a website, typed in what you're looking for, and been presented with a list of results that have nothing to do with what you want? If so, you're not alone. A study by FleishmanHillard found that on average, only 35% of onsite searches return relevant results. This means that for every 10 onsite searches, only 3 will be successful. That's a lot of wasted time and frustration for customers, and it's also bad for business. After all, if customers can't find what they're looking for on your site, they're likely to go to a competitor's site instead. The good news is that there are steps you can take to improve your onsite search, and that’s exactly what I talk about in this video

B2B marketing can be a total bear to tackle. But B2B industry is typically behind it’s DTC counterparts when it comes to effective, future-proof marketing strategies.  It's hard to know what works and what doesn't, and it seems like everyone is doing something different. In this video we talk about the 8 biggest mistakes companies make in their b2b marketing, so you can avoid them!  

It's hard to believe that social commerce is still a relatively new concept, but it is. Even though platforms like Instagram, Facebook, Snapchat, and Twitter have been around for years, brands are only just starting to realize the potential of selling products and services through these channels.  If you're one of the brands that are still on the fence about social commerce, then you're missing out on a huge opportunity. Not only are these platforms popular with consumers, but they're also perfect for selling products and services.  In 2022, social commerce is a no-brainer for brands. These platforms provide tools to connect with customers and sell products and services. So if you're not already using them, now is the time to start. #socialcommerce #digitalMarketing #digitalmarketingexplained #digitalmarketingtutorial #social #socialmedia #trending #products 

Affiliate marketing is one of the most effective ways to reach more customers and generate more revenue.  It's a type of marketing where brands partner with creators, such as bloggers and social media influencers, to recommend products.  This type of marketing is growing in popularity because it's a ""win-win-win"" for everyone involved. Consumers get recommendations from a source they trust, creators get paid for recommending products that they love, and brands earn revenue from a targeted audience. #affiliateMarketing #digitalMarketing #digitalmarketingexplained #digitalmarketingtutorial #Affiliate

As a business owner, you know that data is the new oil (or renewable energy in the very near future if we hope to keep living on this planet). The point is, that it's the fuel that runs every successful business. It fuels every plan, action, and reaction that your team and your business make, just like oil-fueled every machine, factory, and vehicle up until about a decade ago. Over the last decade, cookies have collected highly valuable customer information for businesses all over the world. Data from tracking cookies have fueled the engine of eCommerce growth and helped merchants understand how shoppers interact with their websites, what behavioral triggers motivate their purchases, and how to re-engage them with ads. Just look at all of the eCommerce businesses that have been built exclusively using the $230 billion-plus spent on Facebook and Google Ads in 2020. But all of that will end in 2023 when Google announces that it is getting rid of third-party cookies.

Wish you could generate more revenue from other countries? According to Statista, in 2016 international sales accounted for 15% of total global eCommerce. And in 2022, they project that cross-border sales will account for 22% of total eCommerce sales. The world is buying, and International SEO will position your business in search rankings and get your business on track to generate significant revenue in bordering countries; and in some cases, overseas countries.

What will digital marketing look like in 2022?  In this video, we take a look at some of the top digital marketing trends that are expected to dominate over the next few years. From AI to voice search, find out what you need to be prepared for!

Amazon was responsible for 83% of overall e-commerce growth in the United States in 2021.  Holy c**p! This certainly backs up the statement that we are all just following Amazon around the internet (and probably should continue to do so unless you sell