Monster Questions: How To Start & Grow A Business

Storytelling is important for any business anywhere, but manufacturing companies and industrial partners are a little bit slower to adapt marketing and storytelling as a way to get new business or hire better talent. In fact, it's changing now as the younger generation becomes the decision makers in these companies. They're already using digital media and platforms like Google to research online for their next partners. So it's incredibly important to start telling your company's story now to influence them to select you, so they don't select your competition. Now I want to go through a few main reasons why this is so important so you can draw some lines between your business and how this might integrate into your current system. One of the first reasons especially the top of the funnel, meaning before somebody even starts looking, is that storytelling allows you a new opportunity for discoverability. The more stories you tell using as many different mediums as possible, across as many platforms as