Public Relations Review

#The value of the APR; Earned media vs paid media

Informações:

Sinopsis

What value does the APR accreditation have?  Is it required to work in the public relations field?  Gayle Falkenthal, APR, provides the insight needed to make a decision.  In addition, what is the concern about "earned" media and "paid" media being difficult to separate.  This program will help PR specialists understand the concern. --- Support this podcast: https://anchor.fm/peter-c-woolfolk/support