Public Relations Review
#The value of the APR; Earned media vs paid media
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:40:39
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Sinopsis
What value does the APR accreditation have? Is it required to work in the public relations field? Gayle Falkenthal, APR, provides the insight needed to make a decision. In addition, what is the concern about "earned" media and "paid" media being difficult to separate. This program will help PR specialists understand the concern. --- Support this podcast: https://anchor.fm/peter-c-woolfolk/support