Manage Smarter

135 Coronavirus: Creating Radical Value for Customers and Prospects

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Sinopsis

Mark Boundy has grown businesses in a variety of industries for 25 years , amassing wide-ranging experience in sales, marketing, new product development, and product management. He helps his clients find, win, and keep more business—more profitably. He’s led firms to be value – and price – leaders in a wide variety of product and service industries. Mark wrote “Radical Value. Elevate Your Company – and Career – By Unleashing the Power Within Customer Centricity. Mark lives in Phoenix, Arizona, father of two grown sons. In this episode, Audrey, Lee and Mark discuss:  ·      Radical Value definition and how to get there ·      How to measure customer perception of value and modify it ·      Why you should mentor your salespeople on P&L statements ·      Creating value amid COVID-19-how create a buying environment "We all want to be customer-centric…but most of us struggle with that vague term, and how to measure it. Radical Value reveals that the measurable, trackable, trainable thing you really seek --at the