Traffic And Leads Podcast

Lorraine Ball (https://www.linkedin.com/in/roundpeg) is our very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/).  She is Owner of Roundpeg (https://roundpeg.biz/)—a digital company that works with small businesses on a variety of things, from web design to e-mail marketing. Today she is talking about the importance of user generated content marketing. IN THIS EPISODE YOU WILL LEARN: What it is Lorraine thinks are the most important things to start with when it comes to user generated content. She speaks of OPC—standing for “other people’s content”—and expresses that soliciting information from the people that love you helps expand your message and lets you reach a wider audience in a shorter amount of time. Lorraine also emphasizes the importance of asking questions, stating that—at a minimum—you should be asking for reviews on Facebook and Google. Not only do people love good reviews, but search engines do, too! Lorraine gives us a few examples in recent p