Traffic And Leads Podcast

John Livesay (http://sellingsecretsforfunding.com/) is a funding strategist and he helps CEO’s craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. In this episode he is talking to us about his most recently released book called The Successful Pitch (http://sellingsecretsforfunding.com/category/podcast/). This guy does a lot of online marketing to help him with his different endeavors and that is why I’m having him on the show today! IN THIS EPISODE YOU’LL LEARN: * Why Ink Magazine calls him the “Pitch Whisperer” * The importance of social proof * Two reasons why he is the perfect guest for our show * Why John’s signature is “those who tell the stories rule the world” * Copywriting tips * Why storytelling is not copywriting in John’s opinion * Examples of storytelling genres * Which story genre to pick to draw people in * Advertising trips * Where to tell stories * How to use a webinar to bring in clients * Why storytelling and case studies engage people more