Traffic And Leads Podcast

Diane Gardner (http://www.taxcoach4you.com/) is our special guest this traffic and leads podcast episode, and is going to be talking a little bit about her expertise in proactive tax planning, and about the online marketing techniques that she has used to grow her three businesses. IN THIS EPISODE YOU'LL LEARN: * Why online marketing is important for all businesses – even accountants! * How your own books can be a valuable marketing tool * Marketing your products to different niches * The importance of opt-in email lists in marketing your business and how to harvest them * How to use podcasting to promote yourself * Why it is important to make time for marketing year round * How to play to your strengths in marketing and focus on what you do best * Hire what you don’t know: The importance of delegating tasks to people with more expertise * When to give away free content as a way to attract clients * The importance of proactive tax planning * What is the difference between a tax coach and an accountant? * How