Traffic And Leads Podcast

Ian Garlic (https://www.iangarlic.com) is our special guest on this episode of Traffic and Leads Podcas. He is an expert in SEO, video, storytelling and analytics and founder and CEO of Authentic Web (http://authenticweb.marketing/), which helps small businesses identify their target clients on the web and help engage them with Search Engine Optimization, Website Design, Online Video and Social Media. Today he is going to be talking about how he uses unique approaches such as video marketing to attract customers. IN THIS EPISODE YOU'LL LEARN: * How to help service providers connect with their customers through storytelling * Avoiding technical jargon to attract more customers * The importance of making videos for marketing and telling your story * The importance of generating quality leads * What is the Know, Like, Trust Approach? * Harnessing your About Us page on your website to generate leads * The importance of direct Facebook video ads and why it is cheaper than you think * Why video has a bigger impact