Traffic And Leads Podcast

Philip Morgan (https://philipmorganconsulting.com/) has written two awesome books, the most recent one of which is called, The Positioning Manual For Technical Firms (https://philipmorganconsulting.com/authority-resource-center/the-positioning-manual-for-technical-firms/).  He also hosts a weekly podcast called, The Consulting Pipeline Podcast (http://consultingpipelinepodcast.com/), which has been featured in iTunes top best new business and marketing categories. Suffice to say, this guy knows how to position a small business, so we made sure to ask him a ton of questions. Enjoy the show! IN THIS EPISODE YOU'LL LEARN: * Reasons why you may want to consider making the leap and niche marketing your content. * The difference between positioning and differentiation. * An insightful definition of positioning for entrepreneurs and small businesses. * Tips and tricks to help you decide on your niche. * Strategies for narrowing your services and target clientele or audience. * Content marketing ideas to gear toward