Traffic And Leads Podcast

Joe Pulizzi (http://www.joepulizzi.com/) drop by to give us some seriously helpful tips for growing a business from the ground up. You really don't want to miss out on this opportunity for some excellent advice from a true master! IN THIS EPISODE YOU'LL LEARN: * How to create your strategy and find the intersection between your passion as an individual with your knowledge and skills. * What 'content tilt' is, and why it is the most critical step for the life and success of your business. * Strategies for becoming the leading expert in a particular niche. * How to develop your content approach. * How to get relevancy in your niche. * The four things that successful media companies have done to build their loyal audience. * The average amount of time it takes to build your base and to see revenue coming from your audience. * Joe's opinion on the best way to get a customer to opt-in. * Two amazing things you need to get people to become an audience member or subscriber to your site. * Whether to use pop-overs