Traffic And Leads Podcast

Jamie Samples visiting the show is marketing guru and good friend of mine. Jaime is is the President and founder of Yellow Barn Media (http://www.yellowbarnmedia.com), which provides online marketing consulting services to help you add value to your business. Jaime is going to discuss the power of email and newsletter marketing, and offer her advice and tips on how to make the most out of this tried and true online marketing tool. IN THIS EPISODE YOU'LL LEARN: * What newsletter marketing is, and why it is still relevant in today's online world. * Mind-blowing stats that may have you rethinking your views on the power of an email. * Investments and costs, and how to choose an email platform. * Testing and measuring your email and newsletter strategies. * Understanding open and click-through rates. * How often to send an email to your customer base. * What kind of content to include in your communication. * The importance of maintaining a positive and consistent level of contact with your potential customers a