Monster Questions: How To Start & Grow A Business

Branding is king. The importance of your brand outweighs any other marketing tactics. The core is all about the brand, baby.    In this episode, I tell you why it's brilliant that Tesla got in the tequila game.  Hint:  premium. status. symbol. Your marketing inspiration needs to include premium brands creating a desire for people to latch on whether you are selling a car or a bottle of tequila.   When people want to become your customer and own your product as a status symbol- score... you've done something right. So hit play and let's look at how status and scarcity breed brand loyalty.