Monster Questions: How To Start & Grow A Business

In marketing, and in life, the best way to get the attention of your audience is to do things that others are not. Be different. Be shocking. But don’t cross the line. In this episode, I’ll tell you a story about Tropicana, the orange juice company founded in 1947, and why they crossed the line in trying to make the perfect marketing campaign. I also discuss one of the most bangin’ OG marketing campaigns EVER by Ecko company. The best part it was back in 2007, even before social media really existed! Taking risks is, well, risky...IF you don't have a good strategy behind it. But if done well and properly structured, it can bring a lot of customers and recognition to your brand! Want to learn more? Tap the play button and enjoy another episode of Marketing by John.