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EP 591: Now Interact Closes $5M Round On $18M Pre Money Helping Enterprises With OmniChannel Data with CEO Magnus Astrom

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Sinopsis

Magnus Åström. He's the CEO and founder of Now Interact, a machine-learning, SaaS platform for omni channel optimization. He's also the founder of InLead, a business consultant and operations company which was sold in 2010 and prior to that, he was founder of Primelog, a transportation management SaaS platform which was sold in 2006. Famous Five: Favorite Book? – Blue Ocean Strategy What CEO do you follow? –  N/A Favorite online tool? — LinkedIn Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – "It's all about focus"   Time Stamped Show Notes: 01:35 – Nathan introduces  to the show 02:17 – Primelog started in 2000 02:29 - Primelog connects transportation providers with transportation buyers 02:57 - Annual revenue 03:10 – Primelog was sold to Swedish group 04:44 – They raised 4.5M 04:57 – Inlead's idea is to help customers sell in C-level 05:39 – Inlead turned out to be too heavy on the consultancy side, so Magnus sold it 05:48 – It didn't tu