The Top Entrepreneurs In Money, Marketing, Business And Life

EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry

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Sinopsis

Nathan Barry, CEO of ConvertKit – an email marketing company for professional bloggers. Listen as Nathan shares how he manages to stay self-funded while, at the same time, increasing the growth and bloggers’ interest in using ConvertKit. Famous Five: Favorite Book? – Predictable Success What CEO do you follow? –  N/A Favorite online tool? — Workable Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Pick just one thing you love to do and do it really well   Time Stamped Show Notes: 01:50 – Nathan introduces Barry to the show 02:15 – ConvertKit is a SaaS company and has around 10,000 bloggers 02:47 – ConvertKit’s pricing depends on the blogger’s subscribers count 03:04 – Average revenue per user per month 03:24 – 65% of the users are on $48/month plan 03:48 – ConvertKit’s cash flow is doing well 04:15 – Annual plan has a big impact on churn 04:50 – Barry pushes the annual plan on Cyber Monday 05:00 – Average annual plan total 05:30 – Conver