The Top Entrepreneurs In Money, Marketing, Business And Life

Byron Walker, owner of Survival Frog. Byron is passionate about scaling businesses that will change the world. Hear the breakdown of Survival Frog and what launched this company into huge success. Famous Five:   Favorite Book? – Ready Aim Fire! What CEO do you follow? — No Favorite online tool? — Evernote Do you get 8 hours of sleep?—Yes. If you could let your 20 year old self know one thing, what would it be? — Welcome adversity.   Time Stamped Show Notes: 01:10 – Nathan introduces Byron 01:40 – Survival Frog 02:00 -- $4.7 million last year 02:20 – Started in 2009 02:30 – Info publishing company 03:00 – One product exploded in 2012 03:30 – 500000 purchases 03:50 – How they got the first sales 04:00 – Paid traffic 04:10 – Banner ads and paid email 04:20 – What is paid email 05:15 – Conversations are around 3 to 5 percent 05:20 – Split testing to find the right price 05:55 – Upsells make money for them 06:15 – Average profit is $5 06:30 – Over a million spent on paid marketing 07:00 – How to b