The Top Entrepreneurs In Money, Marketing, Business And Life

Ep 355: Why He Spent $1M to Sell 55k Copies of His Book, "Ask" with Ryan Levesque

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Sinopsis

Ryan Levesque, author of business methodology book Ask. Ryan wrote his book as a unique type of “business card.” It was a marketing tool for his “Ask Method” for businesses. After putting $1 million into his book, Ryan is now seeing the benefits, with tens of thousands of copies sold and a viable business in the education industry. Famous 5:   Favorite Business Book? – The Hard Thing About Hard Things What CEO do you follow? — Elon Musk Favorite online tool? — Slack Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? — Don’t be so afraid, man   Time Stamped Show Notes: 01:16 – Nathan introduces Ryan Levesque, author of Ask 01:55 – Ryan wrote the book as a business tool, “a business card.” 02:40 – The first half of the book tells his personal story, a polarizing element for the book. 04:08 – more than 55,000 copies have sold. 04:35 – He was introduced to a publisher with no royalty, and his second book will have an advance 05:18 – He spent $1 million